{"id":28008,"date":"2025-10-16T18:08:05","date_gmt":"2025-10-16T16:08:05","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/en\/?p=28008"},"modified":"2025-10-16T18:08:06","modified_gmt":"2025-10-16T16:08:06","slug":"lingerie-the-new-stronghold-for-ready-to-wear-brands","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/en\/lingerie-the-new-stronghold-for-ready-to-wear-brands\/","title":{"rendered":"Lingerie: the new stronghold for ready-to-wear brands?"},"content":{"rendered":"\n
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Lingerie that\u2019s no longer just underwear. On runways and in collaborations, it proudly takes the spotlight and captivates brands. More inclusive, more creative, and increasingly political, lingerie is everywhere.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Chantelle, a leading name in French lingerie<\/strong><\/h2>\n\n\n\n

As it nears its 150th anniversary<\/strong>, the Chantelle<\/strong> brand proves it hasn\u2019t lost its flair for reinvention. Far from resting on its heritage, the historic lingerie house<\/strong> is multiplying collaborations with rising talents from the emerging fashion scene.<\/p>\n\n\n\n

After a standout collaboration with Ester Manas<\/strong> during the SS25 show, Chantelle X<\/strong>, one of the brand\u2019s lines is now teaming up with Alice Vaillant<\/strong>. Presented last week at Paris Fashion Week<\/strong>, Vaillant\u2019s<\/strong> SS26<\/strong> collection, titled Le R\u00e9cital, <\/strong>celebrates wire-free lingerie that is both comfortable and sensual.<\/p>\n\n\n\n

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Sheer effects, airy tulle, and lace inserts make up the select pieces of this collaboration. These aesthetic codes echo both Chantelle\u2019s historic craftsmanship<\/strong> and Vaillant\u2019s couture DNA<\/strong>, with lace having become one of her signature elements over the seasons.<\/p>\n\n\n\n

More than just a collaboration, this partnership feels like a natural fit. <\/strong>Above all, it reflects the clear strategy of a century-old house: to win over a new generation<\/strong> without turning its back on tradition. Proof that even at 150, you can still turn heads.<\/p>\n\n\n\n

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Slow fashion <\/em>and designer lingerie: the MaisonCl\u00e9o case<\/strong><\/h2>\n\n\n\n

While lingerie is gaining favor among luxury ready-to-wear brands, it\u2019s also attracting the interest of eco-conscious labels like MaisonCl\u00e9o<\/strong>. Founded by Marie Dewet<\/strong>, the Lille-based brand has built a strong reputation far from industrial standards. Its ethical and transparent vision now extends to its upcoming lingerie line, which has just unveiled its first pieces.<\/p>\n\n\n\n

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After making a strong impression at the first edition of Marseille\u2019s Slow Fashion Week<\/strong> with a show staged beneath the monumental Porte d\u2019Orient, the brand continues to make waves. By affirming its eco-responsible values<\/strong>, MaisonCl\u00e9o stands out as one of the few truly sustainable alternatives<\/strong> in a market still largely dominated by fast fashion.<\/em><\/p>\n\n\n\n

Because while lingerie requires specific expertise,<\/strong> it often remains the domain of industrial giants, where production speed takes precedence over quality and commitment<\/strong>. By entering this space, MaisonCl\u00e9o isn\u2019t looking to compete with these powerhouses, but rather to carve out a niche<\/strong> for customers seeking unique, ethical pieces.<\/strong><\/p>\n\n\n\n

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Lingerie in all its forms<\/strong><\/h2>\n\n\n\n

Lingerie is increasingly establishing itself as an inclusive form of expression<\/strong>, exemplified by designer Willy Chavarria\u2019s<\/strong> work. True to his vision of gender-fluid and socially engaged fashion, he recently launched the Willy Underwear Collection<\/strong>, described as \u201can everyday underwear line for everyone.\u201d This intimate wardrobe is designed beyond gender, where comfort and sensuality are not reserved for any one body type.<\/strong><\/p>\n\n\n\n

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A regular collaborator with adidas<\/strong>, Chavarria continues his mission to make clothing a tool for self-expression, particularly for women, queer<\/em> individuals, and members of the LGBTQIA+ community.<\/p>\n\n\n\n

\u201cUnderwear is our most intimate clothing,\u201d <\/em>he reminds us. Intimate, yes, but also profoundly political.<\/p>\n\n\n\n

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Committed from the very beginning to truly inclusive fashion, Ester Manas continues this approach in lingerie. With Chantelle X, she unveils a collection designed for a diversity of body types, <\/strong>staying true to her mission of dressing all bodies without compromising on style or comfort.<\/p>\n\n\n\n

Whether through capsule collections or collaborations, these still too rare initiatives signal a meaningful shift. Lingerie no longer hides<\/strong>. It\u2019s on display, unapologetically. No longer just an invisible accessory, it has become a statement piece, designed<\/strong> to exist on and with all bodies, all genders, all identities.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Lingerie that\u2019s no longer just underwear. On runways and in collaborations, it proudly takes the spotlight and captivates brands. More inclusive, more creative, and increasingly political, lingerie is everywhere. Chantelle, a leading name in French lingerie As it nears its 150th anniversary, the Chantelle brand proves it hasn\u2019t lost its flair for reinvention. Far from […]<\/p>\n","protected":false},"author":24,"featured_media":28020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[452,122,450],"tags":[780,781,782,453,502,456,504,454,481,577,484],"class_list":["post-28008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","category-style","tag-chantelle","tag-chantelle-x","tag-chantelle-x-vaillant","tag-ester-manas","tag-fashion-week","tag-lingerie","tag-maisoncleo","tag-paris-fashion-week","tag-pfw-2","tag-vaillant","tag-willy-chavarria","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLingerie: the new stronghold for ready-to-wear brands? - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Inclusive lingerie, slow fashion, and collaborations: how ready-to-wear brands are investing in a rapidly evolving market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/en\/lingerie-the-new-stronghold-for-ready-to-wear-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lingerie: the new stronghold for ready-to-wear brands? 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