{"id":32752,"date":"2025-09-09T08:44:07","date_gmt":"2025-09-09T08:44:07","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=32752"},"modified":"2025-09-09T08:44:10","modified_gmt":"2025-09-09T08:44:10","slug":"campagnes-mode-virales-margiela-givenchy-alaia","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/campagnes-mode-virales-margiela-givenchy-alaia\/","title":{"rendered":"5 campagnes de mode r\u00e9centes qui ont fait trembler la toile\u00a0"},"content":{"rendered":"\n
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De Miley Cyrus en muse inattendue pour Maison Margiela \u00e0 la po\u00e9sie sombre d\u2019Ala\u00efa, ces campagnes mode ne se contentent pas de pr\u00e9senter leurs collections automnales \u2014 elles redessinent les contours de leur image de marque, provoquent, fascinent, et parfois d\u00e9rangent. Tour d\u2019horizon de 5 campagnes puissantes qui ont r\u00e9cemment marqu\u00e9 la plan\u00e8te mode.\u00a0<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Ala\u00efa, le noir et blanc comme manifeste\u00a0<\/strong><\/h2>\n\n\n\n
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Pour cette campagne automnale, le photographe Tyrone Lebon<\/strong> et le r\u00e9alisateur Franck Lebon <\/strong>signent une s\u00e9rie d\u2019images aux contrastes saisissants<\/strong>, captur\u00e9es sur les plages d\u00e9sertes du Nord de la France battues par les vents. Devant l\u2019objectif, un autre duo incarn\u00e9 par Loli Bahia<\/strong> et Nastassia Legrand. <\/strong>C\u2019est avec une grande <\/strong>intensit\u00e9, qu\u2019elles donnent vie aux silhouettes monochromes imagin\u00e9es par Pieter Mulier<\/strong>. Comme l\u2019artiste textile Jeanne Vic\u00e9rial<\/strong>, le directeur artistique cultive une esth\u00e9tique f\u00e9minine grave et myst\u00e9rieuse, autour des teintes signatures de la maison : le noir et le blanc. Une campagne qui r\u00e9ussit l\u2019exploit d\u2019\u00eatre \u00e0 la fois hors du temps et extr\u00eamement contemporaine.<\/strong><\/p>\n\n\n\n

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Une campagne hommage chez Givenchy\u00a0<\/strong><\/h2>\n\n\n\n
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Pour sa premi\u00e8re campagne automne-hiver chez Givenchy<\/strong>, Sarah Burton<\/strong> fait appel \u00e0 l\u2019univers singulier de la photographe am\u00e9ricaine Collier Schorr<\/strong>, r\u00e9put\u00e9e pour ses portraits intimes. Ensemble, elles forment un duo rare dans l\u2019industrie : Burton est la seule femme directrice artistique et Schorr la seule femme photographe<\/strong> parmi les campagnes majeures de cette rentr\u00e9e.  Un d\u00e9s\u00e9quilibre \u00e0 l\u2019image du manque de parit\u00e9 dans l\u2019industrie de la mode. Un choix d\u2019autant plus fort que la photographe se met elle-m\u00eame en sc\u00e8ne aux c\u00f4t\u00e9s de Vittoria Ceretti<\/strong>. Le casting c\u00e9l\u00e8bre aussi la complicit\u00e9 f\u00e9minine, r\u00e9unissant des tops de plusieurs g\u00e9n\u00e9rations \u2014 Adut Akech<\/strong>, Kaia Gerber<\/strong>, Eva Herzigova<\/strong> \u2014 ainsi que la styliste Camilla Nickerson<\/strong>, collaboratrice historique de Burton depuis l\u2019\u00e9poque McQueen. Entre noir et blanc et portraits en couleur, la campagne capte l\u2019authenticit\u00e9 de ces femmes, invit\u00e9es \u00e0 \u00eatre pleinement elles-m\u00eames devant l\u2019objectif.<\/p>\n\n\n\n

\u00c0 propos de cette campagne, Burton confie : <\/p>\n\n\n\n

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\u00ab\u00a0La beaut\u00e9 de toutes les femmes m\u2019inspire, y compris celle des femmes de mon \u00e9quipe\u00a0\u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Miley Cyrus : premi\u00e8re muse de Maison Margiela\u00a0<\/strong><\/h2>\n\n\n\n
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C\u2019est une premi\u00e8re : Maison Margiela choisit une muse officielle, et pas n\u2019importe laquelle.<\/strong> En s\u00e9lectionnant Miley Cyrus<\/strong>, ex-star Disney devenue ic\u00f4ne pop-rock, Glenn Martens<\/strong> provoque un s\u00e9isme dans le monde de la mode. Afin de r\u00e9aliser cette campagne, il fait appel \u00e0 Paolo Roversi<\/strong>,  ma\u00eetre du clair-obscur, qui parvient \u00e0 capturer une Miley tant\u00f4t nue et recouverte de peinture, tant\u00f4t v\u00eatue d\u2019archives r\u00e9interpr\u00e9t\u00e9es. Le r\u00e9sultat, presque pictural, \u00e9vite la glorification pour mieux souligner une Miley Cyrus en retrait, absorb\u00e9e par l\u2019univers de Margiela<\/strong>. Une mani\u00e8re de faire \u00e9cho \u00e0 l\u2019anonymat cher \u00e0 la maison, tout en posant un jalon audacieux pour Glenn Martens. Cette premi\u00e8re muse officielle n\u2019est peut-\u00eatre qu\u2019un d\u00e9but : la direction de Martens promet encore bien des ruptures\u2026<\/strong><\/p>\n\n\n\n

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McQueen ou la fi\u00e8vre victorienne\u00a0<\/strong><\/h2>\n\n\n\n
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Pour cette campagne r\u00e9solument th\u00e9\u00e2trale, le photographe Glen Luchford<\/strong> insuffle une esth\u00e9tique victorienne aux accents provocateurs. Entre collerettes, dentelle, cuir, et jeux de mouvement, les mannequins \u2014 dont Alex Consani, omnipr\u00e9sente ces derni\u00e8res saisons \u2014<\/strong> incarnent une g\u00e9n\u00e9ration irr\u00e9v\u00e9rente. Le tout est orchestr\u00e9 par Sean McGirr<\/strong>, directeur artistique de McQueen, qui s\u2019inspire ouvertement du romantisme noir du XIXe si\u00e8cle. Une campagne \u00e0 la crois\u00e9e des \u00e9poques, o\u00f9 se m\u00ealent sensualit\u00e9 et libert\u00e9.<\/p>\n\n\n\n

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Tommy Hilfiger en piste pour l\u2019automne\u00a0<\/strong><\/h2>\n\n\n\n
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Toujours sous l\u2019objectif de Glen Luchford<\/strong>, \u00e9galement \u00e0 l\u2019origine de la campagne McQueen, Tommy Hilfiger<\/strong> prend la route pour l\u2019automne. La super top Claudia Schiffer <\/strong>et l\u2019acteur Nicholas Hoult<\/strong> prennent la pose sur un circuit automobile, entour\u00e9s de voitures anciennes. Cette nouvelle collection r\u00e9actualise le vestiaire preppy<\/em> en le croisant avec les codes vestimentaires de la course automobile<\/strong>, d\u00e9j\u00e0 bien pr\u00e9sents dans la communication de la marque lors de la promotion du film F1<\/em>.<\/p>\n\n\n\n

Au-del\u00e0 du v\u00eatement, ces campagnes r\u00e9v\u00e8lent un enjeu plus vaste : celui de l’image comme outil narratif<\/strong>. Et si ces visuels provoquent des r\u00e9actions virales, c\u2019est parce qu\u2019ils touchent \u00e0 quelque chose de plus profond : une \u00e9poque en qu\u00eate de sens, de formes nouvelles et de regards in\u00e9dits<\/strong>.<\/p>\n\n\n\n

Article de Julie Boone<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Miley Cyrus en muse inattendue pour Maison Margiela \u00e0 la po\u00e9sie sombre d\u2019Ala\u00efa, ces campagnes mode ne se contentent pas de pr\u00e9senter leurs collections automnales \u2014 elles redessinent les contours de leur image de marque, provoquent, fascinent, et parfois d\u00e9rangent. Tour d\u2019horizon de 5 campagnes puissantes qui ont r\u00e9cemment marqu\u00e9 la plan\u00e8te mode.\u00a0 Ala\u00efa, […]<\/p>\n","protected":false},"author":24,"featured_media":32759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,122],"tags":[2595,2692,4348,4346,4347,3994],"class_list":["post-32752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","tag-alaia","tag-givenchy","tag-mcqueen","tag-miley-cyrus","tag-sarah-burton","tag-tommy-hilfiger","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n5 campagnes de mode r\u00e9centes qui ont fait trembler la toile\u00a0 - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 5 campagnes de mode r\u00e9centes qui ont enflamm\u00e9 la toile : Margiela, Givenchy, Ala\u00efa, McQueen, Tommy Hilfiger. 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