{"id":25594,"date":"2023-02-23T12:19:39","date_gmt":"2023-02-23T11:19:39","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/en\/?p=25594"},"modified":"2023-02-23T12:19:40","modified_gmt":"2023-02-23T11:19:40","slug":"air-movie-the-phenomenon-film-about-the-origin-of-the-nike-michael-jordan-relation","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/en\/air-movie-the-phenomenon-film-about-the-origin-of-the-nike-michael-jordan-relation\/","title":{"rendered":"Air Movie, the phenomenon film about the origin of the Nike \/ Michael Jordan relation"},"content":{"rendered":"\n<p><strong>The story of the mythical association between @nike and the famous basketball player Michael Jordan is clearly worthy of a movie! \ud83c\udfc0 The story of a myth and the building of a monumental empire. It\u2019s about the biggest marketing gamble in the world of sports. \ud83d\udc4c\ud83c\udffb<\/strong><\/p>\n\n\n\n<p>Admit it, the teasing is making your mouth water? Clearly, we too want to know more about the genesis of the legend between the brand with the swoosh and the number 23, at the time a young rookie of the @chicagobulls wearing Converse All-Star shoes\u2026 \u2764\ufe0f We are in the middle of the 80\u2019s, the NBA is no longer of interest to many people, Nike is considered a simple outsider.<\/p>\n\n\n\n<p>We will know the rest thanks to Air, the film by Ben Affleck that retraces this incredible epic. In the cast, the director himself (we\u2019re so happy) but also other stars like Matt Damon (happiness, again) and @violadavis \u2764\ufe0f\u200d\ud83d\udd25<\/p>\n\n\n\n<p>We know we\u2019ve told you enough so you don\u2019t want to miss the release. The film is scheduled for limited release on 5 April in cinemas in selected countries and will mostly be shown on Amazon Prime Video. If you don\u2019t have access, now\u2019s the time to cop it \ud83d\udc5f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The story of the mythical association between @nike and the famous basketball player Michael Jordan is clearly worthy of a movie! \ud83c\udfc0 The story of a myth and the building of a monumental empire. It\u2019s about the biggest marketing gamble in the world of sports. \ud83d\udc4c\ud83c\udffb Admit it, the teasing is making your mouth water? [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":25595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[450],"tags":[],"class_list":["post-25594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Air Movie, the phenomenon film about the origin of the Nike \/ Michael Jordan relation - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"The story of the mythical association between @nike and the famous basketball player Michael Jordan is clearly worthy of a movie!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/en\/air-movie-the-phenomenon-film-about-the-origin-of-the-nike-michael-jordan-relation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air Movie, the phenomenon film about the origin of the Nike \/ Michael Jordan relation - 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