For their second collaboration, Converse and Daily Paper once again draw inspiration from the African continent. This time from Morocco, the home country of Abderrahmane Trabsini, one of the founders of the Dutch brand. The capsule collection, featuring two pairs of sneakers and five ready-to-wear pieces, explores themes of heritage and sport. Running through it all is Converse’s iconic star, subtly referencing the origins of Daily Paper’s founders and creating a visual dialogue between streetwear culture and African identity.
Africa as the backdrop
Following their joint campaign “Colors of Independence” a heartfelt tribute to Senegalese youth, the two brands once again combine their creative forces, this time placing them at the disposal of global youth. The spotlight now turns to Morocco, and more specifically the city of Casablanca, which sets the stage for an intimate campaign, rooted in the world of boxing. A long-time admirer of the region’s diverse landscapes, Daily Paper brings Converse along for a journey across the colorful rooftops of the most populous city in the Maghreb.
Like an unspooled thread, this capsule collection continues the narrative of the previous drop, mainly through its use of color and the iconic star motif, emblematic of Converse, yet also reminiscent of the flags of Ghana, Senegal, and Morocco. Urban elements such as satellite dishes blend with intimate moments like the quiet bond between a mother and daughter in a bedroom, creating a sense of closeness and unity, values shared by both brands.
A capsule with a bold visual identity
This new collection features two pairs of sneakers and five ready-to-wear pieces that play with a bold color trio of green, yellow, and red. The Converse Star Player 76, reimagined in two distinct designs, stands as the centerpiece of the capsule. The high-top version, with its light tones, evokes classic boxing shoes and easily fits into a spring wardrobe. The low-top, darker but accented with vibrant pops of color, offers a versatile and timeless alternative.
The star motif, a historic signature of Converse, is woven into the collection in a subtle yet recurring way. It reflects both the identity of the American brand, and the symbols found on the national flags of the Daily Paper founders’ countries of origin. Beyond its visual appeal, the star takes on a deeper meaning: a guiding light.
To complement the sneakers, the collection includes an oversized bomber jacket: a streetwear staple modernized by Daily Paper alongside hoodies and a technical t-shirt. Each piece is designed to deliver both comfort and style, while staying true to the core codes of streetwear.
A collection that celebrates the “Everyday Champions”
Converse’s roots in sport need no introduction. While the brand is most linked to basketball thanks to the iconic Chuck Taylor All Star, a staple of sunny days, it has always sought to explore new disciplines. With this boxing-inspired capsule, Converse shines a light on a sport that, beyond its physical demands, champions discipline and the drive to push beyond limits.
Far from official rings, the campaign highlights the “everyday champions” those who face personal challenges daily, whether professional, social, or identity based. By capturing raw, authentic moments, Converse and Daily Paper aim to celebrate a youth that, despite obstacles, keeps moving forward with strength and determination.
A sustainable solution
Collaborating with Converse, a century-old brand with global reach, offers significant visibility. Founded in 2012 with the aim of honoring their roots and reimagining menswear staples, Daily Paper has since established itself internationally. This capsule collection allows the brand to further celebrate its cultural heritage, while reaching new audiences.
For its part, Converse uses this partnership to refresh its image, connecting with a generation hungry for authentic stories and meaningful collaborations.
The collection will be available starting April 4 on the official Converse and Daily Paper websites, as well as in selected partner stores.
