{"id":27411,"date":"2025-07-22T17:09:21","date_gmt":"2025-07-22T15:09:21","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/en\/?p=27411"},"modified":"2025-07-22T17:09:23","modified_gmt":"2025-07-22T15:09:23","slug":"cristina-the-new-bag-by-marc-jacobs-thats-already-causing-a-stir-online","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/en\/cristina-the-new-bag-by-marc-jacobs-thats-already-causing-a-stir-online\/","title":{"rendered":"Cristina, the new bag by Marc Jacobs that\u2019s already causing a stir online"},"content":{"rendered":"\n
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With its vintage vibe and enigmatic name, Cristina is the latest creation from Marc Jacobs. Between carefully crafted social media teasers and fleeting appearances on it-girls, the bag seems to tick all the boxes of a future it-bag. A look at a successful launch and why it just might become a cult favourite.<\/em><\/p>\n<\/blockquote>\n\n\n\n

The art of teasing<\/em>, Marc Jacobs style<\/strong>
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It was the day after the Fall 2025 ready-to-wear show that Marc Jacobs<\/strong> unveiled an accessory still unknown to the public. The designer appeared alongside the Cristina<\/strong> bag, paired with an ultra-dramatic, blinged-out manicure, set against a raw backdrop stairwell corner, slanting light.<\/p>\n\n\n\n

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No traditional campaign photos, then, but a well-executed teaser. The bag first appears in the hands of show guests: model Jaylene Cruz<\/strong>, content creator Isa Sung<\/strong>, and stylist Sierra Rena<\/strong>. All take part in an impromptu \u201cWhat\u2019s in my bag?\u201d on the brand\u2019s social channels, helping to ground the Cristina in reality: an accessory barely released, yet already embraced.<\/strong><\/p>\n\n\n\n

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Next, Marc Jacobs unveils an official campaign<\/strong> in which the bag is treated as a standalone entity. No longer just a fashion item, it becomes a character. Her name is Cristina, and \u201cShe\u2019s that girl.\u201d The video\u2019s conclusion is both ironic and telling: \u201cShe\u2019s emotionally unavailable, but always available online.\u201d<\/strong><\/p>\n\n\n\n

A design rooted in the archives<\/strong>
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In terms of design, Cristina stands out with its supple, velvety-touch leather, lightly crinkled pleated effect, metallic lock, and tiny diary-like key.<\/strong> Available in two sizes, it subtly recalls models from the golden age of the Marc by Marc Jacobs line<\/strong>, once aimed at a younger audience in the late 2000s to early 2010s.<\/p>\n\n\n\n

The nod to the Classic Q Bag<\/strong> is clear, it too featured pleats on one side, but the Cristina also aligns with a more contemporary lineage: think Ferragamo\u2019s recent Soft Shoulder<\/strong> Bag or the iconic Prada Easy Satchel Bag.<\/strong><\/p>\n\n\n\n

Without being part of the (M)Archives<\/strong> line, designed to connect the brand\u2019s archives with the present \u2014 the Cristina carries memories while getting ready to write its own story. It comes in black, cream, burgundy, and khaki: a timeless color palette to suit every season.<\/strong><\/p>\n\n\n\n

Cristina, or the makings of an it-bag<\/strong>
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At a time when reissues of vintage bags are everywhere, Marc Jacobs opts for a more subtle tribute<\/strong>. Cristina doesn\u2019t replicate a past model, but it channels the spirit of the Marc by Marc Jacobs<\/strong> line, a cult favorite among a generation that came of age in the 2000s. It taps into a sense of nostalgia while showcasing a distinctly contemporary silhouette<\/strong>, a clever way to stir emotion without slipping into mere revival<\/em>.<\/p>\n\n\n\n

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The bag\u2019s success also hinges on a well-oiled communication strategy. Unlike some of the brand\u2019s more low-key collaborations like the recent one with London designer Mowalola<\/strong>, barely mentioned on social media the launch of the Cristina takes center stage on the brand\u2019s Instagram account. Stories, portraits, offbeat campaigns, targeted appearances\u2026every detail is designed to<\/strong> embed the bag firmly in our minds.<\/strong><\/p>\n\n\n\n

Cristina ticks all the boxes of today\u2019s it-bag: a name that feels personal and human, like a close friend, a retro aesthetic infused with modern flair, and a light, well-placed storytelling touch\u2026 Most importantly, it easily transitions from the hands of the American designer to the arms of the trendsetters of tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"

With its vintage vibe and enigmatic name, Cristina is the latest creation from Marc Jacobs. Between carefully crafted social media teasers and fleeting appearances on it-girls, the bag seems to tick all the boxes of a future it-bag. A look at a successful launch and why it just might become a cult favourite. The art […]<\/p>\n","protected":false},"author":24,"featured_media":27414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[452,122],"tags":[602,603,604,600,599,509,601],"class_list":["post-27411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","tag-classic-q-bag","tag-cristina","tag-ferragamo","tag-heaven-by-marc-jacobs","tag-marc-by-marc-jacobs","tag-marc-jacobs","tag-prada","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nCristina, the new bag by Marc Jacobs that\u2019s already causing a stir online - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"New cult bag? With its retro design and viral launch, Marc Jacobs' Cristina is already emerging as the it-bag of 2025. 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