{"id":34287,"date":"2026-02-18T10:00:00","date_gmt":"2026-02-18T10:00:00","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=34287"},"modified":"2026-02-17T10:40:49","modified_gmt":"2026-02-17T10:40:49","slug":"coupe-monde-2026-mode-maillots-culture","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/","title":{"rendered":"Mondial 2026 : le match se joue aussi sur le terrain du style"},"content":{"rendered":"\n
\n

Comp\u00e9tition hors normes \u00e0 venir, organis\u00e9e pour la premi\u00e8re fois \u00e0 l\u2019\u00e9chelle de trois territoires \u2014 le Canada, les \u00c9tats-Unis et le Mexique \u2014 la Coupe du monde 2026 est, pour les marques, un rendez-vous qui d\u00e9passe le simple sponsoring : c\u2019est une sc\u00e8ne mondiale. Si adidas a d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9 comme partenaire officiel, la bataille commerciale a d\u00e9j\u00e0 commenc\u00e9, et cela bien avant le premier coup d\u2019envoi, pr\u00e9vu du 11 juin 2026. \u00c0 quatre mois du d\u00e9but de la comp\u00e9tition, d\u00e9cryptage d\u2019un premier match disput\u00e9 par les marques, bien en dehors des stades, sur le terrain de la mode.\u00a0<\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

Nike et adidas : la guerre des maillots <\/strong><\/h2>\n\n\n\n

adidas<\/strong> \u00e9quipe 11 s\u00e9lections sur les 48 engag\u00e9es et se partage, aux c\u00f4t\u00e9s de Nike<\/strong> et de Puma<\/strong>, les trois quarts du plateau. Une concentration qui dit tout de la bipolarisation \u2013 voire de la tripolarisation \u2013 du march\u00e9. <\/p>\n\n\n\n

\n
\n
\"\"
@messi<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"\"
@adidas<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

En dehors des \u00e9quipes qu\u2019elle habille pendant la comp\u00e9tition, la marque aux trois bandes mise sur un retour aux sources soigneusement calibr\u00e9, r\u00e9\u00e9ditant le maillot port\u00e9 par Lionel Messi<\/strong> en 2006 sous les couleurs de l\u2019Argentine, ou encore le mod\u00e8le du Mexique datant de 1986. \u00c0 l\u2019heure o\u00f9 les maillots vintage sont tr\u00e8s demand\u00e9s, ces r\u00e9\u00e9ditions sont autant courues par les fans de ces \u00e9quipes que par les f\u00e9rus de mode. Ces derni\u00e8res ann\u00e9es, le maillot n\u2019est plus seulement un \u00e9quipement technique, il est une pi\u00e8ce mode phare si ce n\u2019est une relique contemporaine. <\/strong><\/p>\n\n\n\n

En face, Nike<\/strong> privil\u00e9gie une diffusion plus transversale. La griffe \u00e0 la virgule mise sur les \u00e9quipes favorites pour remporter la comp\u00e9tition : l\u2019Angleterre, le Br\u00e9sil ou la France. L\u00e0 o\u00f9 adidas consolide son ancrage dans la culture mode et populaire, Nike cherche la performance : elle veut avant tout gagner sur le terrain sportif. <\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Le <\/strong>jersey<\/em><\/strong>, vecteur d\u2019identit\u00e9 et de culture<\/strong><\/h2>\n\n\n\n

Depuis plusieurs saisons, le maillot de football a quitt\u00e9 les tribunes pour investir la rue et les podiums. Port\u00e9 ample sur un pantalon \u00e0 pinces, gliss\u00e9 sous une veste ajust\u00e9e, associ\u00e9 \u00e0 des talons ou \u00e0 des mocassins, il est port\u00e9 avec la m\u00eame aisance qu\u2019un tee-shirt blanc. adidas l\u2019a bien compris en s\u2019alliant une nouvelle fois au designer Willy Chavarria<\/strong> pour une collection Automne-Hiver 26<\/em> o\u00f9 l\u2019esprit du football infuse un propos sur les communaut\u00e9s et les identit\u00e9s latino-am\u00e9ricaines. Ici, le sportswear<\/em> sert \u00e0 convoquer des h\u00e9ritages, \u00e0 questionner des appartenances. <\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"
@willychavarria @adidas<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

M\u00eame dynamique avec BAPE<\/strong>, qui signe une seconde collaboration avec adidas \u00e0 l\u2019occasion du Mondial. Deux maillots, deux narrations : l\u2019un \u00e0 manches longues avec col int\u00e9gr\u00e9 et imprim\u00e9 denim, l\u2019autre \u00e0 manches courtes, inspir\u00e9 d\u2019un mod\u00e8le des ann\u00e9es 1990 de la s\u00e9lection japonaise, floqu\u00e9 \u00ab BAPE 93 \u00bb en r\u00e9f\u00e9rence \u00e0 l\u2019ann\u00e9e de cr\u00e9ation du label.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"
@bape @adidas<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

De son c\u00f4t\u00e9, Nike poursuit son dialogue avec Palace<\/strong>, confirmant la porosit\u00e9 croissante entre culture skate et football<\/strong>. Certaines marques optent pour une strat\u00e9gie plus feutr\u00e9e. C.P. Company<\/strong>, dont l\u2019ADN est intimement li\u00e9 aux tribunes britanniques, a r\u00e9cemment d\u00e9voil\u00e9 une campagne vid\u00e9o c\u00e9l\u00e9brant les rituels collectifs<\/strong> du football sans jamais mentionner explicitement la Coupe du monde.<\/p>\n\n\n\n

S\u2019inscrire dans l\u2019effervescence sans s\u2019adosser au dispositif officiel : l\u2019exercice permet de pr\u00e9server une forme d\u2019autonomie pour ces marques. La mode s\u2019affirme alors comme une interpr\u00e8te, plut\u00f4t que simple relais.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Faire communaut\u00e9 autour du ballon rond<\/strong><\/h2>\n\n\n\n

La Coupe du monde n\u2019est plus seulement une succession de matchs. C\u2019est un pr\u00e9texte aux rassemblements. Projections publiques, talks<\/em>, pop-up immersifs, activations culturelles : les villes h\u00f4tes deviendront des sc\u00e8nes hybrides o\u00f9 se croiseront performance sportive et expression cr\u00e9ative<\/strong>. On se souvient encore des sc\u00e8nes de liesse apr\u00e8s la victoire du Paris Saint-Germain<\/strong> en finale de la Ligue des Champions. L\u2019effervescence risque bien d\u2019\u00eatre au rendez-vous dans les capitales europ\u00e9ennes. Dans une \u00e9poque fragment\u00e9e, le football permet d\u2019offrir un rare moment d\u2019unisson.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"
@nike @nikefootball <\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Lorsque le coup de sifflet final retentira, que les scores seront scell\u00e9s et les h\u00e9ros consacr\u00e9s, les silhouettes des joueurs continueront de faire parler d\u2019elles. Le maillot de football confirmera, une fois de plus, qu\u2019il n\u2019est plus un simple uniforme, mais un symbole culturel \u00e0 part enti\u00e8re.\u00a0<\/strong><\/p>\n\n\n\n

Article de Julie Boone.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Comp\u00e9tition hors normes \u00e0 venir, organis\u00e9e pour la premi\u00e8re fois \u00e0 l\u2019\u00e9chelle de trois territoires \u2014 le Canada, les \u00c9tats-Unis et le Mexique \u2014 la Coupe du monde 2026 est, pour les marques, un rendez-vous qui d\u00e9passe le simple sponsoring : c\u2019est une sc\u00e8ne mondiale. Si adidas a d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9 comme partenaire officiel, la […]<\/p>\n","protected":false},"author":24,"featured_media":34291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,4059,122,670],"tags":[101,4830,4832,149,4828,4827,4829,4825,129,4831,4102,4826],"class_list":["post-34287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-culture","category-fashion","category-footwear","tag-adidas","tag-bape-x-adidas","tag-c-p-company","tag-football","tag-jersey","tag-lionel-messi","tag-maillot-de-football","tag-mondial-2026","tag-nike","tag-palace-x-nike","tag-willy-chavarria","tag-world-cup","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMondial 2026 : le match se joue aussi sur le terrain du style - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Football et streetwear se croisent \u00e0 la Coupe du monde 2026 : comment les marques transforment le maillot en symbole culturel et en v\u00e9ritable pi\u00e8ce mode.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondial 2026 : le match se joue aussi sur le terrain du style - Sneaker Spirit\" \/>\n<meta property=\"og:description\" content=\"Football et streetwear se croisent \u00e0 la Coupe du monde 2026 : comment les marques transforment le maillot en symbole culturel et en v\u00e9ritable pi\u00e8ce mode.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Sneaker Spirit\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/02\/@samgregg-for-@cpcompany-e1771324813906.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"mina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/\"},\"author\":{\"name\":\"mina\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#\\\/schema\\\/person\\\/30a8cea81093c00e2c875c9b886d7514\"},\"headline\":\"Mondial 2026 : le match se joue aussi sur le terrain du style\",\"datePublished\":\"2026-02-18T10:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/\"},\"wordCount\":766,\"publisher\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/@samgregg-for-@cpcompany-e1771324813906.jpeg\",\"keywords\":[\"adidas\",\"Bape x adidas\",\"C.P. Company\",\"football\",\"Jersey\",\"Lionel Messi\",\"Maillot de football\",\"Mondial 2026\",\"Nike\",\"Palace x Nike\",\"Willy Chavarria\",\"World Cup\"],\"articleSection\":[\"Brands\",\"Culture\",\"Fashion\",\"Footwear\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/\",\"url\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/\",\"name\":\"Mondial 2026 : le match se joue aussi sur le terrain du style - Sneaker Spirit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/@samgregg-for-@cpcompany-e1771324813906.jpeg\",\"datePublished\":\"2026-02-18T10:00:00+00:00\",\"description\":\"Football et streetwear se croisent \u00e0 la Coupe du monde 2026 : comment les marques transforment le maillot en symbole culturel et en v\u00e9ritable pi\u00e8ce mode.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/@samgregg-for-@cpcompany-e1771324813906.jpeg\",\"contentUrl\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/@samgregg-for-@cpcompany-e1771324813906.jpeg\",\"width\":1024,\"height\":713,\"caption\":\"@samgregg for @cpcompany\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/coupe-monde-2026-mode-maillots-culture\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion\",\"item\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/category\\\/fashion\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brands\",\"item\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/category\\\/fashion\\\/brands\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Mondial 2026 : le match se joue aussi sur le terrain du style\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/\",\"name\":\"Sneaker Spirit\",\"description\":\"Culture Starts Here\",\"publisher\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#organization\",\"name\":\"Sneaker Spirit\",\"url\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/sneakerspirit.courir.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/10\\\/sneaker-spirit-logo-baseline-v2.png?fit=1200%2C521&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/sneakerspirit.courir.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/10\\\/sneaker-spirit-logo-baseline-v2.png?fit=1200%2C521&ssl=1\",\"width\":1200,\"height\":521,\"caption\":\"Sneaker Spirit\"},\"image\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#\\\/schema\\\/person\\\/30a8cea81093c00e2c875c9b886d7514\",\"name\":\"mina\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mondial 2026 : le match se joue aussi sur le terrain du style - Sneaker Spirit","description":"Football et streetwear se croisent \u00e0 la Coupe du monde 2026 : comment les marques transforment le maillot en symbole culturel et en v\u00e9ritable pi\u00e8ce mode.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/","og_locale":"fr_FR","og_type":"article","og_title":"Mondial 2026 : le match se joue aussi sur le terrain du style - Sneaker Spirit","og_description":"Football et streetwear se croisent \u00e0 la Coupe du monde 2026 : comment les marques transforment le maillot en symbole culturel et en v\u00e9ritable pi\u00e8ce mode.","og_url":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/","og_site_name":"Sneaker Spirit","article_published_time":"2026-02-18T10:00:00+00:00","og_image":[{"width":1024,"height":713,"url":"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/02\/@samgregg-for-@cpcompany-e1771324813906.jpeg","type":"image\/jpeg"}],"author":"mina","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"mina","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/#article","isPartOf":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/"},"author":{"name":"mina","@id":"https:\/\/sneakerspirit.courir.com\/fr\/#\/schema\/person\/30a8cea81093c00e2c875c9b886d7514"},"headline":"Mondial 2026 : le match se joue aussi sur le terrain du style","datePublished":"2026-02-18T10:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/"},"wordCount":766,"publisher":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/#organization"},"image":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/02\/@samgregg-for-@cpcompany-e1771324813906.jpeg","keywords":["adidas","Bape x adidas","C.P. Company","football","Jersey","Lionel Messi","Maillot de football","Mondial 2026","Nike","Palace x Nike","Willy Chavarria","World Cup"],"articleSection":["Brands","Culture","Fashion","Footwear"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/","url":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/","name":"Mondial 2026 : le match se joue aussi sur le terrain du style - Sneaker Spirit","isPartOf":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/#primaryimage"},"image":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/02\/@samgregg-for-@cpcompany-e1771324813906.jpeg","datePublished":"2026-02-18T10:00:00+00:00","description":"Football et streetwear se croisent \u00e0 la Coupe du monde 2026 : comment les marques transforment le maillot en symbole culturel et en v\u00e9ritable pi\u00e8ce mode.","breadcrumb":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/#primaryimage","url":"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/02\/@samgregg-for-@cpcompany-e1771324813906.jpeg","contentUrl":"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/02\/@samgregg-for-@cpcompany-e1771324813906.jpeg","width":1024,"height":713,"caption":"@samgregg for @cpcompany"},{"@type":"BreadcrumbList","@id":"https:\/\/sneakerspirit.courir.com\/fr\/coupe-monde-2026-mode-maillots-culture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/sneakerspirit.courir.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Fashion","item":"https:\/\/sneakerspirit.courir.com\/fr\/category\/fashion\/"},{"@type":"ListItem","position":3,"name":"Brands","item":"https:\/\/sneakerspirit.courir.com\/fr\/category\/fashion\/brands\/"},{"@type":"ListItem","position":4,"name":"Mondial 2026 : le match se joue aussi sur le terrain du style"}]},{"@type":"WebSite","@id":"https:\/\/sneakerspirit.courir.com\/fr\/#website","url":"https:\/\/sneakerspirit.courir.com\/fr\/","name":"Sneaker Spirit","description":"Culture Starts Here","publisher":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sneakerspirit.courir.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sneakerspirit.courir.com\/fr\/#organization","name":"Sneaker Spirit","url":"https:\/\/sneakerspirit.courir.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sneakerspirit.courir.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2019\/10\/sneaker-spirit-logo-baseline-v2.png?fit=1200%2C521&ssl=1","contentUrl":"https:\/\/i0.wp.com\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2019\/10\/sneaker-spirit-logo-baseline-v2.png?fit=1200%2C521&ssl=1","width":1200,"height":521,"caption":"Sneaker Spirit"},"image":{"@id":"https:\/\/sneakerspirit.courir.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sneakerspirit.courir.com\/fr\/#\/schema\/person\/30a8cea81093c00e2c875c9b886d7514","name":"mina"}]}},"_links":{"self":[{"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/posts\/34287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/comments?post=34287"}],"version-history":[{"count":1,"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/posts\/34287\/revisions"}],"predecessor-version":[{"id":34304,"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/posts\/34287\/revisions\/34304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/media\/34291"}],"wp:attachment":[{"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/media?parent=34287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/categories?post=34287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sneakerspirit.courir.com\/fr\/wp-json\/wp\/v2\/tags?post=34287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}