{"id":33874,"date":"2026-01-05T09:28:13","date_gmt":"2026-01-05T09:28:13","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=33874"},"modified":"2026-01-05T09:28:19","modified_gmt":"2026-01-05T09:28:19","slug":"marques-mode-a-suivre-2026","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/marques-mode-a-suivre-2026\/","title":{"rendered":"Les marques sur lesquelles il faudra miser en 2026\u00a0"},"content":{"rendered":"\n
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\u00c0 mi-chemin entre avant-garde et ph\u00e9nom\u00e8nes viraux, ces marques red\u00e9finissent les contours du vestiaire f\u00e9minin. Tour d\u2019horizon des noms \u00e0 suivre de tr\u00e8s pr\u00e8s en 2026. <\/em><\/p>\n<\/blockquote>\n\n\n\n

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Damson Madder<\/strong><\/a>, l\u2019audace durable \u00e0 contre-courant des tendances<\/strong><\/h2>\n\n\n\n

Venue du Royaume-Uni, Damson Madder<\/strong> s\u2019impose progressivement comme l\u2019une des r\u00e9ponses les plus cr\u00e9dibles \u00e0 la fatigue des tendances<\/strong>. La marque revendique un rythme volontairement ralenti, loin de la surproduction : chaque pi\u00e8ce n\u00e9cessite entre douze et dix-huit mois de d\u00e9veloppement, une temporalit\u00e9 assum\u00e9e qui replace le v\u00eatement au centre du dressing. <\/strong><\/p>\n\n\n\n

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@damsonmadder<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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@damsonmadder<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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@paulineleroy_<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Mati\u00e8res recycl\u00e9es, transparence des processus, labels environnementaux clairement affich\u00e9s et slogans sans ambigu\u00eft\u00e9 \u2014 \u00ab made to last \u00bb, \u00ab maximum style, minimum impact \u00bb. Les cr\u00e9ations conjuguent fonctionnalit\u00e9 et caract\u00e8re : trenchs r\u00e9versibles, doudounes aux manches amovibles, coupes pens\u00e9es pour s\u2019adapter \u00e0 la vie r\u00e9elle<\/strong>. Les motifs, souvent classiques, se r\u00e9inventent dans des jeux de couleurs vives. D\u00e9j\u00e0 adopt\u00e9e par une g\u00e9n\u00e9ration d\u2019ambassadrices dans l\u2019air du temps, Damson Madder s\u2019impose comme une valeur s\u00fbre parmi les nouvelles marques pl\u00e9biscit\u00e9es par les it-girls<\/em> plus conscientes. <\/p>\n\n\n\n

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Fanci Club<\/strong><\/a>, la d\u00e9ferlante cr\u00e9ative venue de Ho Chi Minh<\/strong><\/h2>\n\n\n\n

Fanci Club<\/strong> a marqu\u00e9 un tournant cette ann\u00e9e avec un premier d\u00e9fil\u00e9 d\u2019envergure \u00e0 Ho Chi Minh<\/strong>, d\u00e9voilant pas moins de quatre-vingts silhouettes, et le lancement simultan\u00e9 de sa ligne masculine<\/strong>.<\/p>\n\n\n\n

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@mariegaguech<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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@fanciclub<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Encore difficilement accessible en Europe \u2014 aucun point de vente physique en France \u00e0 ce jour \u2014 Fanci Club<\/strong><\/a> attise d\u2019autant plus la curiosit\u00e9<\/strong>. Une expansion europ\u00e9enne semble \u00eatre la prochaine \u00e9tape logique. C\u00f4t\u00e9 cr\u00e9ation, le label rivalise sans peine avec les grandes maisons occidentales. Son vestiaire se distingue par une sensualit\u00e9 assum\u00e9e<\/strong>. La tendance des soutiens-gorge<\/a> port\u00e9s comme des tops, omnipr\u00e9sente en fin d\u2019ann\u00e9e, trouve ici l\u2019une de ses origines les plus visibles.<\/p>\n\n\n\n

La ligne masculine, quant \u00e0 elle, propose une relecture de la masculinit\u00e9 : dos nus, chemisiers transparents, coupes fluides et explosion de couleurs dessinent un vestiaire hybride. La marque Fanci Club ne se contente donc pas de suivre l\u2019air du temps, elle contribue \u00e0 le fa\u00e7onner.<\/strong><\/p>\n\n\n\n

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Diane V <\/strong><\/a>: quand le motif devient un manifeste<\/strong><\/h2>\n\n\n\n

Apr\u00e8s une ann\u00e9e 2025 particuli\u00e8rement remarqu\u00e9e \u2014 collaboration avec PinkPantheress<\/strong>, entr\u00e9e au Dover Street Market<\/strong> de Paris \u2014 Diane V<\/strong> poursuit son expansion avec une \u00e9nergie singuli\u00e8re. La marque, port\u00e9e par les origines franco-togolaises<\/strong> de sa cr\u00e9atrice, revendique un go\u00fbt prononc\u00e9 pour l\u2019accumulation de motifs et les r\u00e9f\u00e9rences culturelles crois\u00e9es.<\/p>\n\n\n\n

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\u00c0 rebours du quiet luxury<\/em>, Diane V c\u00e9l\u00e8bre l\u2019exub\u00e9rance textile<\/strong> : camouflage, carreaux, tartan, madras se c\u00f4toient sans hi\u00e9rarchie. Les sacs, pi\u00e8ces centrales du label<\/strong>, se d\u00e9clinent d\u00e9sormais avec des accessoires ludiques, notamment de petits animaux confectionn\u00e9s \u00e0 partir des chutes de tissu<\/strong>. Des bonnets, encore non commercialis\u00e9s, laissent entrevoir une diversification du vestiaire. D\u00e9j\u00e0 adopt\u00e9e par les it-girls<\/em> les plus attentives aux labels \u00e9mergents, Diane V confirme son statut de marque \u00e0 suivre.<\/p>\n\n\n\n

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Lucila Safdie<\/strong><\/a>, une f\u00e9minit\u00e9 pens\u00e9e de l\u2019int\u00e9rieur<\/strong><\/h2>\n\n\n\n

Form\u00e9e \u00e0 la Central Saint Martins, la designer argentine Lucila Safdie<\/strong> d\u00e9veloppe \u00e0 Londres un univers d\u00e9licat, \u00e0 la fronti\u00e8re entre enfance et \u00e2ge adulte. Ses cr\u00e9ations racontent un dressing pens\u00e9 depuis un regard f\u00e9minin.<\/p>\n\n\n\n

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La production reste volontairement confidentielle : toutes les pi\u00e8ces sont fabriqu\u00e9es \u00e0 la main dans la capitale britannique, en quantit\u00e9s tr\u00e8s limit\u00e9es<\/strong>. Cette \u00e9chelle r\u00e9duite n\u2019est pas un frein, mais un pilier de l\u2019identit\u00e9 du label. Lucila Safdie \u00e9voque une mode o\u00f9 \u00e9motion et intimit\u00e9 sont indissociables du processus de cr\u00e9ation<\/strong>. Les pi\u00e8ces hybrides \u2014 polos int\u00e9grant un pull, silhouettes sages d\u00e9tourn\u00e9es par des d\u00e9tails de dentelle, de transparence ou de d\u00e9coupes \u2014 incarnent cette volont\u00e9 de complexit\u00e9 discr\u00e8te.<\/p>\n\n\n\n

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August Barron<\/strong><\/a>, le nouveau chapitre d\u2019une vision radicale<\/strong><\/h2>\n\n\n\n

Apr\u00e8s All-In, le duo Benjamin Barron<\/strong> et Bror August Vestb\u00f8 <\/strong>inaugure August Barron, synth\u00e8se de leurs deux identit\u00e9s cr\u00e9atives. Finalistes du prix LVMH en 2025<\/strong>, ils s\u2019imposent comme des acteurs centraux d\u2019une mode f\u00e9minine exp\u00e9rimentale.<\/p>\n\n\n\n

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Le label parisien s\u2019appuie sur une pratique transversale m\u00ealant photographie, v\u00eatement et \u00e9dition. La fabrication repose, quant \u00e0 elle, sur l\u2019utilisation de dead stock<\/em> et des quantit\u00e9s volontairement restreintes. Une collaboration avec la styliste Lotta Volkova<\/strong><\/a> \u2014 figure incontournable \u2014 a renforc\u00e9 la visibilit\u00e9 du projet.<\/p>\n\n\n\n

Esth\u00e9tiquement, August Barron s\u2019impose par une ma\u00eetrise du layering<\/em>, de l\u2019asym\u00e9trie et du v\u00eatement port\u00e9 de mani\u00e8re d\u00e9cal\u00e9e. Chaque pi\u00e8ce semble pens\u00e9e pour \u00eatre r\u00e9interpr\u00e9t\u00e9e \u00e0 l\u2019infini. <\/strong>La marque se distingue \u00e9galement par une expertise pointue dans les bottes, notamment oversize, et les chaussures \u00e0 \u0153illets, devenues signatures.<\/p>\n\n\n\n

Article de Julie Boone<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 mi-chemin entre avant-garde et ph\u00e9nom\u00e8nes viraux, ces marques red\u00e9finissent les contours du vestiaire f\u00e9minin. Tour d\u2019horizon des noms \u00e0 suivre de tr\u00e8s pr\u00e8s en 2026.  Damson Madder, l\u2019audace durable \u00e0 contre-courant des tendances Venue du Royaume-Uni, Damson Madder s\u2019impose progressivement comme l\u2019une des r\u00e9ponses les plus cr\u00e9dibles \u00e0 la fatigue des tendances. La marque […]<\/p>\n","protected":false},"author":24,"featured_media":33881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,122,4058],"tags":[4653,4678,4674,1353,4675,4677,2478,4064,4672],"class_list":["post-33874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","category-style","tag-4653","tag-august-barron","tag-damson-madder","tag-dover-street-market","tag-label-vietnamien","tag-lucila-safdie","tag-marques","tag-mode-responsable","tag-talents-emergents","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLes marques sur lesquelles il faudra miser en 2026\u00a0 - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Quelles marques fa\u00e7onneront la mode de 2026 ? 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