👟: Nike Air Force 1 Low
🎨: Concrete Boys
🗓: 12/02/24
It’s official! After sparking curiosity during his appearance on @coolkicks, @lilyachty finally unveils his Nike Air Force 1 Low “Concrete Boys,” a collaboration inspired by his music label. Previewed on November 16 and 17 at ComplexCon in Las Vegas, the pair is now available to the public.
The carefully created details reflect the unique universe of the Atlanta-born artist. Forget the traditional “Nike Air” the sneaker features the phrase “It’s Us” on the insole, tongue, heel, and even the box. The @concreteboys figurine emblem, also present on the design, reinforces the identity of this exclusive collaboration.
Although Lil Yachty previously worked with @reebok in 2017, this partnership with Nike marks a standout moment in his sneaker journey, transforming a Friends & Family release into a mainstream launch. Available starting today, the sneakers are accompanied by exclusive apparel to complete the look.
#sharethesneakerspirit #NikeLilYachty #ConcreteBoys
