Evisu, Nike, District Vision, and Adidas are reinventing the codes of functional clothing through bold collaborations. The result? Collections that fuse performance with heritage, designed for a generation in search of authenticity.
Evisu x IceCream: denim under high tension
The Japanese brand Evisu, founded in 1991 in Osaka, teams up with Icecream, the label created by two streetwear icons: American artist Pharrell Williams and Japanese designer NIGO. Two masters of the genre come together for an explosive encounter between Japanese craftsmanship and American street culture.
The iconic logos of both brands come together: Evisu’s seagull merges with Icecream’s Running Dog to create a hybrid emblem. A graphic nod to their respective worlds. Denim, the beating heart of the collection, is highlighted through selvedge pieces, those Japanese fabrics with finished edges, known for their durability and celebrated craftsmanship worldwide.
On the menu: raw or washed jeans, timeless full-zip hoodies, logo tees, and trucker caps. A capsule where tradition meets pop culture with zero compromise.
Martine Rose x Nike: a long-lasting collaboration that’s still going strong
Eight years on, British designer Martine Rose continues to reinvent sportswear codes with the Swoosh brand. A devoted fan of the Nike Shox, she introduces this season a new iteration, part heeled mule, part sneaker that pushes boundaries and blurs genres.
Two versions are on offer: a white pair accented with red and gold details, and another in full red. The campaign, inspired by the world of esports, features gaming chairs and video-game characters. A wardrobe designed above all for comfort, perfect for long hours spent geeking out.
And to wear the collection beyond the screen? Look at Martine Rose’s Autumn/Winter runway, infused with football culture: high socks paired with a skirt and a ski anorak. An experimental capsule, true to the designer’s gender-fluid vision.
District Vision x Massimo Osti Studio: pure technicality at its finest
When Californian performance meets Italian innovation, the result is a highly technical capsule. Los Angeles based District Vision, known for its performance-driven eyewear and sportswear, joins forces with Massimo Osti Studio, a house created to carry forward the legacy of the founder of Stone Island and C.P. Company.
The collection includes a pair of titanium sunglasses, a Pertex jacket, and a minimalist T-shirt with meticulous finishing. A clean, functional wardrobe designed for lovers of technical design and textile innovation.
This meeting of two complementary philosophies celebrates the legacy of one of the greatest innovators in functional clothing, while remaining perfectly in tune with our era. One increasingly drawn to everyday wardrobes that prioritize performance.
Adidas x Miaou: mechanical sensuality
On a deserted California road, Gabriette and Devon Lee Carlson star in the new Adidas x Miaou campaign. After a low-key first collaboration built around a football-inspired sneaker, Alexia Elkaim, founder of Miaou, is back in full force with a simultaneous global launch on both brands’ websites.
At the center of the project: a reinvented Adidas Taekwondo, transformed into a full-black, knee-high boot with a side zip topped by a subtle “M” buckle detail. Pair it with the zipped motorsport jacket with its second skin feel for a sensual, all-terrain silhouette.
The palette shifts between deep black and blue petrol, enhanced with sun-yellow stripes and a matching bowling bag. A compact yet striking capsule, where sportswear flirts with mechanical eroticism and is already flying off the shelves barely after its release.
In tune with the times, these hybrid collaborations are designed to move better, perform better, and assert a clear identity. Whether it’s reinterpreting Japanese denim or turning the sneaker into the silhouette centerpiece, streetwear keeps finding new ways to surprise and prove that it remains the heart of contemporary fashion.
