{"id":27202,"date":"2025-06-18T15:45:37","date_gmt":"2025-06-18T13:45:37","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/en\/?p=27202"},"modified":"2025-06-18T15:45:41","modified_gmt":"2025-06-18T13:45:41","slug":"5-marseille-based-brands-to-keep-a-close-eye-on","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/en\/5-marseille-based-brands-to-keep-a-close-eye-on\/","title":{"rendered":"5 Marseille-based brands to keep a close eye on"},"content":{"rendered":"\n
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Curtain call for the first edition of Slow Fashion Week in Marseille. A perfect moment to look back and most importantly, take note of five emerging labels shaping a more responsible, inventive, and unmistakably Marseillaise approach to fashion.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Atelier Regain<\/strong><\/a> : When upcycling goes hand in hand with social commitment<\/strong><\/h2>\n\n\n\n

Founded in 2021, Atelier Regain is much more than an eco-conscious fashion label; it\u2019s the upcycling studio of Frip\u2019Insertion, a branch of Emma\u00fcs<\/strong>.<\/p>\n\n\n\n

At the heart of its workshop, reclaimed fabrics, denim, wool blankets, and other textiles are transformed into one-of-a-kind pieces, from clothing to accessories. But what genuinely sets it apart is the team behind the creations: seamstresses on reintegration programs<\/strong>, once distanced from the job market, who are now gaining valuable skills and a renewed professional outlook.<\/strong><\/p>\n\n\n\n

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Atelier Regain doesn\u2019t stop there: the studio also runs sewing workshops and awareness sessions, inviting the public to rethink their textile consumption<\/strong>. During Marseille\u2019s Slow Fashion Week, it even partnered with Agn\u00e8s B<\/strong>., the event\u2019s patron. The result? A brand deeply rooted in its local community, proving that in Marseille, style, ethics, and social impact can go hand in hand.<\/strong><\/p>\n\n\n\n

Captcha Lab<\/strong><\/a>, the textile workshop<\/strong><\/h2>\n\n\n\n

Based in Marseille, Captcha Lab<\/strong>, founded by Charlotte Denner <\/strong>stands out as a creative laboratory at the crossroads of craftsmanship<\/strong> and textile research<\/strong>. The brand champions conscious production, breaking away from industrial norms. Each piece is made to order<\/strong>, using deadstock fabrics or second-hand garments that are completely deconstructed and reimagined.<\/p>\n\n\n\n

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At Captcha Lab, nothing is left to chance: clothing becomes a space for<\/strong> organic experimentation<\/strong>, conceived as a living, ever-evolving, one-of-a-kind object<\/strong>. In her Marseille studio, Charlotte creates sculptural yet wearable pieces that blend function with poetry. Among her signature creations: oversized flap trousers<\/strong>, cut-out <\/strong>or hooded tops<\/strong> that play with body lines, and a reimagined market tote <\/strong>turned fashion accessory. The brand also extends its experimental aesthetic to jewelry, including a standout oyster necklace<\/strong> with a design as organic as it is unexpected.<\/p>\n\n\n\n

More than just a label, Captcha Lab is a manifesto for futuristic, conscious fashion.<\/p>\n\n\n\n

Capobianco<\/strong><\/a>, Raw and delicate jewelry<\/strong><\/h2>\n\n\n\n

At the crossroads of craftsmanship, family memory, and urban aesthetics, Capobianco<\/strong> embodies a new generation of Marseille-based designers. Trained in jewelry-making after a stint in the luxury sector, Juliette Moutte creates one-of-a-kind pieces using recycled silver and found elements, which she melts down and reworks in her studio-boutique<\/strong> in the city\u2019s 5th district.<\/p>\n\n\n\n

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Each collection draws inspiration from Marseille, its industrial wastelands, wild scrubland, and sun-drenched alleyways; giving rise to jewelry<\/strong> that feels both raw and poetic. Capobianco breaks away from traditional jewelry codes with freeform, organic shapes.<\/p>\n\n\n\n

Committed to a responsible approach<\/strong>, the brand offers limited editions produced locally, with a clear focus on upcycling. Firmly rooted in Marseille yet open to collaborations, Capobianco is part of a thriving creative ecosystem reshaping the city. <\/strong>A hidden gem worth (re)discovering, where bold design meets true craftsmanship.<\/p>\n\n\n\n

Maison Mascarello, artful earrings<\/strong><\/h2>\n\n\n\n

A new arrival on Marseille\u2019s creative scene, Mascarello<\/strong> designs one-of-a-kind bags using locally sourced reclaimed materials, including leather offcuts and deadstock <\/strong>from regional artisans and La R\u00e9serve des Arts Sud.<\/p>\n\n\n\n

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Conceived as hybrid objects<\/strong> between design and craftsmanship, Mascarello bags stand out with their rounded lines and distinctive details. The sculptural buckles, created in collaboration with Marseille-based designer M\u00e9lissa Mariller,<\/strong> add a bold touch to accessories that instantly catch the eye.<\/p>\n\n\n\n

Merging circular design with a bold aesthetic, Maison Mascarello brings a breath of fresh air to Marseille\u2019s creative scene and looks set to make waves in the capital too. <\/strong><\/p>\n\n\n\n

Sal\u00e9<\/strong><\/a>, between land and sea<\/strong><\/h2>\n\n\n\n

Born in 2021 from a desire to bring meaning back to fashion, Sal\u00e9<\/strong> is a committed Marseille-based brand rooted in upcycling<\/strong>. Founded by Lucie Gr\u00e9zaud, a former collaborator of Parisian couture houses, the label reimagines abandoned garments and textiles to give them a second life.<\/strong><\/p>\n\n\n\n

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Here, each piece is unique. The result of artisanal skill and a responsible approach. But Lucie doesn\u2019t stop at creating she also shares her passion through participatory workshops, guided tours of Marseille\u2019s thrift stores, and even team-building sessions centered around sustainable fashion.<\/strong><\/p>\n\n\n\n

By blending creativity, local commitment, and consumer education,<\/strong> Sal\u00e9 embodies a new way of thinking about clothing, one that appeals to fashion lovers and eco-conscious minds as well.<\/p>\n\n\n\n

Article by Julie Boone<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Curtain call for the first edition of Slow Fashion Week in Marseille. A perfect moment to look back and most importantly, take note of five emerging labels shaping a more responsible, inventive, and unmistakably Marseillaise approach to fashion. Atelier Regain : When upcycling goes hand in hand with social commitment Founded in 2021, Atelier Regain […]<\/p>\n","protected":false},"author":24,"featured_media":27209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[452,122],"tags":[514,513,502,512,501,515],"class_list":["post-27202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","tag-eco-consciours-labels","tag-emerging-labels","tag-fashion-week","tag-fashion-week-marseille","tag-slow-fashion-week","tag-upcycling","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n5 Marseille-based brands to keep a close eye on - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Discover 5 emerging Marseille-based brands to watch, spotted at Slow Fashion Week. 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