{"id":27755,"date":"2025-09-12T14:53:03","date_gmt":"2025-09-12T12:53:03","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/en\/?p=27755"},"modified":"2025-09-12T14:53:05","modified_gmt":"2025-09-12T12:53:05","slug":"will-the-platform-sneaker-really-win-our-hearts-back","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/en\/will-the-platform-sneaker-really-win-our-hearts-back\/","title":{"rendered":"Will the platform sneaker (really) win our hearts back?"},"content":{"rendered":"\n
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Once relegated to the 2010s, mocked, and forgotten… yet the platform sneaker is making a comeback as unexpected as it is striking. Passing fad or lasting revival? One thing is certain: it leaves no one indifferent. A closer look at this divisive return, the brands bringing it back, starting with Isabel Marant and the ways to wear it (or not) in 2025.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Hard to talk about platform sneakers without mentioning Isabel Marant\u2019s Bekett<\/strong>. An icon of its time, it sold over 200,000 pairs and won over the wardrobes of It Girls<\/strong> everywhere. Beyonc\u00e9<\/strong> wore it in the Love On Top<\/em> video, A$AP Rocky<\/strong> name-dropped it in Fashion Killa<\/em> (2013) alongside Dior <\/strong>and Goyard<\/strong>. Enough said.<\/p>\n\n\n\n

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A comeback that splits opinion<\/strong><\/h2>\n\n\n\n

Like the Herv\u00e9 L\u00e9ger dress<\/a>, the wedge sneaker carries with it the whole early-2010s vibe: selfies drenched in Retrica filters, ultra-skinny jeans, and the C\u00e9line<\/strong> Luggage bag. And yet, according to the Lyst Index<\/strong>, searches for this sneaker skyrocketed by 630%<\/strong> in the second quarter<\/strong>. It now ranks among the 10 most sought-after items<\/strong>, alongside equally controversial pieces like The Row<\/strong> flip-flops, Vibram FiveFingers<\/a>, and Miu Miu<\/strong> suede loafers.<\/p>\n\n\n\n

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This isn\u2019t Isabel Marant\u2019s first revival attempt. In 2021, she launched Balskee, a chunkier<\/em>, sportier version with mixed results. But since last year, the comeback seems real. The brand has reissued the Bekett and even collaborated with Converse<\/strong> on a platform Chuck Taylor<\/strong> (\u20ac190), far more affordable than the Bekett<\/strong> (\u20ac590) or the Balskee<\/strong> (\u20ac495).<\/p>\n\n\n\n

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A social-media revival<\/strong><\/h2>\n\n\n\n

This rehabilitation isn\u2019t only happening on the catwalks of Paris Fashion Week, social media is driving it, too.<\/strong> On TikTok and Instagram, \u201c2010s revival<\/em>\u201d videos are everywhere. Content creators like Marie Gaguech, MV Tiangue, <\/strong>and Rubi Pigeon<\/strong> embrace the wedge sneaker in deliberately nostalgic outfits mixing low-rise flared jeans, Y2K tops, and chunky bracelets. Their take? An ironic yet sincere reappropriation<\/strong> of a fashion moment once dismissed as cringe<\/em>.<\/p>\n\n\n\n

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The phenomenon even reaches Gen Z<\/strong>, who sometimes never wore the shoe during its original heyday. For them, the Bekett has become a coveted vintage item. Proof, once again, that fashion is an eternal cycle<\/strong> and that it especially loves to play with its own contradictions.<\/p>\n\n\n\n

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Second-hand to satisfy your inner<\/em> teenager<\/strong><\/h2>\n\n\n\n

If there were still any doubts about the platform sneaker\u2019s return, a quick look at second-hand<\/strong> platforms is enough to confirm the craze. Whether from Isabel Marant<\/strong>, Ash<\/strong>, or more niche labels like Steve Madden<\/strong>, these pairs are being snapped up on Vinted<\/strong>, Vestiaire<\/strong> Collective<\/strong>, Depop<\/strong>, and even Leboncoin<\/strong>.<\/p>\n\n\n\n

And it\u2019s not just about budget, even if the price does play a clear role. At \u20ac590 for a new Bekett and nearly \u20ac500 for the Balskee, these models remain far from affordable. Second-hand shopping becomes a way to satisfy an unfulfilled fashion fantasy<\/strong>, sometimes dating back ten years. For many, it\u2019s the chance to make up for a teenage frustration<\/strong>: never having gotten their hands on the<\/em> coveted pair back in the day.<\/p>\n\n\n\n

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But beyond nostalgia, this vintage-driven comeback also reflects a shift in mindset<\/strong>. Buying second-hand is no longer seen as a fallback, but as a thoughtful<\/strong>, committed<\/strong> fashion choice. It celebrates the original piece and its authenticity<\/strong>. It\u2019s a way to reclaim a trend without falling into the trap of buying new at all costs,<\/strong> while placing the gesture within a more sustainable approach.<\/p>\n\n\n\n

Whether this comeback will last or fade once the nostalgia wave passes remains to be seen. For now, it reflects one reality: today, fashion no longer tries to erase its missteps, it proudly owns them.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Once relegated to the 2010s, mocked, and forgotten… yet the platform sneaker is making a comeback as unexpected as it is striking. Passing fad or lasting revival? One thing is certain: it leaves no one indifferent. A closer look at this divisive return, the brands bringing it back, starting with Isabel Marant and the ways […]<\/p>\n","protected":false},"author":24,"featured_media":27757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[452,122],"tags":[713,712,693,710,709,711],"class_list":["post-27755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","tag-balskee","tag-bekett","tag-herve-leger","tag-isabel-marant","tag-platform-sneakers","tag-y2k","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nWill the platform sneaker (really) win our hearts back? - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"The platform sneaker makes a strong comeback. 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