{"id":32664,"date":"2025-09-01T15:57:05","date_gmt":"2025-09-01T15:57:05","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=32664"},"modified":"2025-09-01T15:57:08","modified_gmt":"2025-09-01T15:57:08","slug":"marge-sherwood-marque-sacs-coreenne","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/marge-sherwood-marque-sacs-coreenne\/","title":{"rendered":"MARGESHERWOOD, la marque de sacs qui monte"},"content":{"rendered":"\n
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Inspir\u00e9e par les ann\u00e9es 90, elle propose des volumes sobres, des formes sculpturales, et une \u00e9l\u00e9gance discr\u00e8te. Focus sur une marque qui s\u2019installe \u2014 tranquillement mais s\u00fbrement \u2014 dans les bons vestiaires.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Une ascension encore en cours\u00a0<\/strong>
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Fond\u00e9e en 2016 par les designers Sungeun Um<\/strong> et Soonyoung Kim<\/strong>, la marque tire son nom du personnage incarn\u00e9 par Gwyneth Paltrow<\/strong> dans The Talented Mr. Ripley<\/em> \u2014 un clin d\u2019\u0153il \u00e0 une esth\u00e9tique cin\u00e9matographique, un brin r\u00e9tro<\/strong>, que l\u2019on retrouve dans ses silhouettes \u00e9pur\u00e9es, d\u2019influence 90s<\/strong>.<\/p>\n\n\n\n

Chez MARGESHERWOOD<\/a>, les sacs affichent des lignes pr\u00e9cises<\/strong>, un design \u00e9pur\u00e9<\/strong>, et une  forme d\u2019\u00e9l\u00e9gance fonctionnelle<\/strong> pens\u00e9e pour le quotidien. Leur force ? Une vraie versatilit\u00e9<\/strong>, capable d\u2019accompagner aussi bien les looks de bureau que les tenues plus d\u00e9contract\u00e9es du week-end. Un pari esth\u00e9tique ma\u00eetris\u00e9, qui s\u00e9duit bien au-del\u00e0 de S\u00e9oul, et qui s\u2019impose peu \u00e0 peu comme une r\u00e9f\u00e9rence montante de la maroquinerie haut de gamme<\/strong>.<\/p>\n\n\n\n

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Preuve de l\u2019engouement croissant : la marque cor\u00e9enne s\u2019est invit\u00e9e en juin \u00e0 New York<\/strong>, avec un pop-up<\/strong> install\u00e9 au 117 Wooster Street, en plein c\u0153ur de SoHo<\/strong>, quartier connu pour ses enseignes \u00e0 la pointe des tendances. L\u2019espace proposait une s\u00e9lection de sacs et d\u2019accessoires embl\u00e9matiques, ainsi qu\u2019une exclusivit\u00e9 mondiale<\/strong> : un aper\u00e7u des it bags<\/em> de l\u2019automne-hiver 2025 \u2014 les mod\u00e8les Grandma<\/strong> (inspir\u00e9 du Birkin, d\u00e9clin\u00e9 en version baguette ou maxi) et City Hobo<\/strong> (sac ultra-pratique aux poches multiples), disponibles en avant-premi\u00e8re. Un traitement de faveur pour les clientes locales ou de passage, et une nouvelle preuve que MARGESHERWOOD soigne son approche relationnelle<\/strong> autant que ses designs.<\/p>\n\n\n\n

Une alternative aux maisons de maroquinerie europ\u00e9enne\u00a0<\/strong>
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Historiquement, la maroquinerie de luxe est un territoire largement domin\u00e9 par l\u2019Europe \u2014 avec en t\u00eate la France et ses maisons embl\u00e9matiques : Herm\u00e8s<\/strong>, Louis Vuitton<\/strong> ou encore Chanel<\/strong>. Ces marques concentrent encore l\u2019essentiel des revenus du march\u00e9. Pourtant, le paysage est en train de changer<\/strong>.<\/p>\n\n\n\n

En 2024, le secteur du luxe conna\u00eet un ralentissement global<\/strong>, notamment engendr\u00e9 par un contexte \u00e9conomique difficile. Mais ce refroidissement n\u2019est pas uniforme. Il cache en r\u00e9alit\u00e9 une polarisation croissante<\/strong> : d\u2019un c\u00f4t\u00e9, un repli g\u00e9n\u00e9ral, de l\u2019autre, un renforcement des achats ultra-premium<\/strong>, port\u00e9 par les VIC<\/strong> (Very Important Clients<\/em>), ces acheteurs fid\u00e8les au pouvoir d\u2019achat \u00e9lev\u00e9, dont le nombre continue d\u2019augmenter.<\/p>\n\n\n\n

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Dans ce nouvel \u00e9quilibre, c\u2019est l\u2019Asie-Pacifique<\/strong> qui enregistre la croissance la plus rapide<\/strong> du secteur. L\u2019explosion des ventes en ligne, l\u2019influence des r\u00e9seaux sociaux, la mont\u00e9e en puissance des classes moyennes et le go\u00fbt pour un luxe plus discret y fa\u00e7onnent un nouveau type de demande. C\u2019est dans ce contexte que s\u2019inscrit MARGESHERWOOD<\/strong>. Sans chercher \u00e0 concurrencer les grands noms, la marque cor\u00e9enne propose une vision alternative<\/strong> du luxe : pas de logos tape-\u00e0-l\u2019oeil, ni de storytelling<\/em> r\u00e9chauff\u00e9. \u00c0 la place, des formes sculpturales<\/strong>, des volumes nets<\/strong>, une inspiration<\/strong> subtile tout droit venue des 90s<\/strong>, et un rapport \u00e0 la mode pens\u00e9 pour durer. Des sacs avant tout con\u00e7us pour accompagner la silhouette, autant en mati\u00e8re de style qu\u2019en termes de fonctionnalit\u00e9. Une marque qui ne semble plus avoir rien \u00e0 prouver \u2014 mais qui semble avoir encore beaucoup \u00e0 dire.<\/p>\n\n\n\n

Une pr\u00e9sence remarqu\u00e9e sur les r\u00e9seaux sociaux\u00a0<\/strong>
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Discr\u00e8te mais redoutablement efficace, la strat\u00e9gie digitale de MARGESHERWOOD repose sur des collaborations avec des micro-influenceurs<\/strong>, choisies pour leur esth\u00e9tique singuli\u00e8re plus que leur nombre d\u2019abonn\u00e9s.<\/p>\n\n\n\n

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@margesherwood<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Le plus souvent, il ne s\u2019agit que d\u2019un gifting <\/em><\/strong>\u2014 c\u2019est-\u00e0-dire un cadeau \u2014 sans briefing pr\u00e9cis, ni obligation de publication. Ce que la marque recherche ? Un contenu sinc\u00e8re<\/strong>, spontan\u00e9, en accord avec son univers. Et \u00e7a fonctionne. R\u00e9sultat : un floril\u00e8ge de posts organiques<\/strong>, qui mettent en avant les sacs dans des instants du quotidien \u2014 du miroir de la salle de bain, aux all\u00e9es d\u2019une exposition jusqu\u2019au passage pi\u00e9ton d\u2019une grande ville \u2014 consolidant un imaginaire chic mais accessible<\/strong>, tr\u00e8s 2025.<\/p>\n\n\n\n

Clin d\u2019\u0153il assum\u00e9 au personnage incarn\u00e9 par Gwyneth Paltrow dans The Talented Mr. Ripley<\/em>, MARGESHERWOOD<\/strong> poursuit une ascension \u00e9l\u00e9gante \u2014 en marge des g\u00e9ants du luxe, mais de plus en plus pr\u00e9sente dans la course. Un nom discret, une mont\u00e9e progressive, des sacs pens\u00e9s pour durer. Sans explosion m\u00e9diatique, mais avec constance, la marque cor\u00e9enne s\u2019impose comme l\u2019une des griffes \u00e0 suivre. De toute urgence.<\/strong><\/p>\n\n\n\n

Article de Julie Boone<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Inspir\u00e9e par les ann\u00e9es 90, elle propose des volumes sobres, des formes sculpturales, et une \u00e9l\u00e9gance discr\u00e8te. Focus sur une marque qui s\u2019installe \u2014 tranquillement mais s\u00fbrement \u2014 dans les bons vestiaires. Une ascension encore en cours\u00a0 Fond\u00e9e en 2016 par les designers Sungeun Um et Soonyoung Kim, la marque tire son nom du personnage […]<\/p>\n","protected":false},"author":24,"featured_media":32675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,122],"tags":[3434,4326,4296],"class_list":["post-32664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","tag-90s","tag-margesherwood","tag-south-korean-brand","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMARGESHERWOOD, la marque de sacs qui monte - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"MARGESHERWOOD, marque cor\u00e9enne de maroquinerie inspir\u00e9e des 90s, s\u00e9duit par ses sacs sculpturaux et son \u00e9l\u00e9gance discr\u00e8te. 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