For its 40th anniversary, Uniqlo teams up with Parisian coffee shop Paperboy

👕 : Uniqlo x Paperboy

🗓 : from 10/01/24 to 10/05/24

@uniqlo is celebrating its 40th anniversary this year! To mark the occasion, the Japanese brand is hosting an exhibition on LifeWear at the Pavillon Vendôme in the 1st district of Paris, from October 1st to 5th. @paperboy, a Parisian newspaper delivery service 📝 and café ☕️, has set up shop in the space to celebrate “the art and science” of style.

After collaborating with @@newbalancelifestyle, @beams_official, and @reebok, the Parisian shop is teaming up with Uniqlo for a capsule collection. The collection includes a jacket inspired by a workman’s blue 💙 uniform, two t-shirts, and a tote bag, all co-branded with the logos of the Rue Amelot shop and the Japanese brand.

Some pieces are still available today!

#sharethesneakerspirit #uniqlopaperboy