{"id":31678,"date":"2025-04-25T16:53:40","date_gmt":"2025-04-25T16:53:40","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=31678"},"modified":"2025-04-25T18:31:25","modified_gmt":"2025-04-25T18:31:25","slug":"clarks-wallabee-month-2025","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/clarks-wallabee-month-2025\/","title":{"rendered":"Wallabee Month, 30 jours pour c\u00e9l\u00e9brer une ic\u00f4ne"},"content":{"rendered":"\n

Tout au long du mois d\u2019avril, Clarks a rivalis\u00e9 d\u2019inventivit\u00e9 pour r\u00e9interpr\u00e9ter son mod\u00e8le iconique : la Wallabee. V\u00e9ritable toile d\u2019expression, cette chaussure offre une infinit\u00e9 de possibilit\u00e9s cr\u00e9atives. Jouissant d\u2019une place de choix dans la pop culture, elle s\u2019impose comme LA chaussure de mi-saison. \u00c0 la crois\u00e9e des genres, la Wallabee s\u2019adapte \u00e0 tous les looks et toutes les \u00e9poques. <\/em><\/p>\n\n\n\n

Une marque bicentenaire<\/strong><\/h2>\n\n\n\n

Cr\u00e9\u00e9e en 1825 dans le comt\u00e9 du Somerset, au sud-ouest de l\u2019Angleterre, Clarks<\/strong> f\u00eate cette ann\u00e9e ses 200 ans. Deux si\u00e8cles d\u2019existence au cours desquels la marque britannique a su s\u2019imposer sur les pav\u00e9s du monde entier<\/strong>. En perp\u00e9tuel renouvellement mais toujours \u00e0 la page, Clarks aime s\u2019entourer de grands noms : elle compte notamment des collaborations avec les labels streetwear<\/em> Supreme<\/strong> et Aries<\/strong>, les cr\u00e9atrices Dani\u00eblle Cathari<\/strong> et Martine Rose<\/strong> ou encore les Fran\u00e7ais de Bisous Skateboard<\/strong>.<\/p>\n\n\n\n

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La recette de son succ\u00e8s ? Elle sait s\u2019entourer des personnalit\u00e9s les plus en vue et leur offre le meilleur des terrains de jeu : des paires intemporelles, personnalisables \u00e0 l\u2019infini. Durant le mois d\u2019avril, la marque a tenu \u00e0 honorer un de ses mod\u00e8les les plus phares : la Wallabee.<\/em><\/p>\n\n\n\n

Aux origines du mythe<\/strong><\/h2>\n\n\n\n

Cr\u00e9\u00e9e en 1968, la Wallabee est bien plus qu\u2019une simple chaussure : c\u2019est un symbole culturel fort. Inspir\u00e9e d\u2019un mocassin allemand, elle se distingue par sa semelle en cr\u00eape, son profil \u00e9pur\u00e9 et son confort in\u00e9gal\u00e9. Unisexes et intemporelles, les Wallabee s\u00e9duisent toutes les g\u00e9n\u00e9rations et s\u2019invitent dans tous les styles. En costume au bureau, avec un jean droit ou un short le week-end, elles s\u2019adaptent \u00e0 toutes les situations, incarnant l\u2019\u00e9l\u00e9gance d\u00e9contract\u00e9e \u00e0 l\u2019anglaise<\/strong>.<\/p>\n\n\n\n

Couleur phare de la gamme, le \u00ab Maple Suede \u00bb \u2013 un daim couleur \u00e9rable \u2013 a largement contribu\u00e9 \u00e0 son succ\u00e8s. Avec les ann\u00e9es, Clarks a \u00e9largi sa palette de couleurs, faisant de la Wallabee une paire tant\u00f4t passe-partout, tant\u00f4t d\u00e9cal\u00e9e. Ce mois-ci, la marque a lanc\u00e9 trois coloris exclusifs \u2014 rose, sable et vert \u2014 orn\u00e9s d\u2019un porte-cl\u00e9 kangourou, clin d\u2019\u0153il aux origines de la chaussure.<\/p>\n\n\n\n

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De Kingston \u00e0 New-York : l\u2019\u00e9pop\u00e9e d\u2019une ic\u00f4ne<\/strong><\/h2>\n\n\n\n

N\u00e9e au Royaume-Uni, la Wallabee est rapidement adopt\u00e9e outre-Atlantique \u00e0 la fin des ann\u00e9es 60, notamment aux \u00c9tats-Unis et en Jama\u00efque.<\/p>\n\n\n\n


Sur l\u2019\u00eele carib\u00e9enne, elle devient l\u2019embl\u00e8me des Rude Boys<\/em>, ces jeunes hommes de Kingston, en qu\u00eate d\u2019identit\u00e9 et de distinction sociale, contraints de vivre dans le chaos d\u2019apr\u00e8s-guerre. Porter des Clarks devient alors un signe de distinction sociale voire un v\u00e9ritable totem de respectabilit\u00e9<\/strong>. L\u2019impact est tel qu\u2019un livre, Clarks in Jamaica<\/em> sign\u00e9 Al Fingers, a document\u00e9 avec brio cette relation \u00e0 la fois affective et culturelle entre la marque et les Jama\u00efcains<\/strong>.<\/p>\n\n\n\n

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\u00c0 New York, les communaut\u00e9s jama\u00efcaines ont largement contribu\u00e9 \u00e0 asseoir la notori\u00e9t\u00e9 de Clarks. En quittant leur \u00eele natale, les Jama\u00efcains ont emport\u00e9 leurs paires f\u00e9tiches, inscrivant durablement la Wallabee dans le paysage urbain de la Big Apple<\/strong>. Sur la sc\u00e8ne musicale de la c\u00f4te Est, des figures embl\u00e9matiques comme Notorious B.I.G.<\/strong>, Slick Rick<\/strong> ou encore Ghostface Killah<\/strong> en ont fait un \u00e9l\u00e9ment cl\u00e9 de leur style. Plus r\u00e9cemment, c\u2019est Tyler, The Creator<\/strong> qui perp\u00e9tue cet h\u00e9ritage \u00e0 travers sa propre collaboration avec Clarks, prouvant que la Wallabee traverse les g\u00e9n\u00e9rations sans prendre une ride<\/strong>.<\/p>\n\n\n\n

Un mois-anniversaire sous le signe de la cr\u00e9ativit\u00e9<\/strong><\/h2>\n\n\n\n

Clarks d\u00e9montre une nouvelle fois qu\u2019elle sait s\u2019entourer en signant une premi\u00e8re collaboration avec la marque japonaise Needles<\/strong>. Pour l\u2019occasion, la Wallabee est sobrement d\u00e9clin\u00e9e en deux coloris et surtout en trois hauteurs (basse, mid, boots). La patte de Needles se cache dans le logo papillon et la boucle peace sign<\/em>, discrets et d\u00e9licats ces d\u00e9tails n\u2019en restent pas moins charg\u00e9s de sens. <\/p>\n\n\n\n

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Ultime projet de ce mois plein de surprises : la collaboration qui met \u00e0 l\u2019honneur le cr\u00e9atif fran\u00e7ais Julien Boudet<\/strong>, alias @bleumode<\/a>. Repens\u00e9e dans une esth\u00e9tique sportswear<\/em> tr\u00e8s personnelle, la Wallabee devient ici le support d\u2019un propos intime o\u00f9 les superstitions se m\u00ealent aux souvenirs \u2014 preuve suppl\u00e9mentaire de sa capacit\u00e9 \u00e0 se r\u00e9inventer sans trahir son ADN.<\/p>\n\n\n\n

Du bitume de Kingston aux podiums de la mode, la Wallabee n\u2019a jamais quitt\u00e9 le devant de la sc\u00e8ne. En la c\u00e9l\u00e9brant durant un mois, Clarks prouve que certaines ic\u00f4nes n\u2019ont pas besoin de courir apr\u00e8s les tendances : elles les font.

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Tout au long du mois d\u2019avril, Clarks a rivalis\u00e9 d\u2019inventivit\u00e9 pour r\u00e9interpr\u00e9ter son mod\u00e8le iconique : la Wallabee. V\u00e9ritable toile d\u2019expression, cette chaussure offre une infinit\u00e9 de possibilit\u00e9s cr\u00e9atives. Jouissant d\u2019une place de choix dans la pop culture, elle s\u2019impose comme LA chaussure de mi-saison. \u00c0 la crois\u00e9e des genres, la Wallabee s\u2019adapte \u00e0 tous […]<\/p>\n","protected":false},"author":15,"featured_media":31687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060],"tags":[],"class_list":["post-31678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nWallabee Month, 30 jours pour c\u00e9l\u00e9brer une ic\u00f4ne - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Pour ses 200 ans, Clarks met \u00e0 l\u2019honneur sa mythique Wallabee \u00e0 travers collaborations exclusives et campagne cr\u00e9ative tout au long d\u2019avril.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/fr\/clarks-wallabee-month-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wallabee Month, 30 jours pour c\u00e9l\u00e9brer une ic\u00f4ne - 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