Behind the editorials of leading magazines, the campaigns of prestigious brands, and more personal projects, certain photographers stand out. More than just a lens, their vision helps shape the image of fashion houses while offering an unfiltered reflection of our time. A curated selection of talents to watch very closely this year.
Jaša Müller: when photography resists artificial intelligence
Recently gone viral thanks to the cover of Paper Magazine, Jaša Müller has captured the internet’s attention from Instagram to TikTok and Reddit with a distinctive ability to merge photography and illustration.
Set against a pristine backdrop, actress Ayo Edebiri appears in a total look by Chanel, a clear nod to her role as the house’s (first) ambassador under the era of Matthieu Blazy. Her vividly colored skin, almost cartoon-like, creates a striking contrast with the neutrality of the setting.
At the same time, this series, entirely produced by human hands offers a subtle form of resistance to the standardization of imagery driven by artificial intelligence.
Müller’s work exists at the intersection of reality and imagination. It feels straight out of 1980s music videos, with the influence of Pop Art and figures like Andy Warhol, subtly woven throughout. One to watch very closely.
Aïda Dahmani: the self-taught photographer confronting reality
A self-taught photographer of Algerian origin, Aïda Dahmani moves seamlessly between worlds with striking ease. From campaigns for Salomon to portraits of SDM, Central Cee, and Ousmane Dembélé, not to mention the cover of the recent single Wrong Things by Danitsa.
Her work focuses particularly on Maghrebi and Sub-Saharan communities, paying tribute to her roots while offering rare visibility to faces too often absent from mainstream campaigns.
Her unconventional journey, shared with media outlet SPOT during a report at the Africa Cup of Nations in Morocco, underscores her outsider status. She mainly spoke about her lack of awareness of grants available to photographers: “When you go to school, you know about them… I didn’t even know they existed.”
And yet, her talent quickly led her to win the New Urban Photography grant at the Visa pour l’image in Perpignan in 2020. Since then? She’s everywhere.
Chanel Rémonde Victor: intimacy at the heart of the image
Between Paris and New York, Chanel Rémonde Victor stands out for her documentary approach. She creates deeply unique images, shaped in large part by the relationship she builds with her subjects. Each portrait, each shot is preceded by a dialogue, an exchange that allows the person in front of the lens to fully express themselves.
Her latest series, recently featured by Dazed Magazine, highlights the talents of Parisian nightlife: dancers and burlesque performers and showcases her ability to reveal each individual’s intimacy and singularity.
Beyond the image itself, Chanel also shares her reflections through a newsletter, where she offers thoughts and impressions, reminding us that communication is an integral part of her photographic practice. One to follow and read, endlessly.
Jessica Madavo: photography as an extension of a life in motion
Originally from Johannesburg and now living a nomadic life, Jessica Madavo translates this constant movement into each of her images. What sets her apart is her ability to explore self-portraiture while weaving motion into her compositions. Her work reveals a form of photography in perpetual evolution.
Recently, she shot the cover of Pop Magazine featuring actress Simone Ashley, revealed in season 2 of Bridgerton and has been working regularly with Dior since the arrival of Jonathan Anderson. She photographs male figures who orbit the world of fashion without fully belonging to it, such as Louis Garrel or Kylian Mbappé. A name to remember.
Zoe Natale Mannella: deconstructing gender through fashion
An Anglo-Italian photographer working between Milan and Paris, Zoe Natale Mannella places clothing at the heart of her work. Like Aïda Dahmani, she is self-taught, but unlike her, she focuses particularly on texture, cuts, and color.
Through garments, she explores women’s bodily and sexual freedom, blurring the boundaries between the feminine and the masculine. Among her recent collaborations are Balmain, Blumarine, and Du Ciel, where she captures women in motion, as active subjects rather than passive objects. One to keep on your radar.
