{"id":34404,"date":"2026-03-09T16:43:17","date_gmt":"2026-03-09T16:43:17","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=34404"},"modified":"2026-03-09T16:43:20","modified_gmt":"2026-03-09T16:43:20","slug":"la-fashion-week-de-paris-est-elle-en-train-de-se-democratiser","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/la-fashion-week-de-paris-est-elle-en-train-de-se-democratiser\/","title":{"rendered":"La Fashion Week de Paris est-elle en train de se d\u00e9mocratiser ?\u00a0"},"content":{"rendered":"\n
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Plus qu\u2019une succession de d\u00e9fil\u00e9s, la Fashion Week de Paris devient un terrain de rencontres et de d\u00e9couvertes. Entre musique, ateliers et projections g\u00e9antes, la capitale red\u00e9finit l\u2019exp\u00e9rience de la mode, pour que professionnels et amateurs puissent la vivre autrement.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Le Caf\u00e9 Converse <\/strong><\/h2>\n\n\n\n

Pens\u00e9 comme un refuge pour les amis de la marque et les professionnels en marge des d\u00e9fil\u00e9s<\/strong>, le Caf\u00e9 Converse n\u2019a pas ouvert ses portes au grand public, mais constitue un v\u00e9ritable havre pour ceux qui souhaitent conjuguer pause et d\u00e9couverte. Cette saison, la collection Chuck Lo<\/strong> est mise en avant dans un espace nich\u00e9 au c\u0153ur du Marais.<\/p>\n\n\n\n

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@snowbunny @converse_europe<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Pour sa deuxi\u00e8me \u00e9dition, apr\u00e8s un lancement remarqu\u00e9 en janvier lors de la Fashion Week Homme, le caf\u00e9 propose une exp\u00e9rience riche : ateliers de customisation pour personnaliser ses sneakers<\/em>, mini pop-up Snow Bunny<\/strong><\/a> et une s\u00e9lection d\u2019ouvrages soigneusement choisis par Canal Chouf<\/strong><\/a>. Plus qu\u2019un simple lieu, le Caf\u00e9 Converse devient un espace o\u00f9 les connexions se font naturellement, loin du tumulte des podiums, favorisant les \u00e9changes entre cr\u00e9ateurs, journalistes et passionn\u00e9s.<\/strong><\/p>\n\n\n\n

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Puma x Causier <\/strong><\/h2>\n\n\n\n

Puma innove cette saison en s\u2019\u00e9loignant des traditionnels pop-ups pour miser sur la musique comme vecteur d\u2019engagement. Pendant tout le mois de mars, la marque investit l\u2019adresse de Causier<\/strong> dans le 11\u00e8me arrondissement, offrant un lieu d\u2019exp\u00e9rimentation et de d\u00e9couverte autour de la curation musicale.<\/p>\n\n\n\n

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Puma x @causier par @njeri_n<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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L\u2019initiative met en lumi\u00e8re des DJ, des curateurs de playlists et des genres musicaux vari\u00e9s, avec un objectif clair : le partage<\/strong>. La musique devient un moyen de cr\u00e9er du lien, d\u2019\u00e9changer et de faire d\u00e9couvrir de nouveaux horizons artistiques<\/strong>, transformant une exp\u00e9rience \u00e9ph\u00e9m\u00e8re en un v\u00e9ritable espace communautaire. La programmation se veut inclusive, refl\u00e9tant la diversit\u00e9 de la sc\u00e8ne musicale parisienne. L\u2019adresse : 50 rue de Montreuil, 75011 Paris.<\/p>\n\n\n\n

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Le Vogue Caf\u00e9<\/strong><\/h2>\n\n\n\n

Apr\u00e8s Londres et Milan, Paris accueille \u00e0 son tour le Vogue Caf\u00e9<\/strong>, fruit de la collaboration entre le magazine embl\u00e9matique et Ch\u00e2teau Voltaire<\/strong>. Install\u00e9 rue Castiglione, le caf\u00e9 devient un \u00e9crin de calme et de douceur au milieu de l\u2019agitation de la Fashion Week.<\/p>\n\n\n\n

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@voguemagazine @louisaws<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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@voguemagazine @louisaws<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Du 5 au 7 mars, trois jours de talks<\/em> ont permis d\u2019\u00e9couter des personnalit\u00e9s majeures de l\u2019industrie, comme Pharrell Williams<\/strong>, l\u2019artiste Lee Miller<\/strong> ou Alexandre Samson, <\/strong>responsable du d\u00e9partement de la Haute Couture au Palais Galliera. Chaque intervention offre un regard intime sur les coulisses de la mode et les enjeux cr\u00e9atifs de l\u2019ann\u00e9e.<\/p>\n\n\n\n

Quelques points plus controvers\u00e9s sont \u00e0 noter : l\u2019organisation d\u2019une Watch Party<\/strong> sans @Lyas<\/a>, fondateur de l\u2019initiative, \u00e0 l\u2019occasion du premier d\u00e9fil\u00e9 Balmain<\/strong> d\u2019Antonin Tron<\/strong>, ainsi que des tarifs tr\u00e8s \u00e9lev\u00e9s au caf\u00e9, ferm\u00e9 au public le premier jour pour accueillir uniquement presse et influenceurs. Malgr\u00e9 ces quelques points noirs, le Vogue Caf\u00e9 reste un lieu d\u2019\u00e9changes et de d\u00e9couvertes au c\u0153ur de la Fashion Week. Aura-t-il droit \u00e0 une saison 2 ? La suite en juin pour la Fashion Week Homme. <\/p>\n\n\n\n

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La Watch Party : copi\u00e9e mais pas \u00e9gal\u00e9e ? <\/strong><\/h2>\n\n\n\n

Apr\u00e8s avoir investi la Caserne avec un \u00e9cran g\u00e9ant, @Lyas<\/a> redouble d\u2019ambition et installe cette saison la Watch Party<\/strong> au Th\u00e9\u00e2tre du Ch\u00e2telet, en plein c\u0153ur de Paris. Chaque projection peut accueillir jusqu\u2019\u00e0 2 000 personnes, offrant une exp\u00e9rience immersive et ouverte \u00e0 un public bien plus large que celui traditionnellement convi\u00e9 aux d\u00e9fil\u00e9s.<\/p>\n\n\n\n

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@lawatchparty @lyas<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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@lawatchparty @lyas<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Cette saison, la marque Zomer<\/strong><\/a>, port\u00e9e par le duo Danial Aitouganov<\/strong> et Imruh Asha<\/strong>, organise son d\u00e9fil\u00e9 directement dans l\u2019enceinte du th\u00e9\u00e2tre, une initiative audacieuse qui illustre un d\u00e9sir de d\u00e9cloisonner l\u2019industrie et de rendre la mode plus accessible<\/strong>. \u00c0 la fin du d\u00e9fil\u00e9, c\u2019est m\u00eame @Lyas qui a l\u2019honneur de saluer le public accompagn\u00e9 de deux marionnettes \u00e0 l\u2019effigie du duo. <\/p>\n\n\n\n

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@zomer @lawatchparty par @alexmari_ <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Rappelons que traditionnellement, assister \u00e0 un d\u00e9fil\u00e9 n\u00e9cessite une invitation personnelle. Les rangs sont majoritairement occup\u00e9s par les professionnels de l\u2019industrie (journalistes, acheteurs, stylistes) mais aussi par quelques c\u00e9l\u00e9brit\u00e9s et influenceurs. \u00c0 l\u2019\u00e8re des r\u00e9seaux sociaux, la mode n\u2019est plus uniquement un univers ferm\u00e9 : elle devient un divertissement, un moyen de se connecter et de s\u2019inspirer. Avec les Watch Parties, @Lyas ouvre les portes de cet univers exclusif \u00e0 un public curieux, permettant \u00e0 chacun de vivre des bribes de la Fashion Week. Si l\u2019influenceur peut aujourd\u2019hui se tenir dans ces cercles ferm\u00e9s, il semble ne pas oublier de tenir la porte \u00e0 celles et ceux qui souhaiteraient, comme lui, y entrer. <\/strong><\/p>\n\n\n\n

M\u00eame si l\u2019exclusivit\u00e9 reste au c\u0153ur des d\u00e9fil\u00e9s, la Fashion Week de Paris s\u2019ouvre \u00e0 de nouvelles formes de participation. Caf\u00e9s, pop-ups et projections offrent aux professionnels comme aux passionn\u00e9s des espaces de d\u00e9couverte et de rencontres. Au-del\u00e0 des podiums, la semaine de la mode se r\u00e9invente comme un \u00e9cosyst\u00e8me vivant.<\/p>\n\n\n\n

Article de Julie Boone<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Plus qu\u2019une succession de d\u00e9fil\u00e9s, la Fashion Week de Paris devient un terrain de rencontres et de d\u00e9couvertes. Entre musique, ateliers et projections g\u00e9antes, la capitale red\u00e9finit l\u2019exp\u00e9rience de la mode, pour que professionnels et amateurs puissent la vivre autrement. Le Caf\u00e9 Converse  Pens\u00e9 comme un refuge pour les amis de la marque et les […]<\/p>\n","protected":false},"author":24,"featured_media":34412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,4059,122],"tags":[4868,4869,4875,4871,734,4747,4873,4135,173,1282,1978,99,4870,4872,4412,4874],"class_list":["post-34404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-culture","category-fashion","tag-cafe-converse","tag-converse-lo","tag-democratisation","tag-evenements","tag-fashion-week","tag-hot-spots","tag-la-watch-party","tag-lyas","tag-paris","tag-paris-fashion-week","tag-pfw","tag-puma","tag-puma-x-causier","tag-vogue-cafe","tag-zomer","tag-zomer-x-la-watch-party","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nLa Fashion Week de Paris est-elle en train de se d\u00e9mocratiser ?\u00a0 - 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