Praised on social media and coveted by celebrities and fashionistas, the Onitsuka Tiger Mexico 66 sneakers are making a strong comeback. Originally gaining fame through sports and cinema, they later took a step back before resurging with the growing craze for vintage sneakers. With their retro design, bold stripes, and sleek silhouette, this pair is nothing short of iconic! Here’s their story…
Onitsuka Tiger Mexico 66 sneakers: A sporting legacy
It all began in 1968 when Japanese shoemaker Kihachiro Onitsuka was chosen to design the new running shoes for the Mexico Olympic Games. The Onitsuka Tiger Mexico 66 was born! Inspired by racing shoes, these sneakers stand out with their iconic design, featuring yellow leather. Their sleek lines and distinctive logo give them a unique charm that quickly becomes legendary. From the moment they appeared on the Olympic tracks, the Onitsuka Tiger Mexico 66 captivated with their comfort, performance, and avant-garde style.
Onitsuka Tiger Mexico 66 sneakers: Memorable appearances on the big screen
The Japanese Onitsuka Tiger Mexico 66 sneakers continued their meteoric rise by making their way onto the big screen. They first appeared on the feet of Bruce Lee in Enter the Dragon (1973) and Game of Death (1978). Many years later, in 2003, Uma Thurman donned the striking yellow Onitsuka Tiger Mexico 66 sneakers in the cult film Kill Bill. From that moment on, this pair of sneakers ascended to iconic status.
Onitsuka Tiger Mexico 66 sneakers: A triumphant comeback through celebrities
After a quiet period, the Onitsuka Tiger Mexico 66 sneakers have made a phenomenal comeback, thanks to the influence of certain celebrities. American supermodel Bella Hadid was one of the first to be spotted wearing a pair of Onitsuka Tiger Mexico 66 on the streets of New York and London. As one of the world’s most influential models—with over 60 million Instagram followers—her fashion choices, sneakers included, are closely watched and widely imitated. Her favorite pair? The Onitsuka Tiger Mexico 66 in classic black.
Other stars have also fallen for the irresistible charm of these iconic sneakers. Hailey Bieber has been seen sporting the original yellow version, while Kaia Gerber has opted for the white model with blue and red stripes. And the list doesn’t stop there: Emma Watson, Prince William, and Will Smith are also among the many fans of these legendary Japanese sneakers.
Onitsuka Tiger Mexico 66: A timeless trend?
Like other legendary sneakers, the Onitsuka Tiger Mexico 66 has earned its place among the classics that never go out of style. If fashion is a constant cycle, these sneakers are the perfect example. Their sleek design transcends generations with rare elegance, making them a staple that continues to leave its mark. Their journey has been filled with highs and lows, yet today, they are undeniably back in the spotlight. While trends may shift, the Mexico 66 will always remain an iconic model—an essential piece that will continue to resonate across generations.
New collections and reissues are eagerly anticipated, proving that the brand evolves while staying true to its authentic roots. This is reflected in its exclusive collaborations with renowned designers, such as Patou. The partnership between the luxury ready-to-wear brand and Onitsuka Tiger has resulted in three unique models, merging Onitsuka’s signature stripes with Patou’s signature grosgrain material. Each design is subtly accented with Patou’s signature pink, adding a refined touch to the collection.
From athletic tracks to the big screen, from fashion runways to city streets, the Onitsuka Tiger Mexico 66 continues to turn heads wherever it appears. Far from being a passing trend, its story is still being written—and it’s nowhere near its final chapter.
