{"id":33570,"date":"2025-12-02T07:30:00","date_gmt":"2025-12-02T07:30:00","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=33570"},"modified":"2026-01-15T20:04:08","modified_gmt":"2026-01-15T20:04:08","slug":"cuisine-nouveau-catwalk-influence-mode","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/cuisine-nouveau-catwalk-influence-mode\/","title":{"rendered":"La cuisine est-elle en train de devenir le nouveau catwalk des influenceuses ?"},"content":{"rendered":"\n
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Et si les fourneaux \u00e9taient le nouveau haut lieu des tendances ? Certaines cr\u00e9atrices de contenu transforment aujourd\u2019hui leur cuisine en v\u00e9ritable podium, m\u00ealant stylisme, esth\u00e9tique ma\u00eetris\u00e9e et recettes ultra-all\u00e9chantes. R\u00e9sultat : elles nous donnent \u00e0 la fois l\u2019eau \u00e0 la bouche\u2026 et la fi\u00e8vre acheteuse, attirant au passage les marques. D\u00e9cryptage. <\/em><\/p>\n<\/blockquote>\n\n\n\n

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Matchy-matchy<\/em> avec l\u2019assiette : l\u2019esth\u00e9tique signature de Roxane Tardy<\/strong><\/h2>\n\n\n\n

Sur Instagram et TikTok, la Fran\u00e7aise Roxane Tardy<\/strong> s\u2019est impos\u00e9e avec un concept imm\u00e9diatement reconnaissable : assortir syst\u00e9matiquement sa tenue au plat qu\u2019elle pr\u00e9pare. \u00c0 chaque nouvelle vid\u00e9o, elle r\u00e9p\u00e8te son mantra : \u00ab J\u2019adore assortir mes tenues \u00e0 mes plats \u00bb. Qu\u2019elle associe une robe turquoise Coperni<\/strong> \u00e0 un bubble tea maison ou qu\u2019elle choisisse une tenue monochrome pour accompagner un plat dans les m\u00eames tons, Roxane cr\u00e9e une harmonie visuelle qui s\u00e9duit simultan\u00e9ment les passionn\u00e9s de cuisine et les amateurs de mode.<\/strong><\/p>\n\n\n\n

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@roxanetardy<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Cette double approche illustre l\u2019\u00e9volution de l\u2019influence<\/strong>, aujourd\u2019hui moins segment\u00e9e et davantage construite autour d\u2019univers hybrides<\/strong>. Roxane ne cherche pas \u00e0 choisir entre fashion<\/em> et food<\/em> : elle fabrique une niche personnelle o\u00f9 ces deux mondes cohabitent<\/strong>. \u00c0 travers cette mise en sc\u00e8ne, elle contribue aussi \u00e0 renouveler l\u2019image de la cuisine<\/strong>, longtemps associ\u00e9e \u00e0 une t\u00e2che domestique assez invisible. En reprenant le contr\u00f4le sur son image et en imposant ses propres codes, elle propose une vision plus cr\u00e9ative mais aussi plus valorisante de l\u2019acte de cuisiner. <\/p>\n\n\n\n

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La mode dans l\u2019assiette en version runway<\/em> : Matrixxgirl<\/strong><\/h2>\n\n\n\n

Aux \u00c9tats-Unis, l\u2019Am\u00e9ricaine Brianna Hollingsworth<\/strong>, connue sous le nom de Matrixxgirl<\/em>, adopte une approche similaire mais pousse l\u2019exigence esth\u00e9tique encore plus loin. Son cr\u00e9do, \u00ab Turning runway into exquisite dishes \u00bb, annonce clairement son ambition : transformer les silhouettes aper\u00e7ues sur les podiums en v\u00e9ritables cr\u00e9ations culinaires<\/strong>. Contrairement \u00e0 Roxane Trady, qui coordonne ses tenues \u00e0 ses recettes, Brianna part de pi\u00e8ces pointues de son vestiaire ou de silhouettes directement issues des d\u00e9fil\u00e9s pour \u00e9laborer des assiettes qui en reprennent les couleurs, les volumes ou les textures. Chez elle, un tailleur en satin rose sign\u00e9 Mati\u00e8res F\u00e9cales<\/strong> devient un dessert en forme de rose, une robe \u00e0 pois Moschino<\/strong>, une assiette de p\u00e2tes ou encore des ballerines tabis Margiela<\/strong>, un g\u00e2teau au chocolat. <\/p>\n\n\n\n

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@matrixxgirl<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Cette d\u00e9marche tr\u00e8s conceptuelle lui permet d\u2019entretenir un lien privil\u00e9gi\u00e9 avec les marques qui souhaitent investir l\u2019univers food<\/em>. Son travail illustre la porosit\u00e9 croissante entre mode et gastronomie<\/strong>, deux domaines qui reposent sur une m\u00eame recherche de ma\u00eetrise esth\u00e9tique. <\/p>\n\n\n\n

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La vague trad wife<\/em> : Nara Smith et la domesticit\u00e9 mise en sc\u00e8ne<\/strong><\/h2>\n\n\n\n

L\u2019ann\u00e9e a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par l\u2019essor de la tendance \u00ab trad wife \u00bb, qui revendique un retour \u00e0 un mode de vie domestique inspir\u00e9 d\u2019un id\u00e9al traditionnel, conservateur. Parmi les figures embl\u00e9matiques de ce courant, l\u2019ancienne mannequin Nara Smith<\/strong> a transform\u00e9 sa cuisine en un v\u00e9ritable lieu de tournage.<\/p>\n\n\n\n

Nara met en sc\u00e8ne un quotidien domestique tr\u00e8s contr\u00f4l\u00e9, o\u00f9 la cuisine devient le c\u0153ur de sa vie de famille. Skims<\/strong>, Tiffany & Co<\/strong> ou encore Marc Jacobs<\/strong> \u2013 dont un sac sort litt\u00e9ralement du four \u2013 s\u2019invitent ainsi dans son univers. Contrairement \u00e0 Roxane Trady ou Brianna Hollingsworth, Nara  impose plut\u00f4t une vision harmonis\u00e9e d\u2019un foyer \u00ab parfait \u00bb, o\u00f9 l\u2019esth\u00e9tique prime sur le naturel et o\u00f9 chaque vid\u00e9o raconte une forme d\u2019id\u00e9al domestique<\/strong>.<\/p>\n\n\n\n

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@narasmith<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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La mont\u00e9e en puissance de ces cr\u00e9atrices r\u00e9v\u00e8le un mouvement plus profond : la cuisine s\u2019impose d\u00e9sormais comme un espace de narration privil\u00e9gi\u00e9<\/strong>. Contrairement aux podiums ou aux campagnes traditionnelles, la cuisine est un lieu intime, associ\u00e9 \u00e0 des rituels du quotidien<\/strong>. Les marques y voient un moyen de s\u2019inscrire dans des instants authentiques. En investissant cet espace, elles s\u2019associent \u00e0 des valeurs de proximit\u00e9, de soin et de chaleur humaine.<\/p>\n\n\n\n

Que ce soit \u00e0 travers l\u2019esth\u00e9tique matchy-matchy<\/em> de Roxane Tardy, les transpositions runway<\/em> de Matrixxgirl ou l\u2019univers domestique millim\u00e9tr\u00e9 de Nara Smith, la cuisine se r\u00e9v\u00e8le \u00eatre un v\u00e9ritable podium. L\u2019avenir de la tendance semble clair : les grandes inspirations viendront aussi \u2013 et peut-\u00eatre surtout \u2013 des cuisines o\u00f9 mijotent d\u00e9j\u00e0 les tendances de demain.<\/p>\n\n\n\n

Article de Julie Boone<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Et si les fourneaux \u00e9taient le nouveau haut lieu des tendances ? Certaines cr\u00e9atrices de contenu transforment aujourd\u2019hui leur cuisine en v\u00e9ritable podium, m\u00ealant stylisme, esth\u00e9tique ma\u00eetris\u00e9e et recettes ultra-all\u00e9chantes. R\u00e9sultat : elles nous donnent \u00e0 la fois l\u2019eau \u00e0 la bouche\u2026 et la fi\u00e8vre acheteuse, attirant au passage les marques. D\u00e9cryptage.  Matchy-matchy avec l\u2019assiette […]<\/p>\n","protected":false},"author":24,"featured_media":33593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4059,122,4058],"tags":[74,4571,4572,4573,4569,4574,1247],"class_list":["post-33570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-fashion","category-style","tag-food","tag-foodtok","tag-matrixxgirl","tag-nara-smith","tag-roxane-trady","tag-runway","tag-tiktok","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa cuisine est-elle en train de devenir le nouveau catwalk des influenceuses ? - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Et si la cuisine devenait le nouveau podium des tendances ? 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