Aug 7, 2023 | Non classé

Have you heard of @on_running, the running brand that’s gradually coming to town? If you’ve been wearing them for your summer trails, you may soon succumb to a pair for running in the office. 👟

The Swiss brand, launched in 1990, has been seducing athletes – from @rogerfederer to @hellenobiri – for over 30 years. Today, with the gorp core trend booming around the globe, On continues to rise up the fashion industry with its bright colors and futuristic curves.

Thanks to unrivaled technology (CloudTec, a sole with honeycomb cells) and an ultra-qualified design workshop, On continues its ascent among sportsmen and women, now considering a parallel streetwear audience. The brand, listed in New York since 2021 with @rogerfederer as shareholder, is due to open its first French boutique by the end of the year in the Saint-Germain-des-Prés district of Paris. 🇫🇷

Quite a run for the Swiss equipment manufacturer. And while its number 1 market is the United States, On intends to become one of the world’s benchmarks for running athletes – and for fans of stylish sneakers, if one were to believe the retailers clamoring for its models in their windows.