Some invest in real estate, others in… collectible sneakers. A more unconventional choice, granted. But beyond the financial aspect, it’s a passion investment. Collector-investors are, above all, true sneaker enthusiasts. With the rise of buying/reselling platforms and social media, collectible sneakers have become a thriving business. From limited editions and prestigious collaborations to iconic models, they continue to captivate sneaker lovers. But how do you find the ultimate gem? What criteria should you consider? Which collectible sneakers are the most profitable? We break it all down for you!
Why invest in collectible sneakers?
Just like a traditional financial investment, collectible sneakers can yield significant returns or at the very least, offer a (very) good profit margin. Beyond this undeniable advantage, here are other benefits of investing in collectible sneakers:
- A fast investment: Buying and reselling sneakers can happen quickly, unlike other, much longer-term investments. The liquidity of collectible sneakers is a major advantage.
- A booming market: Sneakers seem immune to economic downturns. Today’s trendy models could become tomorrow’s most sought-after collectibles.
- Combining business with passion: For sneaker addicts, what could be better than investing in rare and collectible sneakers? A personal source of pride!
Collectible sneakers: key criteria to consider
To make a smart investment in collectible sneakers, several key criteria must be considered. These factors are essential, as they determine the sneaker’s value:
- Sneaker model: Some models fetch astronomical prices, while others are less in demand. It’s all part of the game! However, with experience and knowledge, it’s possible to identify the most promising models.
- Type of collaboration: Collaborations with luxury brands, celebrities, or renowned designers often drive sneaker prices through the roof. Depending on the nature of the collaboration and its distribution channels, certain sneakers can be extremely difficult to obtain, leading to skyrocketing resale prices.
- Production quantity: Limited editions (typically between 2,000 and 3,000 pairs) are often resold at very high prices. For example, the exclusive Jordan 1 Retro High, a collaboration between Michael Jordan and Dior, was originally sold for €2,000 in stores and now fetches up to €25,000 on specialized resale platforms.
As you’ve probably guessed, rarity and exclusivity have a significant impact on the value of sneakers.
A promising market…but not without risks
The collectible sneaker market appears promising, but caution is essential to avoid counterfeits. It’s important to research the sneaker market thoroughly, stay informed about current trends, and, most importantly, know how to verify the authenticity of coveted sneakers. To do so, you can seek guidance from experts or join a community of sneaker collectors.
Must-have collectible sneakers to invest in
Every year, new trendy sneakers take the spotlight, creating a frenzy among enthusiasts. However, iconic and exclusive models remain highly sought after, continuing to command astonishing prices! Here’s a selection of legendary and coveted sneakers that attract both investors and passionate collectors:
- Nike x Off-White sneakers, born from the collaboration between Nike and Virgil Abloh. Some models are particularly sought after, such as the Nike Air Presto Off-White and the Nike Air Jordan Off-White, especially in specific colorways or limited editions.
- Air Jordan 1 sneakers. This timeless classic continues to sell for premium prices, particularly special editions like the Travis Scott or Royal Toe, as well as collaborations and limited editions.
- Adidas x Yeezy sneakers, the result of Kanye West’s collaboration with Adidas. These models, especially the Yeezy Boost 350 V2 in Cream White or Zebra, are highly sought after and profitable.
- Nike x Sacai sneakers. Another successful collaboration, this time between Nike and Sacai. Models like the LDWaffle or Blazer Low are becoming increasingly coveted and gaining value year after year.
- New Balance sneakers and its limited collaborations, notably with Aimé Leon Dore or Jaden Smith. Another iconic and profitable model from the brand: the New Balance 550.
- Dior x Nike Air Dior sneakers. A true collector’s item released in 2020, this luxurious model is among the most expensive and sought-after sneakers. A solid investment opportunity.
Some sneakers gain value over time, becoming true collector’s items and potentially smart investments. Ready to take the plunge?
