{"id":34464,"date":"2026-04-06T10:34:29","date_gmt":"2026-04-06T10:34:29","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=34464"},"modified":"2026-04-06T10:34:31","modified_gmt":"2026-04-06T10:34:31","slug":"courir-nike-podcast-femmes-astro-grabber-paris","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/courir-nike-podcast-femmes-astro-grabber-paris\/","title":{"rendered":"Courir et Nike c\u00e9l\u00e8brent les femmes \u00e0 l\u2019occasion d\u2019un podcast film\u00e9"},"content":{"rendered":"\n
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Au coeur du 11\u00e8me arrondissement, derri\u00e8re une porte qui ne paye pas de mine, Courir et Nike se sont associ\u00e9s pour cr\u00e9er une bulle d\u00e9di\u00e9e \u00e0 l\u2019entreprenariat f\u00e9minin. Un espace travers\u00e9 de lumi\u00e8re o\u00f9 une poign\u00e9e de femmes s\u2019est retrouv\u00e9e le temps d\u2019une apr\u00e8s-midi. Un moment privil\u00e9gi\u00e9 autour de la sortie de la Astro Grabber qui va bien au-del\u00e0 d\u2019un simple lancement. Retour sur les ambitions du retailer fran\u00e7ais qui met les femmes au premier plan.<\/p>\n<\/blockquote>\n\n\n\n

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Un format intimiste pens\u00e9 par<\/em> et pour<\/em> les femmes <\/strong><\/h2>\n\n\n\n

Le chef d\u2019orchestre de cette op\u00e9ration, ou devrais-je plut\u00f4t dire les cheffes d\u2019orchestre ? Majoritairement des femmes. En premi\u00e8re ligne, au micro, Newin Bokhari<\/strong><\/a>, journaliste, host<\/em> \u2014 elle pr\u00e9sentera d\u2019ailleurs tr\u00e8s prochainement la c\u00e9r\u00e9monie des Flammes <\/strong>pour la troisi\u00e8me fois cons\u00e9cutive. Elle a partag\u00e9 son expertise le temps de deux sessions media-training \u00e0 une poign\u00e9e d\u2019entrepreneuses, pr\u00e9sentes sur les r\u00e9seaux sociaux. <\/p>\n\n\n\n

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@miramagazine<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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@miramagazine<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Qu\u00e9saco un m\u00e9dia-training ? L\u2019art de la communication. Les mots justes. La fa\u00e7on dont on veut appara\u00eetre dans les m\u00e9dias. Avec sa dizaine d\u2019ann\u00e9es d\u2019exp\u00e9rience dans les m\u00e9dias \u2014 Newin est pass\u00e9e par Melty<\/strong> avant de fonder le m\u00e9dia Origines<\/strong> \u2014 elle a pu conseiller pr\u00e9cis\u00e9ment le parterre d\u2019invit\u00e9es, parfois tr\u00e8s \u00e0 l\u2019aise devant la cam\u00e9ra de son t\u00e9l\u00e9phone, mais plus en difficult\u00e9 quand il s\u2019agit de celle d\u2019un m\u00e9dia. Avec ce format intimiste, Courir et Nike agissent dans l\u2019ombre pour celles qui sont constamment dans la lumi\u00e8re. <\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Un podcast \u00e0 \u00e9couter partout<\/strong><\/h2>\n\n\n\n

Apr\u00e8s ces deux sessions formatrices intimistes qui comptaient notamment la streameuse et mannequin @hera4real<\/a> et Ingrid Vandon<\/strong>, autrice, les portes se sont ouvertes \u00e0 d\u2019autres femmes afin d\u2019assister \u00e0 une discussion film\u00e9e. Devant les cam\u00e9ras, Newin Bokhari<\/strong> a \u00e9chang\u00e9 avec @<\/strong>kenzalebas<\/a>, photographe et directrice artistique ainsi que @fatoukaba<\/a>, actrice et humoriste. La discussion, vivante et sans filtre, tournait autour de leurs parcours respectifs et des d\u00e9fis propres \u00e0 leur condition de femmes, et plus encore, \u00e0 leur statut de femmes racis\u00e9es. Une discussion sans langue de bois qui dynamite les apriori qu\u2019on peut avoir sur les personnalit\u00e9s publiques. <\/p>\n\n\n\n

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@miramagazine<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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@miramagazine<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Entre deux blagues, Fatou Guinea Kaba s\u2019est intimement confi\u00e9e. Elle clame : \u00ab je n\u2019ai pas \u00e0 demander l\u2019autorisation \u00e0 qui que ce soit \u00bb <\/em>pour se trouver l\u00e0 o\u00f9 elle aujourd\u2019hui \u2014 jusque dans les publicit\u00e9s l\u2019Or\u00e9al<\/strong>. De son c\u00f4t\u00e9, Kenza Le Bas qui agit souvent dans l\u2019ombre derri\u00e8re son objectif, clame : \u00ab On a notre place \u00bb<\/em>, rappelant la n\u00e9cessit\u00e9 de revendiquer un espace dans les industries de la cr\u00e9ation et de la communication, souvent domin\u00e9es par des voix masculines.<\/p>\n\n\n\n

Ces \u00e9changes illustrent parfaitement l\u2019engagement de Courir et Nike<\/strong> : aller au-del\u00e0 du simple produit, soutenir les femmes dans leurs choix vestimentaires, mais aussi dans leur carri\u00e8re et dans l\u2019affirmation de leur identit\u00e9. \u00c0 travers ce podcast film\u00e9, la marque donne non seulement la parole, mais accompagne et valorise celles qui, chaque jour, tracent leur voie avec d\u00e9termination et r\u00e9silience. <\/p>\n\n\n\n

Il sera prochainement disponible sur le compte Youtube de Courir ainsi que sur les plateformes d\u2019\u00e9coute. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Courir et Nike, supporters de la cause des femmes <\/strong><\/h2>\n\n\n\n

La paire Astro Grabber<\/strong>, fil rouge de l\u2019apr\u00e8s-midi, devient ici un symbole : non pas seulement un produit \u00e0 vendre, mais un objet autour duquel se construit une conversation. Peu de marques parviennent \u00e0 transformer un lancement commercial en moment f\u00e9d\u00e9rateur<\/strong> ; Courir et Nike y parviennent gr\u00e2ce \u00e0 leur programme \u00c9dition Limit\u00e9e <\/strong>qui met en avant les voix f\u00e9minines et leur offre une tribune.<\/p>\n\n\n\n

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@lydiebonhomme @courir<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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@lydiebonhomme @courir<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Au-del\u00e0 de leur r\u00f4le de retailer<\/em>, les deux marques deviennent un relai culturel et social : elles soutiennent les femmes dans leurs projets, cr\u00e9ent des espaces de discussion et favorisent le sentiment d\u2019appartenance \u00e0 une communaut\u00e9<\/strong>. Courir ne se contente pas de proposer des sneakers<\/em> aux pieds : la marque pose les bases d\u2019un engagement plus profond, o\u00f9 chaque lancement devient l\u2019occasion de c\u00e9l\u00e9brer des talents. <\/p>\n\n\n\n

Dans cette logique, l\u2019\u00e9v\u00e9nement va au-del\u00e0 de la simple communication : il incarne une volont\u00e9 marqu\u00e9e de faire de l\u2019entreprenariat f\u00e9minin<\/strong> un sujet central, de mettre en avant des parcours vari\u00e9s et d\u2019accompagner des trajectoires dans la dur\u00e9e. Une d\u00e9marche qui illustre que l\u2019innovation dans l\u2019industrie de la mode se mesure autant \u00e0 l\u2019aune des collections qu\u2019\u00e0 celle des initiatives culturelles. <\/strong><\/p>\n\n\n\n

Le podcast est disponible sur Spotify<\/a>, Apple Podcast<\/a>, Amazon Podcast<\/a> et Deezer. <\/p>\n\n\n\n

Article de Julie Boone<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Au coeur du 11\u00e8me arrondissement, derri\u00e8re une porte qui ne paye pas de mine, Courir et Nike se sont associ\u00e9s pour cr\u00e9er une bulle d\u00e9di\u00e9e \u00e0 l\u2019entreprenariat f\u00e9minin. Un espace travers\u00e9 de lumi\u00e8re o\u00f9 une poign\u00e9e de femmes s\u2019est retrouv\u00e9e le temps d\u2019une apr\u00e8s-midi. Un moment privil\u00e9gi\u00e9 autour de la sortie de la Astro Grabber […]<\/p>\n","protected":false},"author":24,"featured_media":34480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4060,122,670,4544],"tags":[4881,57,147,879,4083,4880,129,803,45],"class_list":["post-34464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-fashion","category-footwear","category-interview","tag-astro-grabber","tag-collaboration","tag-courir","tag-empowerment","tag-les-flammes","tag-newin-bokhari","tag-nike","tag-podcast","tag-sneakers","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nCourir et Nike c\u00e9l\u00e8brent les femmes \u00e0 l\u2019occasion d\u2019un podcast film\u00e9 - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"\u00c0 Paris, Courir et Nike r\u00e9unissent entrepreneuses et cr\u00e9atrices autour d\u2019un podcast film\u00e9, transformant le lancement de la Astro Grabber en moment d\u2019\u00e9change et d\u2019empowerment f\u00e9minin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/fr\/courir-nike-podcast-femmes-astro-grabber-paris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Courir et Nike c\u00e9l\u00e8brent les femmes \u00e0 l\u2019occasion d\u2019un podcast film\u00e9 - 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