{"id":32089,"date":"2025-06-16T12:21:09","date_gmt":"2025-06-16T12:21:09","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=32089"},"modified":"2025-06-17T08:06:43","modified_gmt":"2025-06-17T08:06:43","slug":"adidas-superstar-histoire-legende","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/adidas-superstar-histoire-legende\/","title":{"rendered":"La Superstar d\u2019adidas : retour d\u2019une l\u00e9gende\u00a0"},"content":{"rendered":"\n
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Depuis 1969, la Superstar \u00e0 trois bandes traverse les \u00e9poques sans prendre une ride. D\u2019abord con\u00e7ue pour les parquets de basket, elle s\u2019impose rapidement comme une ic\u00f4ne culturelle, port\u00e9e aussi bien par les l\u00e9gendes du sport que par celles du hip-hop. Plus de cinquante ans plus tard, la mythique \u00ab Shell Toe \u00bb continue de se r\u00e9inventer au fil des collaborations, sans jamais perdre son ADN. Retour sur une sneaker entr\u00e9e dans la l\u00e9gende.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Des parquets \u00e0 la sc\u00e8ne hip hop <\/strong>
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C\u2019est d\u2019abord aux pieds des basketteurs que la Superstar gagne ses premiers gallons. \u00c0 la fin des ann\u00e9es 60, les Boston Celtics chaussent sa toute premi\u00e8re version et entrent dans la l\u00e9gende en remportant la NBA<\/strong>. Pour sa technique avanc\u00e9e pour l\u2019\u00e9poque ou par simple superstition, les joueurs professionnels d\u2019autres \u00e9quipes l\u2019adoptent \u00e0 leur tour la hissant au rang de r\u00e9f\u00e9rence absolue en mati\u00e8re de basket. En 1970, elle devient enfin accessible au grand public qui cherche \u00e0 copier ses idoles. Reconnaissable \u00e0 sa pointe en forme de coquillage \u2014 le c\u00e9l\u00e8bre \u00ab shell toe \u00bb \u2014 elle s\u2019impose comme un incontournable.<\/strong><\/p>\n\n\n\n

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@ Lawrence Watson<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Elle conna\u00eet une seconde vie au milieu des ann\u00e9es 80, cette fois aux pieds du groupe de rap Run-DMC<\/strong> qui en fait un embl\u00e8me de la culture hip hop<\/strong>. Ils l\u2019immortalisent m\u00eame dans un morceau \u00e9vocateur intitul\u00e9 \u00ab My Adidas \u00bb<\/em>. Sans lacets, port\u00e9e avec fiert\u00e9, la paire devient un v\u00e9ritable <\/strong>statement<\/em><\/strong>.<\/strong> \u00c0 l\u2019occasion des 25 ans de la sneaker, Adidas<\/strong> rend d\u2019ailleurs hommage au groupe, scellant \u00e0 jamais leur lien \u2014 le premier \u00e0 avoir \u00e9t\u00e9 sponsoris\u00e9 par la marque<\/strong>. <\/p>\n\n\n\n

Une sneaker intemporelle qui traverse les d\u00e9cennies <\/strong>
<\/h2>\n\n\n\n

Consciente du succ\u00e8s de son mod\u00e8le, la marque aux trois bandes ne manque pas une occasion de le remettre sur le devant de la sc\u00e8ne. Et quelle meilleure occasion qu\u2019un anniversaire ? En 2005, pour souffler ses 35 bougies, adidas d\u00e9voile autant de versions exclusives, confirmant par la m\u00eame occasion la versatilit\u00e9 d\u2019un de ses mod\u00e8les les plus phares.\u00a0<\/strong><\/p>\n\n\n\n

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Courtesy of adidas<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Si le sport et la musique ont mis la lumi\u00e8re sur la Superstar, elle continue \u00e0 passer d\u2019un univers \u00e0 un autre, notamment lors de collaborations entre adidas et d\u2019autres marques. Derni\u00e8rement, le label AVAVAV en propose une interpr\u00e9tation audacieuse et presque surr\u00e9aliste.<\/strong> Dot\u00e9e de quatre orteils d\u00e9tachables en caoutchouc, fa\u00e7on palme, cette r\u00e9invention radicale fait sourire et prouve que la Superstar ne foule pas seulement les sc\u00e8nes, elle est un terrain d\u2019expression \u00e0 part enti\u00e8re. Dans la m\u00eame veine, Rick Owens conserve sa c\u00e9l\u00e8bre pointe en forme de coquillage et la transforme en bottes.\u00a0<\/strong><\/p>\n\n\n\n

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Courtesy of adidas<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Mercedes-AMG PETRONAS<\/strong> passe la vitesse sup\u00e9rieure en r\u00e9interpr\u00e9tant les coloris phares de la Superstar dans un fuchsia presque n\u00e9on qui arbore le logo de l\u2019\u00e9curie sur la languette et l\u2019arri\u00e8re de la paire. La Formule 1 continue ainsi de tisser des liens \u00e9troits avec l\u2019univers de la mode. De Prada<\/strong> \u00e0 BAPE<\/strong>, les collaborations prestigieuses s\u2019encha\u00eenent. Et la Superstar reste, encore aujourd\u2019hui, une toile vierge entre les mains des cr\u00e9ateurs<\/strong>. Des parquets de la NBA aux trottoirs du monde entier, la Superstar a prouv\u00e9 qu\u2019elle ne se contente pas de suivre les tendances \u2014 elle les lance.<\/strong><\/p>\n\n\n\n

Une histoire qui continue de s\u2019\u00e9crire <\/strong>
<\/h2>\n\n\n\n

Cette ann\u00e9e, la Superstar c\u00e9l\u00e8bre ses 55 ans d\u2019existence \u2014 un peu plus d\u2019un demi-si\u00e8cle de l\u00e9gende et d\u2019influence. Pour marquer cet anniversaire, adidas et Courir remettent \u00e0 l\u2019honneur deux de ses coloris embl\u00e9matiques, dans une campagne qui c\u00e9l\u00e8bre le mouvement et la libert\u00e9.<\/strong> Dans cet \u00e9lan, les fronti\u00e8res du genre se brouillent, les codes s\u2019effacent, et la Superstar s\u2019impose comme une alli\u00e9e du quotidien, pens\u00e9e pour toutes les sc\u00e8nes tant qu\u2019elles impliquent un collectif. Une sneaker qui traverse les g\u00e9n\u00e9rations sans jamais se figer.<\/strong><\/p>\n\n\n\n

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Courtesy of adidas<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Des terrains de basket aux sc\u00e8nes de concert, en passant par les rues du monde entier, la Superstar a toujours su garder une longueur d\u2019avance. Elle souffle ses 55 bougies en grande pompe, port\u00e9e par une nouvelle g\u00e9n\u00e9ration qui l\u2019adopte comme on revendique une mani\u00e8re d\u2019\u00eatre<\/strong>. La Superstar prouve qu\u2019elle a encore bien des choses \u00e0 dire \u2014 et \u00e0 faire. Une l\u00e9gende qui ne cesse de s\u2019\u00e9crire, au rythme des pas de celles et ceux qui la portent.<\/strong>
<\/p>\n\n\n\n

Article de Julie Boone<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis 1969, la Superstar \u00e0 trois bandes traverse les \u00e9poques sans prendre une ride. D\u2019abord con\u00e7ue pour les parquets de basket, elle s\u2019impose rapidement comme une ic\u00f4ne culturelle, port\u00e9e aussi bien par les l\u00e9gendes du sport que par celles du hip-hop. Plus de cinquante ans plus tard, la mythique \u00ab Shell Toe \u00bb continue de se r\u00e9inventer […]<\/p>\n","protected":false},"author":24,"featured_media":32093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,4059,122],"tags":[101,1850,590,2963,77,4117,2166,4116,4119],"class_list":["post-32089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-culture","category-fashion","tag-adidas","tag-adidas-superstar","tag-bape","tag-mercedes","tag-nba","tag-prada-x-adidas","tag-rick-owens","tag-rick-owens-x-adidas","tag-run-dmc","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa Superstar d\u2019adidas : retour d\u2019une l\u00e9gende\u00a0 - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Retour sur l\u2019histoire de la Superstar Adidas : d\u2019ic\u00f4ne du basket \u00e0 sneaker culte, une l\u00e9gende qui f\u00eate ses 55 ans et continue de se r\u00e9inventer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/fr\/adidas-superstar-histoire-legende\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Superstar d\u2019adidas : retour d\u2019une l\u00e9gende\u00a0 - 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