JoeFreshgoods draws inspiration from the Film ‘Belly’ for his new collaboration with new balance

Dec 27, 2023 | Footwear

👟: New Balance 990v4 1998 Intro Joe Freshgoods

🎨: Intro, Outro & Keisha Blue Colors

🗓: December 22, 2023

@joefreshgoods once again collaborates with @newbalancelifestyle, presenting a pack of the USA-made New Balance 990v4 from 1998, inspired by the 1998 Hype Williams film, ‘Belly’. 🎥 The Intro, Outro & Keisha Blue colorways are now available.

Known for his vibrant color choices, Joe Freshgoods unveils two colorways in black and white, while the third features dark and light blue. These three uppers, made of mesh, suede, and leather, were highlighted in a photoshoot inspired by a session for hip-hop group Murder Inc., featuring DMX, Jay-Z, and Ja Rule, for XXL magazine. The Chicago designer’s “JFG” branding is featured on the side of the shoe, with the year 1998 on the heel tab, co-branding on the insoles, and the signature ENCAP sole of this American sports giant’s model.

The New Balance 990v4 1998 Intro Joe Freshgoods are released today at a price of €240.