{"id":34968,"date":"2026-10-09T08:56:00","date_gmt":"2026-10-09T08:56:00","guid":{"rendered":"https:\/\/sneakerspirit.courir.com\/fr\/?p=34968"},"modified":"2026-10-07T14:57:04","modified_gmt":"2026-10-07T14:57:04","slug":"mode-itinerante-fashion-trucks-streetwear-seconde-main","status":"publish","type":"post","link":"https:\/\/sneakerspirit.courir.com\/fr\/mode-itinerante-fashion-trucks-streetwear-seconde-main\/","title":{"rendered":"Le camion comme vaisseau d\u2019une mode itin\u00e9rante"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Apr\u00e8s le raz-de-mar\u00e9e des food trucks au cours des ann\u00e9es 2010, les fashion trucks seraient-ils en train de bousculer le commerce de d\u00e9tail ? Avant de devenir un support marketing incontournable pour marques \u00e9mergentes ou g\u00e9ants du streetwear, le v\u00e9hicule utilitaire s&rsquo;impose comme une alternative cr\u00e9dible \u00e0 la rigidit\u00e9 des boutiques physiques.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L&rsquo;\u00e9v\u00e9nement comme moteur : le coup d&rsquo;\u00e9clat de <a href=\"https:\/\/www.instagram.com\/corteiz\/\">Corteiz<\/a> \u00e0 New York<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La marque londonienne <strong>Corteiz<\/strong> fond\u00e9e par l\u2019\u00e9nigmatique Clint a pouss\u00e9 la logique de l&rsquo;activation mobile \u00e0 son paroxysme lors de son op\u00e9ration \u00ab Da Great Denim Exchange \u00bb \u00e0 Brooklyn. Le principe : partager des coordonn\u00e9es GPS au dernier moment et inviter la communaut\u00e9 \u00e0 converger vers le camion.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"501\" data-id=\"34974\" src=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/Corteiz-truck-2.jpeg\" alt=\"\" class=\"wp-image-34974\" srcset=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/Corteiz-truck-2.jpeg 399w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/Corteiz-truck-2-239x300.jpeg 239w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"498\" data-id=\"34975\" src=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/Corteiz-truck-1.jpeg\" alt=\"\" class=\"wp-image-34975\" srcset=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/Corteiz-truck-1.jpeg 401w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/Corteiz-truck-1-242x300.jpeg 242w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des centaines de personnes ont travers\u00e9 la ville pour \u00e9changer leurs jeans de grandes marques (Carhartt, Supreme, Palace, Amiri) contre un mod\u00e8le sign\u00e9 Corteiz. Fid\u00e8le \u00e0 la d\u00e9marche initi\u00e9e \u00e0 Londres avec le \u00ab Great Bolo Exchange \u00bb en 2022, le label a ensuite fait <strong>don des 300 pi\u00e8ces r\u00e9colt\u00e9es \u00e0 des associations de quartier<\/strong>. Un mod\u00e8le o\u00f9 l&rsquo;itin\u00e9rance sert autant le buzz commercial que l&rsquo;esprit communautaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aller \u00e0 la rencontre du public : le pressing ambulant de Five Pointed Stars<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En marge de la Fashion Week homme \u00e0 Paris, le collectif fran\u00e7ais <strong>Five Pointed Stars (FPS)<\/strong> a opt\u00e9 pour une approche similaire pour d\u00e9voiler ses premi\u00e8res cr\u00e9ations : une chemise technique fa\u00e7on K-Way et un short de basket.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"1024\" data-id=\"34970\" src=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/thanks-to-everyone-involved-and-everyone-who-showed-up-at-the-dry-cleaners-\ud83d\ude3b-we-love-u-fps-2-818x1024.jpg\" alt=\"\" class=\"wp-image-34970\" srcset=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/thanks-to-everyone-involved-and-everyone-who-showed-up-at-the-dry-cleaners-\ud83d\ude3b-we-love-u-fps-2-818x1024.jpg 818w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/thanks-to-everyone-involved-and-everyone-who-showed-up-at-the-dry-cleaners-\ud83d\ude3b-we-love-u-fps-2-240x300.jpg 240w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/thanks-to-everyone-involved-and-everyone-who-showed-up-at-the-dry-cleaners-\ud83d\ude3b-we-love-u-fps-2-768x961.jpg 768w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/thanks-to-everyone-involved-and-everyone-who-showed-up-at-the-dry-cleaners-\ud83d\ude3b-we-love-u-fps-2-1080x1351.jpg 1080w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/thanks-to-everyone-involved-and-everyone-who-showed-up-at-the-dry-cleaners-\ud83d\ude3b-we-love-u-fps-2.jpg 1170w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"1024\" data-id=\"34973\" src=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-1-1-818x1024.jpg\" alt=\"\" class=\"wp-image-34973\" srcset=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-1-1-818x1024.jpg 818w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-1-1-240x300.jpg 240w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-1-1-768x961.jpg 768w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-1-1-1080x1351.jpg 1080w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-1-1.jpg 1170w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"1024\" data-id=\"34972\" src=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-2-818x1024.jpg\" alt=\"\" class=\"wp-image-34972\" srcset=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-2-818x1024.jpg 818w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-2-240x300.jpg 240w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-2-768x961.jpg 768w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-2-1080x1351.jpg 1080w, https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/if-u-see-us-this-week-come-say-hi-drycleaningservicephotos-@toby.st-2.jpg 1170w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plut\u00f4t que d&rsquo;investir dans un pop-up store classique, la marque a mis\u00e9 sur un pressing mobile fond\u00e9 sur l&rsquo;id\u00e9e d&rsquo;un spot par jour. L&rsquo;objectif est de s&rsquo;ins\u00e9rer directement dans le paysage urbain pour intriguer les passants et sortir du cadre parfois guind\u00e9 des boutiques traditionnelles. En inversant la d\u00e9marche commerciale, <strong>ce n&rsquo;est plus au client d&rsquo;aller vers la marque, mais \u00e0 la marque d&rsquo;aller chercher son public<\/strong>. Cela permet de toucher une audience bien plus large que le seul premier cercle de passionn\u00e9s qui suit d\u00e9j\u00e0 le label sur les r\u00e9seaux sociaux. Pour une jeune marque encore confidentielle, l&rsquo;itin\u00e9rance devient un levier sur-mesure pour cr\u00e9er du lien sans s&rsquo;enfermer dans la fixit\u00e9 d&rsquo;un lieu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La seconde main au plus pr\u00e8s des territoires<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Loin de la recherche constante de buzz et de l&rsquo;imm\u00e9diatet\u00e9 des r\u00e9seaux sociaux, les acteurs de la seconde main ont \u00e9t\u00e9 parmi les premiers \u00e0 faire rouler leurs portants d\u00e8s les ann\u00e9es 2010.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;\u00e9chelle r\u00e9gionale, ces boutiques mobiles r\u00e9pondent \u00e0 des enjeux bien plus larges. Elles permettent de cr\u00e9er de la proximit\u00e9 pour les personnes manquant de temps ou \u00e9loign\u00e9es des grands centres commerciaux, tout en restant attach\u00e9es \u00e0 une d\u00e9marche \u00e9co-responsable. C&rsquo;est aussi une fa\u00e7on de rompre l&rsquo;isolement social dans certaines zones en r\u00e9injectant du commerce de proximit\u00e9. Dans ce contexte, le camion d\u00e9passe la simple fonction de point de vente : il devient un lieu d&rsquo;\u00e9change et une v\u00e9ritable parenth\u00e8se de vie dans le quotidien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u2019il s\u2019agisse de cr\u00e9er l\u2019\u00e9v\u00e9nement autour d&rsquo;un drop exclusif, d\u2019installer une jeune marque dans la rue ou de d\u00e9mocratiser la seconde main hors des m\u00e9tropoles, le camion red\u00e9finit notre rapport \u00e0 l&rsquo;achat. Plus qu\u2019une simple tendance \u00e9ph\u00e9m\u00e8re, cette mode sur roues prouve que l&rsquo;agilit\u00e9 et la proximit\u00e9 physique restent de puissants leviers pour f\u00e9d\u00e9rer une communaut\u00e9, bien au-del\u00e0 des \u00e9crans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Article de <strong>Julie Boone<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s le raz-de-mar\u00e9e des food trucks au cours des ann\u00e9es 2010, les fashion trucks seraient-ils en train de bousculer le commerce de d\u00e9tail ? Avant de devenir un support marketing incontournable pour marques \u00e9mergentes ou g\u00e9ants du streetwear, le v\u00e9hicule utilitaire s&rsquo;impose comme une alternative cr\u00e9dible \u00e0 la rigidit\u00e9 des boutiques physiques. L&rsquo;\u00e9v\u00e9nement comme moteur [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":34977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4059,122],"tags":[4969,4970,1978],"class_list":["post-34968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-fashion","tag-fashion-trucks","tag-five-pointed-stars","tag-pfw","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le camion comme vaisseau d\u2019une mode itin\u00e9rante - Sneaker Spirit<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s les food trucks, place aux fashion trucks. Analyse d&#039;une tendance o\u00f9 la mode va directement \u00e0 la rencontre de son public.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakerspirit.courir.com\/fr\/mode-itinerante-fashion-trucks-streetwear-seconde-main\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le camion comme vaisseau d\u2019une mode itin\u00e9rante - Sneaker Spirit\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s les food trucks, place aux fashion trucks. Analyse d&#039;une tendance o\u00f9 la mode va directement \u00e0 la rencontre de son public.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sneakerspirit.courir.com\/fr\/mode-itinerante-fashion-trucks-streetwear-seconde-main\/\" \/>\n<meta property=\"og:site_name\" content=\"Sneaker Spirit\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-09T08:56:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sneakerspirit.courir.com\/fr\/wp-content\/uploads\/sites\/3\/2026\/10\/CORTEIZ_-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"735\" \/>\n\t<meta property=\"og:image:height\" content=\"494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"mina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/mode-itinerante-fashion-trucks-streetwear-seconde-main\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/mode-itinerante-fashion-trucks-streetwear-seconde-main\\\/\"},\"author\":{\"name\":\"mina\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#\\\/schema\\\/person\\\/30a8cea81093c00e2c875c9b886d7514\"},\"headline\":\"Le camion comme vaisseau d\u2019une mode itin\u00e9rante\",\"datePublished\":\"2026-10-09T08:56:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/mode-itinerante-fashion-trucks-streetwear-seconde-main\\\/\"},\"wordCount\":605,\"publisher\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/mode-itinerante-fashion-trucks-streetwear-seconde-main\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/CORTEIZ_-1.jpeg\",\"keywords\":[\"Fashion trucks\",\"Five Pointed Stars\",\"PFW\"],\"articleSection\":[\"Culture\",\"Fashion\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/mode-itinerante-fashion-trucks-streetwear-seconde-main\\\/\",\"url\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/mode-itinerante-fashion-trucks-streetwear-seconde-main\\\/\",\"name\":\"Le camion comme vaisseau d\u2019une mode itin\u00e9rante - Sneaker Spirit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/mode-itinerante-fashion-trucks-streetwear-seconde-main\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/mode-itinerante-fashion-trucks-streetwear-seconde-main\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sneakerspirit.courir.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/CORTEIZ_-1.jpeg\",\"datePublished\":\"2026-10-09T08:56:00+00:00\",\"description\":\"Apr\u00e8s les food trucks, place aux fashion trucks. 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