{"id":33093,"date":"2025-10-13T14:29:41","date_gmt":"2025-10-13T14:29:41","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=33093"},"modified":"2025-10-13T14:29:45","modified_gmt":"2025-10-13T14:29:45","slug":"lingerie-marques-pret-a-porter","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/lingerie-marques-pret-a-porter\/","title":{"rendered":"La lingerie, nouveau bastion des marques de pr\u00eat-\u00e0-porter ?"},"content":{"rendered":"\n
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Des dessous qui n\u2019en sont plus vraiment. Sur les podiums comme dans les collaborations, la lingerie s\u2019affiche fi\u00e8rement et s\u00e9duit les marques. Plus inclusive, plus cr\u00e9ative mais aussi plus politique : elle est partout.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Chantelle, marque de r\u00e9f\u00e9rence de la lingerie fran\u00e7aise <\/strong><\/h2>\n\n\n\n

\u00c0 l\u2019approche de ses 150 ans<\/strong>, la maison Chantelle<\/strong> prouve qu\u2019elle n\u2019a rien perdu de sa capacit\u00e9 \u00e0 se r\u00e9inventer. Loin de se reposer sur son h\u00e9ritage, la marque historique<\/strong> de lingerie multiplie les collaborations avec les nouveaux noms de la sc\u00e8ne mode \u00e9mergente.<\/p>\n\n\n\n

Apr\u00e8s une incursion remarqu\u00e9e aux c\u00f4t\u00e9s d\u2019Ester Manas<\/strong> lors du d\u00e9fil\u00e9 SS25, c\u2019est aujourd\u2019hui avec Alice Vaillant<\/strong> que Chantelle X<\/strong>, une des lignes de la maison, collabore. Pr\u00e9sent\u00e9e la semaine derni\u00e8re \u00e0 la Fashion Week de Paris<\/strong>, la collection SS26 <\/strong>intitul\u00e9e \u00ab Le R\u00e9cital \u00bb<\/strong> de Vaillant<\/strong> met \u00e0 l\u2019honneur une lingerie sans armature, confortable tout en \u00e9tant sensuelle.<\/p>\n\n\n\n

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Jeux de transparence, tulle vaporeux, et empi\u00e8cements en dentelle composent les quelques pi\u00e8ces de cette collaboration. Des codes esth\u00e9tiques qui r\u00e9sonnent autant avec le savoir-faire historique de Chantelle<\/strong> qu\u2019avec l\u2019ADN couture de Vaillant<\/strong>, pour qui la dentelle est devenue un \u00e9l\u00e9ment signature au fil des saisons.<\/p>\n\n\n\n

Plus qu\u2019une simple collaboration, cette alliance sonne comme une \u00e9vidence<\/strong>. Et surtout, elle t\u00e9moigne de la strat\u00e9gie claire d\u2019une maison plus que centenaire : s\u00e9duire une nouvelle g\u00e9n\u00e9ration<\/strong>, sans toujours le dos aux traditions. Comme quoi, \u00e0 150 ans, on peut encore faire tourner les t\u00eates. <\/p>\n\n\n\n

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Slow fashion<\/em> et lingerie de cr\u00e9ateur : le cas MaisonCl\u00e9o<\/strong><\/h2>\n\n\n\n

Si la lingerie a la cotte aupr\u00e8s des marques de pr\u00eat-\u00e0-porter de luxe, elle attire aussi les convoitises de marques \u00e9co-responsables comme MaisonCl\u00e9o<\/strong>. Fond\u00e9e par Marie Dewet<\/strong>, la griffe lilloise s\u2019est b\u00e2tie une r\u00e9putation solide, loin des standards industriels. Une vision \u00e9thique et transparente qui s\u2019applique d\u00e9sormais \u00e0 la prochaine ligne de lingerie de la marque, qui vient tout juste de d\u00e9voiler ses premi\u00e8res pi\u00e8ces. <\/p>\n\n\n\n

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Apr\u00e8s un passage remarqu\u00e9 lors de la premi\u00e8re \u00e9dition de la Slow Fashion Week de Marseille<\/strong> \u2014 avec un d\u00e9fil\u00e9 pr\u00e9sent\u00e9 sous la monumentale Porte d\u2019Orient \u2014 la marque continue de faire parler d\u2019elle. En affirmant ses valeurs \u00e9co-responsables<\/strong>, MaisonCl\u00e9o s\u2019impose comme l\u2019une des rares alternatives durables<\/strong> sur un march\u00e9 encore largement domin\u00e9 par la fast fashion<\/em>.<\/p>\n\n\n\n

Car si la lingerie exige un savoir-faire sp\u00e9cifique<\/strong>, elle reste souvent l\u2019apanage de g\u00e9ants industriels, o\u00f9 rapidit\u00e9 de production prime sur qualit\u00e9 et engagement<\/strong>. En s\u2019y infiltrant, MaisonCl\u00e9o ne cherche pas \u00e0 concurrencer ces mastodontes, mais \u00e0 cr\u00e9er une niche<\/strong>, pens\u00e9e pour une client\u00e8le en qu\u00eate de pi\u00e8ces uniques et \u00e9thiques. <\/strong><\/p>\n\n\n\n

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La lingerie sous toutes ses formes <\/strong><\/h2>\n\n\n\n

La lingerie s\u2019impose de plus en plus comme un terrain d\u2019expression inclusif<\/strong>, \u00e0 l\u2019image du travail du cr\u00e9ateur Willy Chavarria<\/strong>. Fid\u00e8le \u00e0 sa vision d\u2019une mode non genr\u00e9e et engag\u00e9e, il a r\u00e9cemment lanc\u00e9 la Willy Underwear Collection<\/strong>, pr\u00e9sent\u00e9e comme \u00ab une ligne de sous-v\u00eatements du quotidien, pour tout le monde \u00bb<\/em>. Un vestiaire intime pens\u00e9 au-del\u00e0 du genre, o\u00f9 confort et sensualit\u00e9 ne sont pas r\u00e9serv\u00e9s \u00e0 un type de corps<\/strong>.<\/p>\n\n\n\n

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Collaborateur r\u00e9gulier d\u2019adidas<\/strong>, Chavarria poursuit ici sa volont\u00e9 de faire du v\u00eatement un outil d\u2019affirmation de soi \u2014 en particulier pour les femmes, les personnes queer<\/em> ou issues de la communaut\u00e9 LGBTQIA+. <\/p>\n\n\n\n

\u00ab Underwear is our most intimate clothing<\/em> \u00bb, rappelle-t-il : intime certes, mais profond\u00e9ment politique. <\/p>\n\n\n\n

Engag\u00e9e depuis ses d\u00e9buts pour une mode r\u00e9ellement inclusive, Ester Manas poursuit cette d\u00e9marche en lingerie. Avec Chantelle X, elle signe une collection pens\u00e9e pour une diversit\u00e9 de morphologies<\/strong>, fid\u00e8le \u00e0 sa volont\u00e9 d\u2019habiller tous les corps, sans compromis sur le style ni le confort.<\/p>\n\n\n\n

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Qu\u2019il s\u2019agisse de collections capsules ou de collaborations, ces initiatives, encore trop rares, traduisent n\u00e9anmoins un basculement significatif. La lingerie ne se cache plus<\/strong>, elle s\u2019expose, et s\u2019assume. Elle n\u2019est plus un simple accessoire invisible, mais une pi\u00e8ce \u00e0 part enti\u00e8re<\/strong>, con\u00e7ue pour exister sur \u2014 et avec \u2014 tous les corps, tous les genres, toutes les identit\u00e9s<\/strong>.<\/p>\n\n\n\n

Article de Julie Boone<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Des dessous qui n\u2019en sont plus vraiment. Sur les podiums comme dans les collaborations, la lingerie s\u2019affiche fi\u00e8rement et s\u00e9duit les marques. Plus inclusive, plus cr\u00e9ative mais aussi plus politique : elle est partout. Chantelle, marque de r\u00e9f\u00e9rence de la lingerie fran\u00e7aise  \u00c0 l\u2019approche de ses 150 ans, la maison Chantelle prouve qu\u2019elle n\u2019a rien […]<\/p>\n","protected":false},"author":24,"featured_media":33102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,122,4058],"tags":[4439,1981,734,4061,1978,4108,4185,4102],"class_list":["post-33093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","category-style","tag-chantelle","tag-ester-manas","tag-fashion-week","tag-lingerie","tag-pfw","tag-slow-fashion-week","tag-vaillant","tag-willy-chavarria","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa lingerie, nouveau bastion des marques de pr\u00eat-\u00e0-porter ? - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Lingerie inclusive, slow fashion et collaborations : comment les marques de pr\u00eat-\u00e0-porter investissent un march\u00e9 en pleine mutation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/fr\/lingerie-marques-pret-a-porter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La lingerie, nouveau bastion des marques de pr\u00eat-\u00e0-porter ? 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