{"id":31746,"date":"2025-05-10T14:13:54","date_gmt":"2025-05-10T14:13:54","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=31746"},"modified":"2025-08-14T12:49:49","modified_gmt":"2025-08-14T12:49:49","slug":"new-balance-grey-days-2025-sneakers-grises-edition-limitee","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/new-balance-grey-days-2025-sneakers-grises-edition-limitee\/","title":{"rendered":"Grey Days 2025 : New Balance c\u00e9l\u00e8bre sa teinte grise iconique"},"content":{"rendered":"\n

Grey Days New Balance, un mois de c\u00e9l\u00e9bration du coloris phare<\/strong><\/h2>\n\n\n\n
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New Balance consacre tout le mois de mai \u00e0 c\u00e9l\u00e9brer sa teinte embl\u00e9matique : le gris. \u00c0 travers des lancements exclusifs, des \u00e9v\u00e9nements et des hommages culturels, la marque met en lumi\u00e8re cette couleur qui incarne son identit\u00e9 depuis les ann\u00e9es 1980.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Longtemps associ\u00e9e \u00e0 des symboliques peu flatteuses \u2014 la tristesse, la vieillesse ou encore la salet\u00e9 \u2014 la couleur grise a travers\u00e9 les si\u00e8cles en changeant de statut. \u00c0 partir du XVIIIe si\u00e8cle, elle commence \u00e0 incarner la retenue, l\u2019intelligence et la rigueur, devenant la teinte de l\u2019uniforme, du savoir et plus r\u00e9cemment, de la technologie. Dans l\u2019imaginaire contemporain, le gris \u00e9voque aussi bien la neutralit\u00e9 que le myst\u00e8re : une zone d\u2019ombre, ni blanche ni noire, dans laquelle tout peut se jouer. C\u2019est pr\u00e9cis\u00e9ment dans cette richesse de nuances et de significations que New Balance puise depuis les ann\u00e9es 80, faisant du gris son \u00e9tendard.<\/strong><\/p>\n\n\n\n

Le gris, couleur signature<\/strong><\/h2>\n\n\n\n

D\u00e8s les ann\u00e9es 1980, New Balance choisit le gris pour habiller ses chaussures de running<\/em>. Une d\u00e9cision audacieuse dans un moment o\u00f9 la tendance \u00e9tait plut\u00f4t aux couleurs criardes. C\u00f4t\u00e9 mati\u00e8res, la marque mise sur le cuir et le daim \u2014 alors que le synth\u00e9tique gagnait alors du terrain \u2014 qui assurent aux sneakers<\/em> une r\u00e9sistance au temps. Sobre, l\u2019allure des New Balance s\u2019adapte parfaitement aux d\u00e9cors des villes.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

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Plus qu\u2019une simple couleur, le gris devient le symbole de la marque, synonyme de qualit\u00e9, de durabilit\u00e9 et d’intemporalit\u00e9. Depuis, le coloris s\u2019est impos\u00e9 comme fil rouge dans toutes les lignes New Balance, de la performance au lifestyle<\/em>.<\/p>\n\n\n\n

Les temps forts des Grey Days<\/strong><\/h2>\n\n\n\n

Pour cette \u00e9dition 2025, New Balance met les petits plats dans les grands. Le 1er mai, la marque a ouvert son espace \u00ab Grey Shop<\/a> \u00bb en ligne et dans ses boutiques, pr\u00e9sentant une s\u00e9lection de 21 mod\u00e8les de chaussures et 11 v\u00eatements d\u00e9clin\u00e9s dans plusieurs teintes de gris. On y retrouve notamment les mod\u00e8les 740, 9060, 1000, T500 et Fresh Foam X 1080v14, ainsi que des pi\u00e8ces sportswear<\/em> au style intemporel. <\/p>\n\n\n\n

Le 14 mai, place \u00e0 la 1906 Loafer, un mod\u00e8le hybride qui revisite le mocassin classique en y injectant l\u2019esth\u00e9tique d\u2019une sneaker<\/em> moderne. Tr\u00e8s recherch\u00e9 depuis son lancement en 2024, ce mod\u00e8le illustre la volont\u00e9 de la marque de brouiller les fronti\u00e8res entre tradition et innovation. Le 22 mai marque le retour de deux mod\u00e8les inspir\u00e9s des archives : les ABZORB 2010, rendant hommage aux chaussures de course des ann\u00e9es 2000, et les 471, r\u00e9-interpr\u00e9tation moderne des running<\/em> des ann\u00e9es 1970.<\/p>\n\n\n\n

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Le 26 mai, la gamme Numeric, d\u00e9di\u00e9e au skate, accueille les Numeric 933. Pens\u00e9e avec Andrew Reynolds<\/strong>, skateur professionnel, cette paire allie technologie et r\u00e9f\u00e9rence \u00e0 la fameuse planche \u00e0 roulettes, pour un rendu tr\u00e8s attendu par les amateurs du genre. Enfin, le 29 mai signe le grand retour des mythiques 1300JP. Produites uniquement tous les cinq ans<\/strong>, ces baskets \u00ab Made in USA \u00bb sont r\u00e9put\u00e9es pour leur raret\u00e9, leur qualit\u00e9 de fabrication et leur statut culte dans la culture sneakers<\/em>.<\/p>\n\n\n\n

En dehors des r\u00e9\u00e9ditions, la marque ouvrira un pop-up \u00e0 Bruxelles les 24 et 25 mai<\/strong>, dans lequel le public pourra \u00e0 la fois d\u00e9couvrir certains produits et vivre une exp\u00e9rience gustative autour de sa couleur phare. Dans le m\u00eame temps, \u00e0 Duba\u00ef, une table ronde rassemblera des professionnels issus de la mode, de l\u2019architecture et du design pour \u00e9changer autour de la couleur grise<\/strong>, \u00e0 la fa\u00e7on de Michel Pastoureau, c\u00e9l\u00e8bre th\u00e9oricien des couleurs. <\/p>\n\n\n\n

<\/p>\n\n\n\n

New Balance \u00e0 l\u2019\u00e9cran<\/strong><\/h2>\n\n\n\n

En parall\u00e8le de ces nombreux \u00e9v\u00e9nements, New Balance pr\u00e9sente un court-m\u00e9trage intitul\u00e9 \u00ab Grey Days \u00bb, diffus\u00e9 \u00e0 partir du 10 mai. Compos\u00e9 de sept vignettes, il retrace l\u2019histoire de la marque et de sa teinte signature \u00e0 travers diff\u00e9rentes perspectives. Un projet artistique ambitieux, r\u00e9alis\u00e9 en collaboration avec plusieurs artistes, m\u00ealant images d\u2019archives, animation vintage<\/em> et portraits.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Les Grey Days<\/em> incarnent une v\u00e9ritable c\u00e9l\u00e9bration pour New Balance, qui revendique son h\u00e9ritage tout en l\u2019adaptant \u00e0 l\u2019\u00e8re du temps. Le gris, loin d\u2019\u00eatre fade, se r\u00e9v\u00e8le comme une couleur forte, porteuse de sens. Une ic\u00f4ne silencieuse qui m\u00e9ritait bien son mois de gloire.<\/p>\n\n\n\n

Article de Julie Boone<\/strong>.<\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Grey Days New Balance, un mois de c\u00e9l\u00e9bration du coloris phare New Balance consacre tout le mois de mai \u00e0 c\u00e9l\u00e9brer sa teinte embl\u00e9matique : le gris. \u00c0 travers des lancements exclusifs, des \u00e9v\u00e9nements et des hommages culturels, la marque met en lumi\u00e8re cette couleur qui incarne son identit\u00e9 depuis les ann\u00e9es 1980. Longtemps associ\u00e9e […]<\/p>\n","protected":false},"author":24,"featured_media":31752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,122],"tags":[],"class_list":["post-31746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nGrey Days 2025 : New Balance c\u00e9l\u00e8bre sa teinte grise iconique - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Au mois de mai, New Balance c\u00e9l\u00e8bre sa couleur embl\u00e9matique avec les Grey Days : une s\u00e9rie de sorties exclusives et des \u00e9v\u00e9nements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/fr\/new-balance-grey-days-2025-sneakers-grises-edition-limitee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grey Days 2025 : New Balance c\u00e9l\u00e8bre sa teinte grise iconique - 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