In Paris for an exclusive Nike event during Fashion Week, Veneda Carter confirms her status as a low-key yet highly influential fashion icon. From Yeezy to Timberland, the stylist has turned into a true reference, within this industry.
A standout presence during Paris Fashion Week
During Paris Fashion Week, Veneda Carter was at the center of several major moments. The stylist-turned-designer unveiled her collaboration with Nike around the Air Max Muse, revealed at a pop-up at NikeLab in the Marais. Alongside this reimagined pair, she showcased a curated selection of denim pieces and gold jewelry, all designed by Carter herself. A symbolic moment, as the event also coincided with her birthday.
She was also spotted at the Jacquemus and AMIRI shows, each time dressed by the brands further cementing her place among the most closely watched figures in today’s fashion scene.
From behind the scenes to the spotlight.
Before becoming a stylist and designer, Veneda Carter began her career as a model. First in the spotlight, she later made her mark behind the scenes where images come to life. From the early days of the Yeezy venture, she joined Kanye West’s team and quickly took charge of styling. She left her native Denmark to settle in Los Angeles, where she swiftly carved out a place for herself.
Her expertise in image has led her to work with high-profile figures, including Kim Kardashian and Charlotte Cardin. Through them, she creates bold, distinctive identities, essential in an era where personal branding is shaped as much by the details of a look as by an overarching, often invisible strategy.
She has since contributed to several Skims campaigns, including the Valentine’s Day edition featuring Lana Del Rey. At the same time, she collaborates as a stylist for Alexander Wang, led the creative direction of Blue Marble’s SS25 collection alongside Anthony Alvarez, and works regularly with photographer Gabriel Moses on fashion editorials.
In 2022, Veneda Carter launched her own eponymous label. Her brand: a unisex wardrobe blending oversized silhouettes, raw denim, loose-fitting tracksuits, and a line of bold, chunky statement jewelry. A striking mix that quickly became her visual signature.
Two key collaborations pushed her even further into the fashion spotlight. In 2023, Ganni entrusted her with a debut line of accessories, just a year after she launched her brand. Then came Timberland, which she revamped, in an audacious manner: the iconic 6-inch boots took on a futuristic look with silver metallic patent leather, while a high-heeled version, a bold but successful gamble asserted her feminine take on streetwear. A sign of the commercial success of these collaborations? Timberland has teamed up with her not once, but three times.
One girl, one style
With over 400,000 followers on Instagram, Veneda Carter has established a style that’s instantly recognizable: a bold blend of sensuality and streetwear.
She moves effortlessly between ultra-feminine pieces: mini shorts, high heels, body-hugging dresses and oversized streetwear staples, often borrowed from the men’s wardrobe. This duality creates a bold, confident silhouette. She’s also known for her sharp sneaker collection, often vintage, always ahead of the curve. One of her latest obsessions: a pair of metallic grey Total 90 Magia with electric blue bubbles, a clear nod to early 2000s football culture.
Today, luxury brands like Louis Vuitton and Marni are turning to her to embody and subvert their collections. A way of anchoring her image in a contemporary narrative, where the hybridity of fashion references is a strength.
In just a few years, Veneda Carter has gone from behind-the-scenes muse to highly sought-after designer. At the crossroads of styling and design, she has established herself as a key figure in contemporary streetwear culture. With a strong, instinctive, and distinctive visual language, she’s carving out a unique path, which is already remarkable, and far from over.
Article by Julie Boone.
