{"id":32390,"date":"2025-07-21T13:25:40","date_gmt":"2025-07-21T13:25:40","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=32390"},"modified":"2025-07-21T13:25:43","modified_gmt":"2025-07-21T13:25:43","slug":"bikini-gen-z-marques-durables","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/bikini-gen-z-marques-durables\/","title":{"rendered":"Le bikini, nouvelle g\u00e9n\u00e9ration (GenZ)"},"content":{"rendered":"\n
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On conna\u00eet tous l\u2019air ent\u00eatant d\u2019<\/em>Itsi Bitsi, petit bikini<\/em><\/strong>, mais derri\u00e8re la rengaine quelque peu r\u00e9tro, une nouvelle vague de cr\u00e9atrices et de marques revisite ce classique avec des codes plus actuels : durabilit\u00e9, inclusivit\u00e9, confort\u2026 et toujours une bonne dose de sexyness.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Aux commandes de cette petite r\u00e9volution du dressing baln\u00e9aire : Vaea<\/strong>, Chiara<\/strong> et Tycia<\/strong>. Des figures de la Gen Z, pass\u00e9es des r\u00e9seaux sociaux aux plages de sable fin. Elles font souffler un vent d\u2019air frais sur l\u2019intemporel Bikini \u00e0 grand renfort de transparence et d\u2019influence digitale\u2026 D\u00e9cryptage.\u00a0
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Le Bikini revisit\u00e9\u00a0<\/strong>
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Longtemps associ\u00e9 \u00e0 une certaine id\u00e9e de la provocation, le Bikini est aujourd\u2019hui totalement int\u00e9gr\u00e9 au vestiaire estival f\u00e9minin<\/strong>, au point d\u2019en devenir un de ses classiques les plus phares. Invent\u00e9 en 1946, il a connu mille formes, mille pol\u00e9miques et mille hymnes<\/strong> \u2014 de Brigitte Bardot \u00e0 Dalida avec son inoubliable \u00ab Itsi Bitsi petit bikini \u00bb<\/em>. Si les mentalit\u00e9s ont grandement \u00e9volu\u00e9, ce modeste bout de tissu imperm\u00e9able continue d\u2019\u00eatre un \u00e9tendard, symbole d\u2019une f\u00e9minit\u00e9 sans entrave, puissante. <\/strong><\/p>\n\n\n\n

En 2025, ce n\u2019est plus (seulement) un symbole de libert\u00e9 : c\u2019est un terrain de jeu<\/strong> et un objet de revendication<\/strong> pour une nouvelle g\u00e9n\u00e9ration toujours plus engag\u00e9e. Sur un m\u00eame pied d\u2019\u00e9galit\u00e9, des revendications f\u00e9ministes et \u00e9cologiques<\/strong> : montrer qu\u2019on peut \u00eatre sexy tout en consommant mieux. Et qui a dit qu\u2019on ne pouvait pas bronzer et militer en m\u00eame temps ? <\/p>\n\n\n\n

Une conscience \u00e9thique au coeur des collections\u00a0<\/strong>
<\/h2>\n\n\n\n

Port\u00e9es par les valeurs de la Gen Z, plusieurs jeunes marques repensent la production des maillots de bain avec une approche durable, locale et raisonn\u00e9e<\/strong>.<\/p>\n\n\n\n

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Cornelia<\/a>, lanc\u00e9e par Chiara Poletti <\/strong>et son compagnon Matteo Mirambet<\/strong>, en est un bel exemple. Leur premi\u00e8re collection, \u00ab Badalada \u00bb, lanc\u00e9e au d\u00e9but de l\u2019\u00e9t\u00e9, est fabriqu\u00e9e au Portugal \u00e0 partir de mat\u00e9riaux recycl\u00e9s europ\u00e9ens. Avec seulement quatre mod\u00e8les (micro-bikinis pastel, ray\u00e9s ou \u00e0 pois), la marque mise sur la durabilit\u00e9, l\u2019ajustabilit\u00e9<\/strong> (liens r\u00e9glables) et le confort sans sacrifier l\u2019allure.<\/strong><\/p>\n\n\n\n

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De son c\u00f4t\u00e9, Belles des Pins<\/a>, la marque de Vaea Brazier<\/strong>, fait \u00e9galement produire ses maillots au Portugal \u00e0 partir de tissus italiens, dont certains sont recycl\u00e9s. Chaque drop est ultra limit\u00e9 \u2014 et tr\u00e8s attendu sur TikTok, o\u00f9 les ruptures de stock suscitent autant de frustration que d\u2019engouement<\/strong>. La marque fait preuve d\u2019une certaine transparence en pr\u00e9cisant la localisation des usines (situ\u00e9es entre la Chine, le Portugal et Bali), la provenance des tissus jusqu\u2019\u00e0 celle des packagings en admettant \u00ab que ce point peut \u00eatre am\u00e9lior\u00e9, et sa relocalisation figure clairement dans notre feuille de route \u00bb<\/em>. <\/p>\n\n\n\n

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De son c\u00f4t\u00e9, la cr\u00e9atrice de contenu Tycia Diverchy<\/strong> (@tyciadchannel) a imagin\u00e9 un premier mod\u00e8le rose \u00e0 n\u0153uds en collaboration avec la marque r\u00e9unionnaise Kitouni Swimwear<\/a> fond\u00e9e par Virginie Nortal<\/strong>. Une pi\u00e8ce girly<\/em>, solaire, qui a rencontr\u00e9 son public et donn\u00e9 lieu \u00e0 une relation p\u00e9renne entre les deux femmes, devenues amies depuis. R\u00e9cemment, elles ont partag\u00e9 une campagne captur\u00e9e sur le littoral marseillais d\u00e9voilant une collection capsule in\u00e9dite<\/strong> \u2014 dans un m\u00e9lange hyper tendance d\u2019imprim\u00e9s Vichy et de d\u00e9tails jaune beurre \u2014 comprenant l\u2019indispensable Bikini mais aussi un shorty<\/em> ainsi qu\u2019un top dos nu, parfaits pour une sortie apr\u00e8s la plage ou pour celles qui cherchent plus de couvrance. <\/strong><\/p>\n\n\n\n

Des r\u00e9seaux sociaux au bord de mer\u00a0<\/strong>
<\/h2>\n\n\n\n

Ma\u00eetresses dans l\u2019art de la communication, ces femmes ont d\u2019abord conquis les r\u00e9seaux sociaux en se mettant en sc\u00e8ne, en partageant leur quotidien, leurs inspirations, leurs corps \u2014 sous toutes les coutures. Leur m\u00e9tier ? Cr\u00e9er du contenu, influencer<\/strong>, mais aussi tisser un lien authentique<\/strong> avec leur communaut\u00e9. En cultivant un univers singulier et inspirant, elles ont su rassembler une audience fid\u00e8le\u2026 et gagner un temps pr\u00e9cieux au moment de cr\u00e9er leur propre marque.<\/strong><\/p>\n\n\n\n

Si se lancer reste un pari risqu\u00e9, il peut aussi s\u2019av\u00e9rer payant sur le long terme, en apportant une forme de stabilit\u00e9 financi\u00e8re<\/strong> et d\u2019ind\u00e9pendance<\/strong>. Ces projets leur permettent aussi de s\u2019adresser \u00e0 leur audience d\u2019une fa\u00e7on plus concr\u00e8te : en cr\u00e9ant des v\u00eatements pens\u00e9s pour d\u2019autres femmes, en prenant en compte des morphologies diff\u00e9rentes<\/strong>, des besoins r\u00e9els<\/strong>, et en sortant du stylisme qu\u2019elles ma\u00eetrisent d\u00e9j\u00e0.<\/p>\n\n\n\n

De leur feed Instagram aux plus belles plages du monde, ces bikinis nouvelle g\u00e9n\u00e9ration n\u2019ont pas fini de faire des vagues.<\/strong><\/p>\n\n\n\n

Article de Julie Boone<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"

On conna\u00eet tous l\u2019air ent\u00eatant d\u2019Itsi Bitsi, petit bikini, mais derri\u00e8re la rengaine quelque peu r\u00e9tro, une nouvelle vague de cr\u00e9atrices et de marques revisite ce classique avec des codes plus actuels : durabilit\u00e9, inclusivit\u00e9, confort\u2026 et toujours une bonne dose de sexyness. Aux commandes de cette petite r\u00e9volution du dressing baln\u00e9aire : Vaea, Chiara […]<\/p>\n","protected":false},"author":24,"featured_media":32397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,122],"tags":[4220,2805,4221,4218,4222,4223],"class_list":["post-32390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","tag-belles-des-pins","tag-bikini","tag-kitouni-swimwear","tag-saison-estivale","tag-tycia-diverchy","tag-vaea-brazier","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLe bikini, nouvelle g\u00e9n\u00e9ration (GenZ) - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Le bikini Gen Z : sexy, durable et inclusif. 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