On Saturday, May 23, Courir invites its female community to take some time for themselves. A self-care experience designed for mothers, featuring a yoga class, a facial massage, and a photo session. This wellness escape is available upon registration. There’s still time to take part.
Courir reinvents Mother’s Day
While Mother’s Day is celebrated worldwide in early May, France stands apart by honouring it at the end of the month. Each year, Courir takes this opportunity to celebrate mothers. Originally conceived as a purely commercial marketing initiative, the event has gradually evolved into a genuine moment of connection and exchange. The goal? To give women and mothers the chance to recharge, come together with friends who share the experience of motherhood, or meet new women from diverse backgrounds.
Behind the scenes: what the public doesn’t know is that the team behind this initiative is entirely female. Women thinking of other women, offering this free event as a genuine treat.
This initiative reflects the brand’s overall philosophy. Its recent campaign with Alexandra Guerain for Crocs, filmed in the intimacy of her home alongside her daughter and partner is proof of this: Courir celebrates authentic closeness all year round, far beyond commercial highlights.
The program for an afternoon out of time
From 1 p.m. to 5:30 p.m., Galerie Joseph in the Haut-Marais will be transformed into a bubble of softness, offering several experiences designed especially for mothers.
A yoga class to reconnect with yourself, led by @aurelielouisealex. A specialist in prenatal yoga, she is also a Nike coach and shares classes on YouTube.
A mini facial massage with the clean beauty brand @paomaparis for a soothing sensory experience.
A solo or family photo session with photographer @lydie.bonhomme, who created Courir’s special Mother’s Day campaign and regularly collaborates with the brand.
Coffee by @doubletrouble_coffee, as well as an on-site childcare service for children over the age of 3 (upon registration).
Organization and registration
To ensure an intimate experience, the afternoon is divided into three time slots, each welcoming 20 participants. The childcare area, meanwhile, can accommodate up to 15 children per session.
- To take part: Pre-registration is available right here
And for those who believe love shouldn’t be celebrated just once a year, Courir’s website features a dedicated gift ideas section all year round. Plenty of inspiration to treat loved ones without waiting for a special date.
