{"id":33908,"date":"2026-01-09T12:17:06","date_gmt":"2026-01-09T12:17:06","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=33908"},"modified":"2026-01-15T11:36:24","modified_gmt":"2026-01-15T11:36:24","slug":"6-marques-mode-africaines-a-connaitre","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/6-marques-mode-africaines-a-connaitre\/","title":{"rendered":"6 marques de mode africaines \u00e0 conna\u00eetre absolument"},"content":{"rendered":"\n
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Alors que la Coupe d\u2019Afrique des Nations bat son plein au Maroc, l\u2019attention m\u00e9diatique internationale se concentre sur le continent africain. Un \u00e9clairage qui d\u00e9passe largement le cadre sportif : depuis plusieurs saisons, la mode africaine s\u2019impose comme un territoire cr\u00e9atif majeur, port\u00e9 par des initiatives comme Africa Fashion Up. Du Maroc au S\u00e9n\u00e9gal, du Nig\u00e9ria \u00e0 l\u2019Afrique du Sud, une nouvelle g\u00e9n\u00e9ration de cr\u00e9ateurs s\u2019affirme, valorise ses savoir-faire et red\u00e9finit les contours d\u2019une sc\u00e8ne d\u00e9sormais incontournable.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Iamisigo<\/strong><\/a>: l\u2019artisanat comme acte de r\u00e9sistance<\/strong><\/h2>\n\n\n\n

Fond\u00e9e \u00e0 Lagos par Bubu Ogisi<\/strong>, Iamisigo<\/strong> s\u2019est impos\u00e9e comme l\u2019un des labels les plus engag\u00e9s du continent africain. Pr\u00e9sente \u00e0 la Fashion Week de Lagos, la marque \u00e9volue \u00e0 la fronti\u00e8re du v\u00eatement et du militantisme. Chaque collection interroge les h\u00e9ritages post-coloniaux <\/strong>tout en mettant en lumi\u00e8re les pratiques artisanales africaines, gr\u00e2ce \u00e0 l\u2019usage de techniques ancestrales. <\/p>\n\n\n\n

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SS26 by @goldiewilliamsvericain <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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SS26 by @goldiewilliamsvericain <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

La cr\u00e9atrice inscrit \u00e9galement son travail dans une r\u00e9flexion \u00e9cologique<\/strong> assum\u00e9e, r\u00e9utilisant fibres et mati\u00e8res usag\u00e9es. Cette exigence se traduit par une transparence totale sur les \u00e9tapes de fabrication. En ao\u00fbt dernier, Iamisigo a franchi un nouveau cap en remportant le Zalando Visionary Award<\/strong>, assorti d\u2019un programme de mentorat et d\u2019une dotation de 50 000 euros. Sa collection SS26, intitul\u00e9e Dual Mandate<\/em>, r\u00e9sume \u00e0 elle seule cette double ambition : cr\u00e9ation et responsabilit\u00e9<\/strong>.<\/p>\n\n\n\n

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Lateforworkwear<\/a> : d\u00e9construire pour reconstruire <\/strong><\/h2>\n\n\n\n

Derri\u00e8re Lateforworkwear<\/strong> se cache Youssef Drissi<\/strong>, cr\u00e9ateur marocain form\u00e9 \u00e0 l\u2019\u00e9cole Casa Moda <\/strong>de Casablanca. Le nom du label, emprunt\u00e9 \u00e0 sa collection de fin d\u2019\u00e9tudes, donne le ton d\u2019un vestiaire qui revisite le workwear<\/em> \u00e0 travers un prisme volontairement d\u00e9cal\u00e9<\/strong>. Ici, les conventions sont d\u00e9mont\u00e9es, tout comme les fronti\u00e8res de genre, que le cr\u00e9ateur refuse de figer.<\/strong><\/p>\n\n\n\n

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SS26 by @adriani_andre<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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SS26 by @adriani_andre<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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SS26 by @adriani_andre<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Son approche responsable repose notamment sur l\u2019upcycling<\/em>. Une posture qui lui a valu une reconnaissance internationale rapide, notamment avec le prix du pr\u00eat-\u00e0-porter lors de la c\u00e9r\u00e9monie Fashion Trust Arabia<\/strong>. Pour la saison SS26, Lateforworkwear a pr\u00e9sent\u00e9 sa collection dans le cadre du salon Trano\u00ef, pendant la Fashion Week de Paris<\/strong><\/a>.<\/p>\n\n\n\n

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Maison K\u00e9b\u00e9<\/a> : une mode qui refuse l\u2019urgence<\/strong><\/h2>\n\n\n\n

Fond\u00e9e par le S\u00e9n\u00e9galais Cheikh K\u00e9b\u00e9<\/strong>, \u00e9galement mannequin, Maison K\u00e9b\u00e9<\/strong> se d\u00e9finit comme un label afro-diasporique<\/strong>. Dipl\u00f4m\u00e9 de l\u2019ENSA Marseille, le cr\u00e9ateur revendique une approche artisanale et locale, qu\u2019il oppose aux logiques de production acc\u00e9l\u00e9r\u00e9es.<\/p>\n\n\n\n

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by @celsaleh and @iamcheikhkebe<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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by @celsaleh and @iamcheikhkebe<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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by @celsaleh and @iamcheikhkebe<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

R\u00e9compens\u00e9 par le Prix Fashion Enthusiasm<\/strong> lors du concours MMM organis\u00e9 par la Maison Mode M\u00e9diterran\u00e9e<\/strong>, Cheikh K\u00e9b\u00e9 affiche sur Instagram une devise devenue signature : \u00ab On ne dispara\u00eet pas, on coud \u00bb. Une phrase qui r\u00e9sume une philosophie o\u00f9 la lenteur, la fabrication \u00e0 la main et la transmission des pratiques ancestrales sont des actes politiques autant que cr\u00e9atifs.<\/p>\n\n\n\n

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Thebe Magugu<\/a> : transformer la m\u00e9moire en v\u00eatements<\/strong><\/h2>\n\n\n\n

Cr\u00e9ateur sud-africain incontournable, Thebe Magugu<\/strong> d\u00e9veloppe depuis dix ans ce qu\u2019il d\u00e9crit comme une \u00ab Afro-Encyclopaedic fashion \u00bb. Laur\u00e9at du prix LVMH<\/strong> en 2019, il a vu plusieurs de ses pi\u00e8ces entrer dans les collections permanentes du Costume Institute<\/strong> \u00e0 New York, inscrivant son travail dans l\u2019histoire de la mode contemporaine.<\/p>\n\n\n\n

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SS26 by @tatendachidora<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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SS26 by @tatendachidora<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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SS26 by @tatendachidora<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Habillant aussi bien Lauryn Hill<\/strong> que Tyla<\/strong>, le cr\u00e9ateur puise souvent dans des objets du quotidien pour nourrir ses collections. Il transforme par exemple le motif d\u2019une couverture en mohair traditionnelle, la tjale<\/em>, en une s\u00e9rie de v\u00eatements en soie. Une translation sensible, o\u00f9 le textile devient un r\u00e9cit intime<\/strong>.<\/p>\n\n\n\n

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Tia Adeola<\/a> : quand les ann\u00e9es 2000 rencontrent Lagos et New York<\/strong><\/h2>\n\n\n\n

Lanc\u00e9e en 2016 depuis une chambre \u00e9tudiante, la marque \u00e9ponyme de Tia Adeola<\/strong> navigue aujourd\u2019hui entre New York et Lagos. Pr\u00e9sente lors des Fashion Weeks, elle a rapidement s\u00e9duit une sc\u00e8ne internationale, au point de valoir \u00e0 sa fondatrice une place dans le classement Forbes 30 Under 30<\/strong>.<\/p>\n\n\n\n

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by @un.earthica<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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by @un.earthica<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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@tiaadeola<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Son univers s\u2019inspire des ann\u00e9es 2000, avec des pi\u00e8ces embl\u00e9matiques comme les polos cropped<\/em> aux couleurs vives, directement h\u00e9rit\u00e9s des mod\u00e8les Ralph Lauren<\/strong> que la cr\u00e9atrice portait plus jeune. Un vestiaire pop<\/strong>, d\u00e9j\u00e0 adopt\u00e9 par des artistes comme SZA<\/strong> ou Dua Lipa<\/strong>.<\/p>\n\n\n\n

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Tongoro Studio<\/a> ou l\u2019African Dream<\/em><\/strong><\/h2>\n\n\n\n

Fond\u00e9 en 2016 par la S\u00e9n\u00e9galaise Sarah Diouf<\/strong>, Tongoro Studio<\/strong> d\u00e9passe le simple cadre du v\u00eatement. Le label revendique une production int\u00e9gralement r\u00e9alis\u00e9e en Afrique de l\u2019Ouest<\/strong>, avec l\u2019\u00e9tiquette \u00ab Made in Africa \u00bb comme \u00e9tendard. Une prise de position que la cr\u00e9atrice a notamment d\u00e9fendue lors d\u2019\u00e9changes avec les Nations unies<\/strong>.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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@tongorostudio<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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R\u00e9cemment, Tongoro a lanc\u00e9 sa ligne<\/strong> Couture<\/strong>, confirmant l\u2019\u00e9volution de la marque. Port\u00e9e par des personnalit\u00e9s comme Beyonc\u00e9<\/strong>, Alicia Keys<\/strong> ou Burna Boy<\/strong>. Inspir\u00e9e par les motifs traditionnels et la p\u00e9riode post-coloniale, Sarah Diouf privil\u00e9gie le noir et le blanc, teintes au service d\u2019un style affirm\u00e9.<\/p>\n\n\n\n

Article de Julie Boone<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que la Coupe d\u2019Afrique des Nations bat son plein au Maroc, l\u2019attention m\u00e9diatique internationale se concentre sur le continent africain. Un \u00e9clairage qui d\u00e9passe largement le cadre sportif : depuis plusieurs saisons, la mode africaine s\u2019impose comme un territoire cr\u00e9atif majeur, port\u00e9 par des initiatives comme Africa Fashion Up. Du Maroc au S\u00e9n\u00e9gal, du […]<\/p>\n","protected":false},"author":24,"featured_media":33924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,4059,122],"tags":[1695,49,4692,4698,734,4691,4695,4696,1934,4701,4697,4694,28,4690,4702,4703,3767,4699,4700],"class_list":["post-33908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-culture","category-fashion","tag-afrique","tag-beyonce","tag-can","tag-cheikh-kebe","tag-fashion-week","tag-fashion-week-de-lagos","tag-iamisigo","tag-lateforworkwear","tag-lvmh-prize","tag-made-in-africa","tag-maison-kebe","tag-maroc","tag-mode","tag-mode-africaine","tag-mode-femmes","tag-mode-hommes","tag-thebe-magugu","tag-tia-adeola","tag-tongoro-studio","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n6 marques de mode africaines \u00e0 conna\u00eetre absolument - 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