Air Movie, the phenomenon film about the origin of the Nike / Michael Jordan relation

Feb 23, 2023 | News

The story of the mythical association between @nike and the famous basketball player Michael Jordan is clearly worthy of a movie! 🏀 The story of a myth and the building of a monumental empire. It’s about the biggest marketing gamble in the world of sports. 👌🏻

Admit it, the teasing is making your mouth water? Clearly, we too want to know more about the genesis of the legend between the brand with the swoosh and the number 23, at the time a young rookie of the @chicagobulls wearing Converse All-Star shoes… ❤️ We are in the middle of the 80’s, the NBA is no longer of interest to many people, Nike is considered a simple outsider.

We will know the rest thanks to Air, the film by Ben Affleck that retraces this incredible epic. In the cast, the director himself (we’re so happy) but also other stars like Matt Damon (happiness, again) and @violadavis ❤️‍🔥

We know we’ve told you enough so you don’t want to miss the release. The film is scheduled for limited release on 5 April in cinemas in selected countries and will mostly be shown on Amazon Prime Video. If you don’t have access, now’s the time to cop it 👟