Founded in 2021 by Auriane Blandin-Gall, the Parisian brand Cèucle is steadily establishing itself as one of the new faces of engaged, unisex, and sustainable fashion. Balancing minimalist aesthetics with a strong ethical approach, it has just received the Revelation Prize at the Grands Prix de la Création de la Ville de Paris. A portrait of a brand built to last.
A wardrobe designed to last
Auriane Blandin-Gall, a graduate of the Chambre Syndicale de la Couture Parisienne, founded Cèucle to create a modern wardrobe that avoids seasons and fast fashion. Instead of replacing collections every six months, she promotes timeless pieces that carry over from one season to the next. “It makes no sense to declare clothes made just six months ago outdated,” she says.
At Cèucle, the relationship to time goes beyond the cycle of collections: it is woven into the very process of creation. The brand invites clients into its workshop, behind the scenes, to design a bespoke piece made to last a lifetime. It’s no longer just a shopping experience, but a deeper connection to what we wear and to those who make it.
Cèucle’s garments are conceived as lifelong companions: modular, understated, and comfortable, they embody an aesthetic the brand itself describes as “discreet and durable”.
Between workwear and Japanese poetry
Auriane Blandin-Gall speaks of ‘timid garments’ to describe her creations: pieces that don’t impose themselves at first glance, but reveal their character over time, through the subtlety of their cuts, the softness of their textures, and the precision of their shades.
The brand embraces a loose, fluid silhouette, where workwear-inspired volumes meet Japanese and Scandinavian influences. Each piece plays with contrasting materials sourced exclusively from deadstock fabrics, in a palette of timeless shades and subtle half-tones. Far from flashy effects, Cèucle’s garments rely on the elegance of detail: an olive blouse with removable ties, a raw denim kimono to wear directly on the skin or layered over a T-shirt, or a pair of wide pleated trousers with an elasticated waist, designed to adapt to the body’s changes, and even to be shared, for instance as a couple.
“Clothing has the gender we give it and it’s important that it remains a playground.”
For the designer, clothing is a space for expression and freedom. It’s an inclusive vision that resonates with a new generation of personalities, like rapper Tuerie, who recently wore the denim kimono for one of his concerts.
Tangible commitment, beyond style
Cèucle is also rooted in a logic of circularity at every level. Even the brand’s name evokes this sense of connection, whether friendly, supportive, or lasting. It was therefore only natural for the designer to turn to Mode Estime, a social inclusion workshop based in Saint-Denis, for the making of her pieces. Every stage of the creative process is designed responsibly, without ever compromising on attention to detail or the quality of craftsmanship.
This ethical and demanding approach was recently praised by the jury of the Grands Prix de la Création de la Ville de Paris, chaired this year by Vanessa Bruno, which awarded Cèucle the Revelation Prize, along with a grant of €18,000. An institutional recognition for this young independent brand, which, standing against the tide of fast fashion, is emerging as one of the names to watch on the Paris fashion scene.
To discover the world of Cèucle and meet its founder, the brand is hosting a Paris pop-up from 18 to 21 September, at 13 rue de Saintonge (Paris 3rd district). A rare opportunity to learn more about its approach and perhaps leave with one of those ‘timid garments’ designed to accompany us well beyond a single season.
