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Why are premium brands betting on popular culture?

BrandsCultureFashion

Why are premium brands betting on popular culture?

Vintage luxury bags: 5 iconic pieces to buy second hand before their prices skyrocket

BrandsCultureFashionStyle

Vintage luxury bags: 5 iconic pieces to buy second hand before their prices skyrocket

Why Pucci is the fashion house everyone is (once again) watching

BrandsCultureFashionStyle

Why Pucci is the fashion house everyone is (once again) watching

Victoria Beckham: From Spice Girl to Fashion Powerhouse

BrandsCultureFashionStyle

Victoria Beckham: From Spice Girl to Fashion Powerhouse

Lingerie: the new stronghold for ready-to-wear brands?

BrandsFashionStyle

Lingerie: the new stronghold for ready-to-wear brands?

THE LATEST NEWS

Style

From the pitch to the pavement, football cleats are making a major comeback

Brands

Simone Rocha x Crocs, a precious collaboration

Brands

Full sail into the summer season with Tommy Hilfiger

Brands, Style

The Speed Cat: The return of a legend

Culture, Style

DJs: The new faces of fashion influence

Style

Is football jersey the new essential?

Style

The ballet-sneaker, a hybrid revival

Brands

Converse x Daily Paper, the second chapter of an inspired collaboration

Footwear

Sneakers and design: the signature details that make all the difference

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DO NOT MISS

Brands, Style

RS-X3 : 3 Times More Pleasure

Style

Beyoncé: glam designer for her Ivy Park x Adidas capsule collection

Brands

Nike Blazer Mid 77 Vintage: back to the 70s

Brands

Zoom Vista Lite: Nike lightens up for its new collection

Style

Nike vs Adidas: crazy capsules and Asian ads for the Lunar New Year

Style

Puma x Helly Hansen: Cult alliance

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