SAUCONY GIVES IN TO BARBIE

Aug 25, 2023 | Footwear

Barbiecore again! Several sneaker brands are coming out with new Barbie-pink pairs one after the other, and today it’s @saucony’s turn. 🎀

The label unveils a new edition of the Grid Azura 2000 “Party Pack” in its total pink look. A more-than-flashy tone-on-tone and the brands’ fans are delighted but also those of Barbie-mania. While the film has already been in cinemas for a few weeks now, the Grid Azura 2000 signed by @saucony promises to accompany latecomers to admire the performances of Margot Robbie and Ryan Gosling. In stores for two days now, the unisex sneaker is causing quite a stir (and we know why!). 💄