{"id":27871,"date":"2025-10-01T14:01:45","date_gmt":"2025-10-01T12:01:45","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/en\/?p=27871"},"modified":"2025-10-01T14:01:48","modified_gmt":"2025-10-01T12:01:48","slug":"runway-shows-on-the-big-screen-lyas-invents-the-fashion-watch-party","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/en\/runway-shows-on-the-big-screen-lyas-invents-the-fashion-watch-party\/","title":{"rendered":"Runway shows on the big screen: Lyas invents the fashion watch party"},"content":{"rendered":"\n
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What if screenings weren\u2019t just for football fans or sports supporters? After Drag Race France and The Summer, I Turned Pretty, it\u2019s now fashion\u2019s turn to hit the big screen. A new way to experience Fashion Weeks, imagined by @Lyas. A great ambience in sight.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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From TikTok to the front row of fashion shows<\/strong><\/h2>\n\n\n\n

At the origin of this new way of watching but also of experiencing a fashion show is @Lyas<\/strong>, fashion influencer and part-time model. Seated front row at the most prestigious shows, dressed by Saint Laurent<\/strong> or Maison Margiela<\/strong>, close to today\u2019s top models\u2026 his name is everywhere.<\/p>\n\n\n\n

But before being invited to these exclusive shows, Lyas was first and foremost a voice on TikTok<\/strong>. A constant presence, rapid-fire videos, collection analyses, behind-the-scenes stories from the fashion world. He managed to bring together a loyal community<\/strong> of 280k followers. The biggest magazines quickly took notice: he recently interviewed Julia Fox<\/strong> for Num\u00e9ro Magazine<\/em> (New York), unfiltered, of course.<\/p>\n\n\n\n

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While he still reveals the behind-the-scenes, he\u2019s now fully part of it. And naturally, his tone has shifted<\/strong>: the language is a little less biting, the critiques more nuanced. The relationships he builds with brands matter.<\/p>\n\n\n\n

But the story shifts at a precise moment: the first Dior show by Jonathan Anderson<\/a>. Lyas isn\u2019t invited, even though he usually is (and has never hidden his reservations about Maria Grazia Chiuri<\/strong>). Frustration? Not really. More like an opportunity.<\/p>\n\n\n\n

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The turning point: Jonathan Anderson\u2019s first Dior show<\/strong><\/h2>\n\n\n\n

Aware that this moment is a milestone in fashion history<\/strong>, he doesn\u2019t want to miss it. So, he comes up with a \u201cWatch Party<\/strong>,\u201d which he puts together in a flash at a bistro on Rue du Faubourg Saint-Denis in Paris. The idea: watch the show live, together, just like watching a match. The result? A large crowd packs around the small TV screen, spilling out onto the sidewalk. The setup is a bit makeshift, but the energy is palpable. And above all, the seed is planted: Lyas spends the summer developing the concept<\/strong>, looking for sponsors, all while documenting each step on TikTok.<\/p>\n\n\n\n

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And word spreads quickly, all the way to Jonathan Anderson himself. Moved by the initiative, the designer invites Lyas to his office<\/strong> and gifts him a legendary Book Tote from the new collection<\/strong>. In turn, the influencer thanks those who showed up: \u201cIt\u2019s a thank you to all of those who make fashion relevant from outside.\u201d<\/em> A symbolic yet powerful recognition, confirming that the Watch Party is far more than a viral idea: it\u2019s a new way of sharing fashion.<\/strong><\/p>\n\n\n\n

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From a Parisian bistro to a European tour<\/strong><\/h2>\n\n\n\n

Two commercials<\/strong> are released to announce what\u2019s next. A deliberate nod to pre-game ads: the same codes, the same build-up of tension\u2026 but with a lipstick, a pair of Rick Owens boots, and a McQueen show on TV. Lyas doesn\u2019t appear on screen, but his voice delivers the closing line.:<\/p>\n\n\n\n

\u00ab London, Milan and Paris, of course. \u00bb<\/em><\/p>\n\n\n\n

The first official Watch Party<\/strong> takes place in London, right after New York Fashion Week. Entry is free, drinks too. One small hitch: British law requires mandatory RSVP<\/strong> (because of the alcohol). A detail that sparks slight doubt in the comments, quickly cleared up by Lyas himself.<\/p>\n\n\n\n

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The images speak for themselves: cheers erupt in the room when one guest learns she\u2019s scored an invitation to the Dilara Findikoglu show <\/strong>she had come to watch at the Watch Party.<\/p>\n\n\n\n

After London, it\u2019s on to Milan with two confirmed dates:<\/p>\n\n\n\n