{"id":33237,"date":"2025-10-24T14:54:21","date_gmt":"2025-10-24T14:54:21","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=33237"},"modified":"2025-10-24T14:54:23","modified_gmt":"2025-10-24T14:54:23","slug":"reformation-camille-rowe-collection-paris","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/reformation-camille-rowe-collection-paris\/","title":{"rendered":"Reformation x Camille Rowe, la collaboration qui arrive (bient\u00f4t) \u00e0 Paris\u00a0"},"content":{"rendered":"\n
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Avant l\u2019ouverture de sa premi\u00e8re boutique parisienne, Reformation signe une nouvelle collaboration avec Camille Rowe. Une capsule pens\u00e9e comme un trait d\u2019union entre le style californien et ce je ne sais quoi des Parisiennes.<\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

N\u00e9e \u00e0 Los Angeles en 2009, Reformation<\/a> a \u00e9t\u00e9 fond\u00e9e par Yael Aflalo<\/strong> avec une id\u00e9e simple : prouver qu\u2019on peut cr\u00e9er des v\u00eatements tendances sans compromettre la plan\u00e8te<\/strong>. Apr\u00e8s Londres, la marque s\u2019appr\u00eate \u00e0 ouvrir sa premi\u00e8re boutique \u00e0 Paris, tr\u00e8s certainement dans le Marais. Pour c\u00e9l\u00e9brer cette arriv\u00e9e tr\u00e8s attendue, Reformation s\u2019associe une nouvelle fois \u00e0 Camille Rowe<\/strong>, mannequin franco-am\u00e9ricaine et amie de longue date de la maison. Une collaboration \u00e9vidente pour relier la c\u00f4te Ouest des \u00c9tats-Unis \u00e0 la capitale fran\u00e7aise.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Une collaboration pointue <\/strong><\/h2>\n\n\n\n

Camille Rowe et Reformation, c\u2019est une histoire qui continue de s\u2019\u00e9crire. Apr\u00e8s un premier succ\u00e8s, la marque et sa muse imaginent une seconde capsule plac\u00e9e sous le signe de la fluidit\u00e9<\/strong>. Pens\u00e9e pour chaque moment de la journ\u00e9e, la collection c\u00e9l\u00e8bre une f\u00e9minit\u00e9 d\u00e9licate<\/strong> compos\u00e9e de robes dos nu, de chemises transparentes et de tailleurs ajust\u00e9s. <\/p>\n\n\n\n

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Chaque pi\u00e8ce traduit le go\u00fbt de Camille pour les contrastes : une \u00e9l\u00e9gance intemporelle, l\u00e9g\u00e8rement d\u00e9sinvolte. On y retrouve des silhouettes o\u00f9 la sophistication parisienne flirte avec la d\u00e9contraction californienne<\/strong>, comme un \u00e9cho \u00e0 la vie de Camille, partag\u00e9e entre Los Angeles et Paris.<\/p>\n\n\n\n

Fid\u00e8le \u00e0 ses valeurs, Reformation a con\u00e7u cette capsule \u00e0 partir de mati\u00e8res responsables et premium<\/em> : soie certifi\u00e9e, cachemire recycl\u00e9 et viscose issue de fibres renouvelables. Vingt pi\u00e8ces en \u00e9dition limit\u00e9e<\/strong>, disponibles du XS au XL, et m\u00eame en tailles Petite<\/em> et Grande<\/em>, pour que l\u2019\u00e9l\u00e9gance se d\u00e9cline sur toutes les silhouettes.<\/p>\n\n\n\n

Une collection \u00e0 d\u00e9couvrir d\u00e8s le 20 octobre en ligne<\/a> et dans toutes les boutiques Reformation.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Une marque qui pr\u00f4ne la transparence <\/strong><\/h2>\n\n\n\n
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\u00ab Ne rien porter est la chose la plus durable. Nous sommes la deuxi\u00e8me \u00bb. <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Ce slogan r\u00e9sume \u00e0 lui seul la philosophie de Reformation : conjuguer tendance et responsabilit\u00e9. D\u00e8s ses d\u00e9buts, la griffe californienne a plac\u00e9 la transparence au c\u0153ur de son mod\u00e8le<\/strong>. Chaque v\u00eatement vendu sur son site est accompagn\u00e9 d\u2019une fiche d\u00e9taillant son empreinte environnementale. On y retrouve notamment les \u00e9missions de CO\u2082 de l\u2019article et sa consommation d\u2019eau. Une approche alors pionni\u00e8re qui a inspir\u00e9 toute une g\u00e9n\u00e9ration de labels plus conscients.<\/p>\n\n\n\n

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Plus concr\u00e8tement, Reformation privil\u00e9gie des mati\u00e8res naturelles, recycl\u00e9es ou \u00e0 faible impact. Le Tencel<\/strong>, fibre star de la maison, est produit \u00e0 partir de cellulose issue de for\u00eats d\u2019eucalyptus g\u00e9r\u00e9es durablement. \u00c0 ses c\u00f4t\u00e9s, on retrouve le coton recycl\u00e9, la laine r\u00e9g\u00e9n\u00e9r\u00e9e ou encore le cachemire r\u00e9utilis\u00e9, permettant de r\u00e9duire drastiquement la d\u00e9pendance aux ressources dites vierges<\/strong>.<\/p>\n\n\n\n

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\u00ab Le Tencel n\u00e9cessite 80 % moins d\u2019eau que le coton conventionnel \u00bb.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

La marque r\u00e9utilise \u00e9galement ses invendus et revisite r\u00e9guli\u00e8rement des pi\u00e8ces vintage, dans une logique circulaire<\/strong>. Pour les mat\u00e9riaux plus sensibles comme la soie ou le cuir, Reformation opte uniquement pour des versions certifi\u00e9es, notamment OEKO-TEX<\/strong>, garantissant l\u2019absence de produits chimiques nocifs. Une d\u00e9marche exigeante, qui vise \u00e0 concilier style, qualit\u00e9 et responsabilit\u00e9.<\/p>\n\n\n\n

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Mais la transparence chez Reformation ne se limite pas aux mati\u00e8res : elle s\u2019applique aussi \u00e0 la cha\u00eene de production. L\u2019entreprise partage publiquement la localisation de ses usines partenaires, majoritairement bas\u00e9es \u00e0 Los Angeles, o\u00f9 les conditions de travail sont rigoureusement encadr\u00e9es. Chaque rapport annuel est l\u2019occasion de mesurer ses progr\u00e8s et de fixer de nouveaux objectifs, comme la neutralit\u00e9 carbone atteinte d\u00e8s 2015<\/strong> ou l\u2019ambition d\u2019une cha\u00eene d\u2019approvisionnement totalement circulaire \u00e0 horizon 2030<\/strong>.<\/p>\n\n\n\n

En somme, Reformation ne pr\u00f4ne pas seulement une mode plus propre : elle prouve qu\u2019une marque \u00e0 la pointe des tendances peut aussi \u00eatre radicalement transparente.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Reformation, grande adepte des collaborations  <\/strong><\/h2>\n\n\n\n

En multipliant les collaborations, Reformation s\u2019attaque \u00e0 de nouveaux march\u00e9s. Par exemple, cet \u00e9t\u00e9, la marque s\u2019est associ\u00e9e \u00e0 l\u2019enseigne fran\u00e7aise Jimmy Fairly<\/strong> pour une collection<\/a> de lunettes \u00e9co-responsables. En qu\u00eate de viralit\u00e9, elle a \u00e9galement travaill\u00e9 avec des personnalit\u00e9s comme Devon Lee Carlson<\/strong> et Nara Smith. <\/strong><\/p>\n\n\n\n

Toujours \u00e0 la pointe, Reformation s\u2019impose autant sur le terrain des tendances que sur celui de l\u2019\u00e9co-responsabilit\u00e9. <\/p>\n\n\n\n

Article de Julie Boone<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avant l\u2019ouverture de sa premi\u00e8re boutique parisienne, Reformation signe une nouvelle collaboration avec Camille Rowe. Une capsule pens\u00e9e comme un trait d\u2019union entre le style californien et ce je ne sais quoi des Parisiennes. N\u00e9e \u00e0 Los Angeles en 2009, Reformation a \u00e9t\u00e9 fond\u00e9e par Yael Aflalo avec une id\u00e9e simple : prouver qu\u2019on peut […]<\/p>\n","protected":false},"author":24,"featured_media":33243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,122,4058],"tags":[4476,57,4477,4478,173,4232,1424],"class_list":["post-33237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","category-style","tag-camille-rowe","tag-collaboration","tag-marque-responsable","tag-ouverture-boutique","tag-paris","tag-reformation","tag-sustainable","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nReformation x Camille Rowe, la collaboration qui arrive (bient\u00f4t) \u00e0 Paris\u00a0 - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"\u00c0 l\u2019occasion de son arriv\u00e9e \u00e0 Paris, Reformation retrouve Camille Rowe pour une collection capsule responsable, fusion entre \u00e9l\u00e9gance fran\u00e7aise et d\u00e9contraction californienne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/fr\/reformation-camille-rowe-collection-paris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reformation x Camille Rowe, la collaboration qui arrive (bient\u00f4t) \u00e0 Paris\u00a0 - 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