{"id":32532,"date":"2025-08-18T09:10:54","date_gmt":"2025-08-18T09:10:54","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=32532"},"modified":"2025-08-20T11:09:07","modified_gmt":"2025-08-20T11:09:07","slug":"osoi-sac-marque-coreenne-design-minimaliste","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/osoi-sac-marque-coreenne-design-minimaliste\/","title":{"rendered":"OSOI, le sac que tout le monde s\u2019arrache\u00a0"},"content":{"rendered":"\n
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Fond\u00e9e en 2016 \u00e0 S\u00e9oul, OSOI s\u2019est rapidement impos\u00e9e dans l\u2019univers tr\u00e8s satur\u00e9 de la maroquinerie. \u00c0 rebours des tendances et des effets de mode, la marque sud-cor\u00e9enne se distingue par des designs intemporels, \u00e0 la g\u00e9om\u00e9trie affirm\u00e9e. Pas de logo tapageur, pas de strat\u00e9gie virale forc\u00e9e : OSOI avance \u00e0 sa mani\u00e8re. D\u00e9cryptage d\u2019une signature visuelle n\u00e9anmoins reconnaissable au premier coup d\u2019\u0153il.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Une collection Automne-Hiver 25 feutr\u00e9e<\/strong>
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Cette saison, OSOI<\/a> confirme son statut de marque discr\u00e8te mais hautement d\u00e9sirable avec une collection Automne-Hiver 2025 parfaitement ma\u00eetris\u00e9e. Parmi les pi\u00e8ces phares, on retrouve des r\u00e9\u00e9ditions tr\u00e8s attendues<\/strong>, \u00e0 commencer par le mod\u00e8le Boat-Wide<\/strong>, sac baguette aux contours arrondis, devenu embl\u00e9matique. Pour l\u2019automne, il revient habill\u00e9 d\u2019une su\u00e9dine bleu marine<\/strong>, mati\u00e8re douce \u00e0 la teinte profonde qui accentue encore la rondeur du design.<\/p>\n\n\n\n

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Courtesy OSOI<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Autre mod\u00e8le culte revisit\u00e9 : le Shoulder Brocle<\/strong>, qui d\u00e9tourne l\u2019esth\u00e9tique de la ceinture pour l\u2019int\u00e9grer comme ornement principal<\/strong>. Cette saison, la sangle peut \u00eatre accessoiris\u00e9e de petits gris-gris amovibles<\/strong>, clin d\u2019\u0153il ludique \u00e0 la personnalisation, sans jamais sombrer dans le superflu. Une pi\u00e8ce qui r\u00e9sume parfaitement l\u2019ADN OSOI : fonctionnel, structur\u00e9, mais avec un petit pas de c\u00f4t\u00e9.<\/p>\n\n\n\n

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Le mod\u00e8le Shell Brot<\/strong>, sorte de cabas semi-rigide, compl\u00e8te le trio star. D\u00e9clin\u00e9 en jaune moutarde<\/strong>, il devient soudain un sac manifeste<\/strong>, pens\u00e9 pour \u00eatre vu, port\u00e9 \u00e0 la main ou sous le bras<\/strong>, comme une pi\u00e8ce phare. Tous ces mod\u00e8les sont d\u2019ailleurs propos\u00e9s en deux formats<\/strong> : une attention particuli\u00e8re qui permet d\u2019adapter l\u2019objet au quotidien sans jamais trahir sa ligne.<\/p>\n\n\n\n

Des campagnes l\u00e9ch\u00e9es qui racontent sans crier<\/strong>
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En 2024, OSOI marquait les esprits avec un pop-up parisien au coeur du Marais \u00e0 Paris<\/strong>, signe d\u2019une ouverture ma\u00eetris\u00e9e vers l\u2019international. L\u2019\u00e9v\u00e9nement avait aussi valeur de manifeste : affirmer une esth\u00e9tique visuelle forte, tout en cultivant le lien avec les professionnels du milieu, de la presse aux concept stores.<\/p>\n\n\n\n

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Lebon + Bourgeois<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Lebon + Bourgeois<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Elle continue de cultiver un lien avec Paris en faisant notamment appel \u00e0 des photographes de la capitale pour ses multiples campagnes. D\u2019un c\u00f4t\u00e9, la collaboration avec le duo Lebon + Bourgeois <\/a>donne naissance \u00e0 des images \u00e9pur\u00e9es, presque sculpturales<\/strong>. Le sac repose sur un corps f\u00e9minin, nu, comme sur un pi\u00e9destal. La lumi\u00e8re, le cadrage, les ombres : tout vise \u00e0 mettre en valeur la forme arrondie des sacs. <\/strong><\/p>\n\n\n\n

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Pierre Tostain<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Pierre Tostain<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u00c0 l\u2019oppos\u00e9, les visuels sign\u00e9s Pierre Tostain<\/a> injectent une dimension ludique<\/strong> aux accessoires. Les sacs sont photographi\u00e9s sur fond de couleurs vives, accompagn\u00e9s d\u2019objets anodins \u2014 un papier de bonbon ou une balle en plastique. Une mani\u00e8re de rappeler que le sac, m\u00eame design, reste un objet du quotidien vou\u00e9 \u00e0 \u00eatre utilis\u00e9 voire malmen\u00e9. <\/p>\n\n\n\n

Une ascension tranquille mais assur\u00e9e<\/strong>
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Aujourd\u2019hui, OSOI n\u2019est plus une marque \u00ab \u00e0 suivre \u00bb : c\u2019est une marque install\u00e9e. La r\u00e9cente ouverture de son premier flagship \u00e0 S\u00e9oul<\/strong>, sur deux \u00e9tages, marque une nouvelle \u00e9tape. On y trouve bien s\u00fbr les sacs, mais aussi une s\u00e9lection de v\u00eatements, accessoires et pi\u00e8ces exclusives<\/strong>, pens\u00e9es dans la continuit\u00e9 de l\u2019esprit OSOI : sobre <\/strong>mais affirm\u00e9<\/strong>.<\/p>\n\n\n\n

Le succ\u00e8s ne se mesure pas uniquement en m\u00e8tres carr\u00e9s. Il s\u2019observe aussi dans les mains (et sur les feeds) de nombreuses personnalit\u00e9s. Kylie Jenner<\/strong>, Olivia Rodrigo<\/strong>, Ashley Park<\/strong> (aper\u00e7ue avec un OSOI dans Emily in Paris<\/em>) ou encore Selena Gomez<\/strong> : toutes ont \u00e9t\u00e9 vues avec l\u2019un des mod\u00e8les iconiques de la marque. Une pr\u00e9sence organique, non tapageuse, qui correspond parfaitement \u00e0 l\u2019aura d\u2019OSOI \u2014 discr\u00e8tement incontournable<\/strong>.<\/p>\n\n\n\n

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En refusant la dictature de la tendance tout en cultivant une identit\u00e9 visuelle claire, OSOI s\u2019impose comme l\u2019une des marques les plus pertinentes du moment<\/strong>. \u00c0 l\u2019heure o\u00f9 le luxe se digitalise \u00e0 outrance, elle propose autre chose : un design intelligent, durable, d\u00e9sirable<\/strong>, qui n\u2019a pas besoin de sur-jouer pour marquer. Et peut-\u00eatre que c\u2019est l\u00e0, justement, la cl\u00e9 de son succ\u00e8s : ne jamais crier plus fort que le sac lui-m\u00eame<\/strong>.<\/p>\n\n\n\n

Article de Julie Boone<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fond\u00e9e en 2016 \u00e0 S\u00e9oul, OSOI s\u2019est rapidement impos\u00e9e dans l\u2019univers tr\u00e8s satur\u00e9 de la maroquinerie. \u00c0 rebours des tendances et des effets de mode, la marque sud-cor\u00e9enne se distingue par des designs intemporels, \u00e0 la g\u00e9om\u00e9trie affirm\u00e9e. Pas de logo tapageur, pas de strat\u00e9gie virale forc\u00e9e : OSOI avance \u00e0 sa mani\u00e8re. D\u00e9cryptage d\u2019une […]<\/p>\n","protected":false},"author":24,"featured_media":32538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,122],"tags":[4297,126,2952,4295,4299,581,4296],"class_list":["post-32532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","tag-bags","tag-kylie-jenner","tag-olivia-rodrigo","tag-osoi","tag-sac-baguette","tag-selena-gomez","tag-south-korean-brand","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nOSOI, le sac que tout le monde s\u2019arrache\u00a0 - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Minimalisme, g\u00e9om\u00e9trie et discr\u00e9tion : OSOI red\u00e9finit le sac contemporain, loin des tendances criardes et des logos visibles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/fr\/osoi-sac-marque-coreenne-design-minimaliste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OSOI, le sac que tout le monde s\u2019arrache\u00a0 - 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