{"id":28244,"date":"2025-12-04T07:50:00","date_gmt":"2025-12-04T06:50:00","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/en\/?p=28244"},"modified":"2025-12-03T15:55:37","modified_gmt":"2025-12-03T14:55:37","slug":"is-the-kitchen-becoming-influencers-new-catwalk","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/en\/is-the-kitchen-becoming-influencers-new-catwalk\/","title":{"rendered":"Is the kitchen becoming influencers\u2019 new catwalk?"},"content":{"rendered":"\n
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What if the stovetop were the new hotspot for trends? Some content creators now turn their kitchens into true runways, blending styling, polished aesthetics, and ultra-tempting recipes. The result: they make our mouths water\u2026 and trigger our urge to shop, catching the attention of brands along the way. Let\u2019s break it down.\u00a0<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Matchy-matchy <\/em>with the plate: Roxane Tardy\u2019s signature aesthetic<\/strong><\/h2>\n\n\n\n

On Instagram and TikTok, French creator Roxane Tardy<\/strong> has made her mark with an instantly recognisable concept: always matching her outfit to the dish she\u2019s preparing. In every new video, she repeats her mantra: \u201cI love matching my outfits to my meals.\u201d Whether she pairs a turquoise Coperni<\/strong> dress with homemade bubble tea or opts for a monochrome look to mirror the tones of her dish, Roxane creates a visual harmony that appeals equally to food lovers and fashion enthusiasts.<\/strong><\/p>\n\n\n\n

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@roxanetardy<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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This dual approach reflects the evolution of influence<\/strong>, now less segmented and increasingly built around hybrid worlds. Roxane doesn\u2019t try to choose between fashion<\/em> and food<\/em>: she creates her own niche where both coexist<\/strong>. Through this staging, she also helps refresh the image of cooking<\/strong>, long associated with an invisible domestic task. By reclaiming control over her image and asserting her own codes, she offers a more creative and more empowering vision of what it means to cook.<\/p>\n\n\n\n

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Runway-style fashion on a plate: Matrixxgirl<\/strong><\/h2>\n\n\n\n

In the United States, creator Brianna Hollingsworth<\/strong> known as Matrixxgirl<\/em>, takes a similar approach but pushes the aesthetic ambition even further. Her motto, \u201cTurning runway into exquisite dishes,\u201d sums it up perfectly: transforming silhouettes seen on the catwalk into true culinary creations<\/strong>. Unlike Roxane Trady, who matches her outfits to her recipes, Brianna starts from striking pieces in her wardrobe or from looks straight off the runway, then creates plates that echo their colors, volumes, or textures. In her hands, a pink satin suit by Mati\u00e8res F\u00e9cales<\/strong> becomes a rose-shaped dessert, a polka-dot Moschino<\/strong> dress turns into a pasta dish, and Margiela<\/strong> tabi ballet flats inspire a chocolate cake.<\/p>\n\n\n\n

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@matrixxgirl<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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This highly conceptual approach allows her to build strong relationships with brands eager to enter the food<\/em> universe. Her work highlights the growing porosity between fashion and gastronomy<\/strong>, two worlds driven by the same pursuit of aesthetic mastery.<\/p>\n\n\n\n

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The Trad Wife Wave: Nara Smith and the Performed Domestic Ideal<\/strong><\/h2>\n\n\n\n

This year also saw the rise of the \u2018trad wife\u2019 trend, which promotes a return to a domestic lifestyle inspired by a traditional, conservative ideal. Among its emblematic figures, former model Nara Smith<\/strong> has turned her kitchen into a full-fledged filming set.<\/p>\n\n\n\n

Nara stages a highly curated domestic life, where the kitchen becomes the heart of her family universe. Skims, Tiffany & Co<\/strong>., and even Marc Jacobs<\/strong>, whose handbag emerges from the oven seamlessly blends into her world. Unlike Roxane Trady or Brianna Hollingsworth, Nara promotes a more harmonized vision of a \u2018perfect\u2019 home, where aesthetics prevails over authenticity and each video portrays a form of domestic ideal.<\/strong><\/p>\n\n\n\n

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@narasmith<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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The rise of these creators reflects a deeper shift: the kitchen is now emerging as a privileged space for storytelling. <\/strong>Unlike runways or traditional campaigns, the kitchen is an intimate place<\/strong>, tied to everyday rituals. Brands see it as an opportunity to embed themselves in seemingly authentic moments. By stepping into this space, they align themselves with values of closeness, care, and human warmth.<\/p>\n\n\n\n

Whether through Roxane Tardy\u2019s matchy-matchy<\/em> aesthetic, Matrixxgirl\u2019s runway<\/em> transpositions, or Nara Smith\u2019s meticulously created domestic universe, the kitchen is emerging as a genuine runway. The future of the trend seems clear: major inspirations will also and perhaps above all come from kitchens, where the trends of tomorrow are already simmering.<\/p>\n","protected":false},"excerpt":{"rendered":"

What if the stovetop were the new hotspot for trends? Some content creators now turn their kitchens into true runways, blending styling, polished aesthetics, and ultra-tempting recipes. The result: they make our mouths water\u2026 and trigger our urge to shop, catching the attention of brands along the way. Let\u2019s break it down.\u00a0 Matchy-matchy with the […]<\/p>\n","protected":false},"author":24,"featured_media":28260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[451,122,121,123],"tags":[74,854,853,509,857,852,856,855,829],"class_list":["post-28244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-fashion","category-foodies","category-lifestyle","tag-food","tag-influencers","tag-kitchen","tag-marc-jacobs","tag-matrixxgirl","tag-nara-smith","tag-runway-shows","tag-trad-wife","tag-trends","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nIs the kitchen becoming influencers\u2019 new catwalk? - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"What if the kitchen became the new trend runway? 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