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Why are premium brands betting on popular culture?

BrandsCultureFashion

Why are premium brands betting on popular culture?

Vintage luxury bags: 5 iconic pieces to buy second hand before their prices skyrocket

BrandsCultureFashionStyle

Vintage luxury bags: 5 iconic pieces to buy second hand before their prices skyrocket

Why Pucci is the fashion house everyone is (once again) watching

BrandsCultureFashionStyle

Why Pucci is the fashion house everyone is (once again) watching

Victoria Beckham: From Spice Girl to Fashion Powerhouse

BrandsCultureFashionStyle

Victoria Beckham: From Spice Girl to Fashion Powerhouse

Lingerie: the new stronghold for ready-to-wear brands?

BrandsFashionStyle

Lingerie: the new stronghold for ready-to-wear brands?

THE LATEST NEWS

Brands, Fashion

Camouflage: A weapon of massive reappropriation

Brands, Fashion

These shades will be everywhere this season

Culture, Lifestyle

5 cultural spots in Paris where you can wander all summer for free

Brands, Fashion

The bikini, next-gen style (Gen Z)

Brands, Fashion

Cristina, the new bag by Marc Jacobs that’s already causing a stir online

Brands, Fashion

Glenn Martens’ first steps at Maison Margiela

Brands, Fashion

5 couture details to bring into your everyday wardrobe

Brands, Fashion

Patou puts its best (bare) leg forward.

Brands, Culture, Fashion

Demna’s Farewell to Balenciaga

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Brands, Style

RS-X3 : 3 Times More Pleasure

Style

Beyoncé: glam designer for her Ivy Park x Adidas capsule collection

Brands

Nike Blazer Mid 77 Vintage: back to the 70s

Brands

Zoom Vista Lite: Nike lightens up for its new collection

Style

Nike vs Adidas: crazy capsules and Asian ads for the Lunar New Year

Style

Puma x Helly Hansen: Cult alliance

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