{"id":27678,"date":"2025-09-02T18:15:16","date_gmt":"2025-09-02T16:15:16","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/en\/?p=27678"},"modified":"2025-09-02T18:15:18","modified_gmt":"2025-09-02T16:15:18","slug":"margesherwood-the-rising-bag-brand","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/en\/margesherwood-the-rising-bag-brand\/","title":{"rendered":"MARGESHERWOOD, the rising bag brand"},"content":{"rendered":"\n
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Inspired by the \u201990s, it offers clean volumes, sculptural shapes, and understated elegance. Spotlight on a brand that is making its way quietly but surely, into the most discerning wardrobes.<\/em><\/p>\n<\/blockquote>\n\n\n\n

A rise still in progress<\/strong>
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Founded in 2016 by designers Sungeun Um<\/strong> and Soonyoung Kim<\/strong>, the brand takes its name from the character played by Gwyneth Paltrow<\/strong> in The Talented Mr. Ripley<\/em>. A nod to a slightly retro, cinematic aesthetic that runs through its clean<\/strong> \u201990s-inspired silhouettes<\/strong>.<\/p>\n\n\n\n

At MARGESHERWOOD<\/a>, bags are defined by precise lines<\/strong>, minimalist design<\/strong>, and a functional elegance<\/strong> created for everyday life. Their strength? True versatility<\/strong>, equally at ease with office looks as with more laid-back weekend outfits. A carefully honed aesthetic choice that is winning fans far beyond Seoul, steadily establishing the brand as a rising name in high-end leather goods<\/strong>.<\/p>\n\n\n\n

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\u201cProof of its growing momentum: this June, the Korean brand popped up<\/strong> in New York<\/strong> with a space at 117 Wooster Street, right in the heart of SoHo<\/strong>, a neighborhood renowned for its trendsetting boutiques. The pop-up showcased a selection of signature bags and accessories, along with a world exclusive: <\/strong>a preview of the Fall-Winter 2025 it-bags, the Grandma<\/strong> (inspired by the Birkin, available in both baguette and maxi versions) and the City Hobo<\/strong> (an ultra-practical bag with multiple pockets), available ahead of their official launch. A special treat for local shoppers and visitors, and yet another sign that MARGESHERWOOD invests as much in cultivating relationships<\/strong> as in perfecting its designs.<\/p>\n\n\n\n

An alternative to Europe\u2019s leather goods houses<\/strong>
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Historically, luxury leather goods have been a territory largely dominated by Europe, with France at the forefront through its emblematic houses: Herm\u00e8s<\/strong>, Louis Vuitton,<\/strong> and Chanel<\/strong>. These brands still account for the lion\u2019s share of the market\u2019s revenues. Yet the landscape is beginning to shift.<\/strong><\/p>\n\n\n\n

In 2024, the luxury sector faced a global slowdown<\/strong>, partly due to tough economic conditions. But the trend isn\u2019t the same everywhere. On one side, overall spending <\/strong>is down; on the other, ultra-premium purchases are growing<\/strong>, driven by VICs<\/strong> (Very Important Clients<\/em>), loyal, high-spending buyers whose numbers keep rising.<\/p>\n\n\n\n

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\u201cWithin this new balance, the Asia-Pacific <\/strong>region is recording the<\/strong>fastest growth <\/strong>in the luxury sector. The boom in online sales, the influence of social media, the rise of the middle classes, and a taste for more discreet forms of luxury are shaping a new kind of demand. It is within this context that MARGESHERWOOD<\/strong> has emerged. Without seeking to compete with the industry\u2019s giants, the Korean brand offers an alternative vision<\/strong> of luxury: no flashy logos, no recycled storytelling. Instead, sculptural shapes<\/strong>, clean volumes<\/strong>, and a subtle \u201990s<\/strong>inspiration<\/strong>, paired with a vision of fashion built to last. Bags are designed first and foremost to accompany the silhouette, both in style and in function. A brand that no longer seems to have anything to prove yet still has much to say.<\/p>\n\n\n\n

A strong presence on social media<\/strong>
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Discreet yet highly effective, MARGESHERWOOD\u2019s digital strategy relies on collaborations with micro-influencers, <\/strong>chosen more for their unique aesthetic, rather than for their follower count.<\/p>\n\n\n\n

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Often, these partnerships take the form of gifting, <\/em><\/strong>with no detailed brief and no obligation to post. What does the brand seek? Content that feels genuine<\/strong>, spontaneous, and in keeping with its universe. And it works. The outcome: a stream of organic posts<\/strong> showcasing the bags in everyday moments, from a bathroom mirror to the halls of an exhibition, to the crosswalks of a bustling city, building a chic yet accessible narrative<\/strong> that feels distinctly 2025.<\/p>\n\n\n\n

With a clear nod to Gwyneth Paltrow\u2019s character in The Talented Mr. Ripley<\/em>, MARGESHERWOOD<\/strong> keeps rising gracefully. Still outside the luxury giants, yet increasingly in the game. A discreet name, a steady climb, bags built to last. No media frenzy, just consistency and quiet strength. The Korean label is quickly turning into a brand to keep an eye on.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inspired by the \u201990s, it offers clean volumes, sculptural shapes, and understated elegance. Spotlight on a brand that is making its way quietly but surely, into the most discerning wardrobes. A rise still in progress Founded in 2016 by designers Sungeun Um and Soonyoung Kim, the brand takes its name from the character played by […]<\/p>\n","protected":false},"author":24,"featured_media":27680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[452,122],"tags":[688,651,687],"class_list":["post-27678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","tag-1990s","tag-korean-brand","tag-margesherwood","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMARGESHERWOOD, the rising bag brand - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"MARGESHERWOOD, a Korean leather goods label inspired by the \u201990s, captivates with its sculptural bags and understated elegance. 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